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The Carter G. Woodson Committee is seeking corporate sponsorship for the upcoming Kuumba Festival of Florida 2010. Please review the interactive marketing and sponsorship package developed by …

The Carter G. Woodson Committee is seeking corporate sponsorship for the upcoming Kuumba Festival of Florida 2010. Please review the interactive marketing and sponsorship package developed by Blacksonville Community Network.

ABOUT THE FESTIVAL: The Carter G. Woodson Committee for Positive Education of Jacksonville, Inc. (CGWC) is kicking off its 22nd Annual Kuumba Festival of Florida on Saturday, August 21st, 2010 in the historic African American district of Lavilla. Festivities will be centrally located directly across from the Lavilla School of the Arts, 501 N. Davis Street, adjacent to downtown Jacksonville, Springfield, and Riverside. The multicultural event is scheduled to start promptly at 11:00am to 8:00pm as thousands celebrate a family fun day of cultural and educational activities.

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  • So, for a brand, what are the key steps to solving this problem? First, find a means to get to know your target consumers in detail. Who are they? Where are they located? What are their interests and affinities? Who are they connected to? And who influences them? Then, use this knowledge to develop targeted marketing campaigns that appeal to these consumers’ specific interests and get them involved. For example, are they into a particular music genre, or sport, or gaming, or movies, or photography, or whatever the case may be. As part of these campaigns, incentivize the influencers to participate and get their friends and friends-of-friends involved. And, very importantly, leverage technology to assist with this process wherever possible.
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    • 1. AN INTERACTIVE, EDUCATIONAL AND CULTURAL INITIATIVE DESIGNED TO INCREASE CULTURAL DIVERSITY AND SOCIAL TOURISM IN THE CITY OF JACKSONVILLE, FLORIDA.
    • 2. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC each ONE teach ONE reach ONE TELL A FRIEND, WEAR THE PIN
    • 3. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation KUUMBA LEADERSHIP COMMITTEE
    • 4. THE FESTIVAL INFUSES AFRICAN AMERICAN HISTORY WITH CULTURES THROUGHOUT THE AFRICAN DIASPORA TO SHED LIGHT ON THE RICH, DIVERSE HISTORY OF AMERICA.
    • 5. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC The Kuumba Festival of Florida is the First Coast’s oldest running education, cultural, music and arts festival. It originated over twenty years ago as one of many projects initiated by the Carter G. Woodson Committee for Positive Education in Jacksonville, Inc. (CGWC) , a 501 ©3 organization. CGWC’s mission began in the late 1980s to address the education crisis faced in Duval County’s under-funded, under-performing, and culturally-deprived schools and neighborhoods. “ The Father of Black History, Research, and Education”.
    • 6. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC A diverse professional committee of concerned local residents and business owners organized to provide tutoring and mentoring services, in addition to the preservation and authentication of the historical achievements left by African Americans throughout Florida. Over the years, the CGWC has consistently maintained legal non-profit status, and has benefited from community support and corporate sponsorships to host various cultural workshops, scholarships and historic research. Carter G. Woodson Committee for Positive Education in Jacksonville, Inc.
    • 7. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation CO-MARKETING AND MEDIA OPPORTUNITY
    • 8. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC The Blacksonville Community Network (BCN) is the digital media and marketing agency of record for the Kuumba Festival of Florida. Our firm has a proven history of great success in e-Marketing, Social Tourism and the Social Marketing business. From the Super Bowl to the Black Expo USA, BCN is the Agency of choice for the City of Jacksonville, ad executives, and small businesses seeking guerilla marketing and internet media-related services. Our team is well versed in developing and implementing targeted marketing campaigns for print, radio, television, trade shows and the internet. When creating your sponsor campaign we strive to learn about your company’s goals and the desired outcome you wish to achieve online. During this process, we redefine the features and benefits of your products, your target audience and the markets you aim to reach. In building an effective campaign, we fully strive to learn about your company goals and the desired outcome you wish to achieve. During this process, we redefine the features and benefits of your products, your target audience and the markets you wish reach. Through our one-stop-shop software-as-a-service platform, we help create a new conversation from a new message strategy that is guaranteed to resonate throughout the marketplace. Blacksonville is a strong, independent brand to a vast professional urban network, just what your company needs to attract new customers and to expand your market potential.
    • 9. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC At Blacksonville, your team will learn to approach marketing concepts with 'outside eyes‘, so’ that you can ‘see’ all sides of the equation. In marketing, To us everything stems from the proper mix of branding, building community, and broadband! We invite you to review this spectacular opportunity to make history with the Carter G. Woodson Committee for Positive Education in Jacksonville, Inc. It provides a detailed overview of the proposed public relations and marketing strategy for the Kuumba Festival of Florida over the next two years. Team Blacksonville / The CGWC PARTNER OFFERING (cont’d) THE BLACKSONVILLE COMMUNITY NETWORK – A new media community of business owners, marketing, media and entertainment professionals.
    • 10. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation ONLINE AND OFFLINE CAMPAIGN
    • 11. KUUMBA FESTIVAL CAMPAIGN KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC BRAND AWARENESS ENGAGE COMMUNITY TAKE ACTION
    • 12. COMMUNITY OUTREACH OPPORTUNITIES KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC VOLUNTEERING: The Kuumba Festival of Florida encourages efforts to retain and promote African-Americans and other ethnic groups through employee affinity groups, supplier development intercultural activities and diversity training. We have plenty of opportunities to engage corporate employees in the planning phase before, during, and after the event . RECRUITMENT: We support efforts to hire local residents and dis-enfrachised minorities during this time of need. We can make recommendations to our Network or help select leadership to serve on the Board. MARKETING & COMMUNITY OUTREACH: Marketing and advertising co-ops to reach minority consumers with awesome buying power in the North Florida region. Through strategic partnerships, we offer premium branding opportunities and community service projects that benefit minority groups and boost brand recognition. FINANCIAL LITERACY AND MEDIA EDUCATION: Training and Sponsorships of corporate education, particularly in the finance and media sector, affords new development programs for executives and employees to get involved with event promotions/incentives tied to outreach and social responsibility goals.
    • 13. EMPLOYEE PARTICIPATION PLAN
      • EDUCATION - BRAND AWARENESS
        • Use the Kuumba website to publish an array of by-line articles, and relevant information to educate consumers on new product offerings, executive leadership, key resources, etc.
        • Offer key links to related sources of information to drive traffic to your website
      • ENGAGEMENT – HOST A FUNDRAISER
        • Offer your corporate lobby as an educational exhibit throughout the year round such as the prototype of an art museum, to endorse the vision of the CGWF and the Kuumba Festival of Florida
        • Work with our marketing team to create measurable internet widgets, feedback forms, polls, surveys and more in order to gage student interest and product knowledge.
      • TAKE ACTION – VOLUNTEER ING / FACILITATORS
        • Structure key partnerships that prove resourceful
        • Develop various database reports to identify new leads interested in the Kuumba educational campaign
      KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC
    • 14. Solution Steps
      • Define your target consumers
        • Demographics, geolocation, affinities
        • Who/What they’re connected to
        • Who influences them
      • Use knowledge to engage them
      • Incentivize the trendsetters/influencers
        • Product discounts, coupons
        • Freebies/Competitions
        • Networking
      • Inspire your audience to participate conversation surrounding the festival
    • 15. MARKET PENETRATION KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC Patron Event Database Management Special Appearances Internet Marketing Solutions Product Publicity Corporate Publicity
    • 16.
      • PR & MARKETING CAMPAIGN Our goal is to promote the KUUMBA Festival of Florida to a niche market of Africans/African Americans and diverse ethnic groups. The majority of our supporters are working-class men and women b/w the ages of 30-60 that soon aspire to invest in ownership of vehicle, home or simply to start a business. As professionals in the marketing industry, Blacksonville can provide a variety of promotional items and custom branded merchandising to reach Kuumba visitors. We are confident that your organization will gather effective leads before, during, and after the event.
      • EMAIL MARKETING
      • Email marketing is one of the most effective means of viral marketing and media communications online. For years Blacksonville has created custom email blasts to a local, niche audience of urban professionals and “whos who” in Jacksonville. Our designs captivate reader's and site visitors through a combination of cultural relevance, animations, and rich copy that gets mature adults interested.
      • Marketing Consultant
      • s sponsorship and event management firm, we handle the promotion and all publicity aspects of your firm’s product/service. We will also organize outreach efforts to local and regional print, radio, TV, and online media, interviews, photos, and public appearances, as necessary.
      • The Message Strategy
      • We aim to deliver a strong message that will incorporate your brand with KUUMBA and it’s total capacity to guide and grow its patron-base while increasing sales and publicity throughout the target area.
      KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC
    • 17. CAMPAIGN REACH – TARGET MARKETING KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC Allow the Kuumba Festival to Revive Your Brand! Beginning in June, we anticipate nearly half a million monthly impressions to the Kuumba Brand over the next quarter of the campaign. The bulk of our promotions will target cultural and high traffic websites, local TV, and alumni networks of the HBCUs in Florida. Click here to preview the white papers we have compiled on the staggering growth of African/African American usage of the Internet. Community Sponsorships Word of Mouth Seminars Internet Marketing Print Media Networking Socials S. E. Region
    • 18. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation WORKSHOPS AND PROGRAMS
    • 19.  
    • 20. Over the summer, students will develop a service learning project to capture history and memorialize their discoveries on a wall mural at the festival.
    • 21. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation MORE SPECIAL GUEST WILL BE ADDED IN THE NEAR FUTURE!
    • 22. SCHEDULE OF EVENTS LEADING UP TO FESTIVAL
      • World of Nations @ Metropolitan Park – April 29
      • Blog Talk Radio – Interview – May, June 2010
      • Mental Health in the Black Community – EWC – May 2010
      • Funk Fest 2010 @ Metro Park - May
      • Duval Urban Debate League Annual Banquet @ St. Joe Building– TBA
      • African American Museaum Exhibit @ Jax Museum of Contemporary Art – May - July
      • Soul Food Festival – Metropolitan Park – June 19
      • Single Moms Expo – July 27 th @ Jacksonville Veteran’s Arena
      • African American Professional Luncheon @ UNF - November
      KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC
    • 23. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation SPONSORSHIP LEVELS
    • 24. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation Past Sponsors of the Kuumba Festival of Florida Publix Supermarkets                   Prestige Saturn of Jax, Inc. First Coast News ABC 25                   Walgreens Pharmacies Bell South                                Jacksonville Transportation Auth. Johnson Family YMCA                                         Prestige Saturn of Jacksonville, Inc.     State Rep. Audrey Gibson Simmons and Joyner Pediatric              Nesbit Restaurant Dr. Chester Aikens, DDS                   Top Choice Poultry, Inc.  Dr. Josyln Vann, DDS                      Marion Graham Mortuaries Harris Mortuaries                     The Jacksonville Free Press M & M Maintenance Plus                    State Farm Ins./Gene V. Coleman Church's Chicken                          Arlington Toyota Prudential Insurance                      Buster's Grill Ice Cream    Coca Cola Tourist and Development Council of Jacksonville Dantzler's Audio Production & Services Jenkins Barbecue  The Florida Star Jacksonville Free Press Blacksonville.com A special thanks to past Community Partners: Dr. Charles Simmons, Pediatrics Dr. Chester Aikens, Dentistry Dr. Johnny Gaffney, City Council District 7 Glorious Johnson, City Council at Large Mia Jones, past Councilwoman District 7, State Legislature
    • 25. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC DIAMOND SPONSOR - Presentation opportunity at Media and Sponsor Reception - Special invitation and photo opt for two company representatives to “meet and greet” keynote speaker Nikki Giovanni, along with local media, politicians and community leaders. - Corporate Video Presentation – “Knowledge is Power” - Our professional marketing team will conduct a complete video podcast of your company at the Festival showcasing your product, staff, executives, and contributions at the Kuumba Festival of Florida before and during the event. The video will be displayed on the home page of the website for six months, as well as other social networks. A DVD copy will be issued following the event. - Company name on two banners (one inside and one outside) during festivities - Company logo on all print material promoting the festival - Web link on website Sponsor Page - Prime double booth space in the Inventors Corner of the Festival - Media coverage with company profile and community engagement / product offering - Detail reports of Marketing expense report of how campaign funds were allotted - Sponsor Ad in Weekly Eblasts to over 15k opt-in subscribers - Full color, full page ad, color ad in Souvenir Program Book (8.5 x 11) - Onsite stage announcements throughout the event. $15,000/ one year
    • 26. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC GOLD SPONSOR - Special invitation and photo opt for two company representatives to “meet and greet” keynote speaker Nikki Giovanni, along with local media, politicians and community leaders. - Company name on sponsor banner outside during festivities - Company logo on all print material promoting the festival - Web link on website Sponsor Page - Prime booth space in the Inventors Corner of the Festival - Media coverage with company profile and community engagement / product offering - Detail reports of Marketing expense report of how campaign funds were allotted - Full color, full page ad, color ad in Souvenir Program Book (8.5 x 11) - Onsite stage announcements throughout the event. $10,000/ one year
    • 27. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC SILVER SPONSOR - Company name on sponsor banner outside during festivities - Company logo on all print material promoting the festival - Web link on website Sponsor Page - Prime booth space in the Inventors Corner of the Festival - Full color, half page ad, color ad in Souvenir Program Book (8.5 x 11) - Onsite stage announcements throughout the event. $5,000/ one year
    • 28. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC BRONZE SPONSOR - Web link on website Sponsor Page - Prime booth space in the Inventors Corner of the Festival - Full color, half page ad, color ad in Souvenir Program Book (8.5 x 11) - Onsite stage announcements throughout the event. $2,000/ one year
    • 29.
      • LETTER OF AGREEMENT (attached)
      • Dear Corporate Partner,
      • We appreciate your interest as a sponsor of the Kuumba Festival of Florida. Thank you for reviewing our proposal and offering us the unique opportunity to establish a business relationship with your firm. Provided you accept this Agreement, please write the Sponsor Level that best fits your current marketing goals. This Agreement supersedes all prior discussions and writings and constitutes the entire agreement between the parties with respect to the subject matter hereof.
      • OFFICIAL PARTNER FORM:
      • Company Name: ________________________________
      • Authorized Rep: ________________________________
      • By: ___________________________________________
      • Title: _________________________________________
      • Date signed: ___________________________________
      • KUUMBA FESTIVAL OF FLORIDA, INC.
      • Authorized Representative: ________________________________ Title: ___________________________________________________
      • Date signed: _________________________
      • (888) 477-0565 Office / 866-899-4886 Fax
      KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC Diamond Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor
    • 30. TARGET MEDIA CHANNELS - Sponsorship opportunities for media inclusion: - Television …UPN 17, VH1, MBC Network , BET, HDTV, TV ONE, Local Cable - Radio …(105.7, 105.3 Talk Radio, 95.3FM, 102Jams, Magic103.9, E93) / (WZAZ 1400AM) - Greater Jax, South and Central Fla, S.E. Ga - Jacksonville Transportation Authority Buses… 11” x 28” bus ads - Street Banners …Forty 3’x5’ street pole banners Jacksonville city streets, van/truck wraps - Merchandise …T-shirts, hats, bags, pens, fans, etc. - Newspaper/Magazines … Times-Union, Entertainer, Folio Weekly, The Buzz, Black Pages, Jacksonville Business Journal, Eco-Latino, Florida Star, Christian Reader, People’s Advocate, Essence Magazine, Onyx Magazine, Women’s Digest, Urban Living Magazine, Harlem Magazine, Jacksonville Free Press, The Invitation, Jet Magazine, Black Enterprise Magazine, Turning Point Magazine and more. - Internet Marketing …web links, event listings, audio/video streaming, forums, polls, search - Posters and Flyers …distributed in 100-mile radius - Web Advertisement, Widgets, and Mobile Coupons …accessible via Blacksonville.com - Marquee/bag Inserts …Local and regional mailings - On-site …Signage, database management, composing, sales, product sampling, marquee advertising and lobby displays - Stage Announcements …Highlighting your product or service - VIP Privileges …Seating, parking, food, personal service - Program Books… Ad placement, distribution, inserts PARTNERSHIP OPPORTUNITIES: Product Sales/Product Sampling…Database Development…Live Media Appearances…Reinforce Market Position … Category / Product Exclusivity…Cross Promotions/Partnerships…Corporate Entertainment… Employee Hospitality…Business-to-Business … Business-to-Consumer CHARITABLE CONNECTION: All proceeds are tax deductible through the Carter G. Woodson Committee for Positive Education, a 501(c)(3) organization. Marketing and communications are powered by the Blacksonville Community Newtwork, ie. Blacksonville.com. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC
    • 31. KUUMBA FESTIVAL FLORIDA 2010 communications & marketing by prepared by Blacksonville, LLC | presented by the Carter G. Woodson Foundation MAPS, PARKING AND FACILITIES MANAGEMENT
    • 32. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC KUUMBA FESTIVITIES VENDOR AREA WORKSHOPS All festivities will take place in the heart of Historic Lavilla in Downtown Jacksonville, just off of I95. The area is very easy to navigate with controlled traffic and presents opportunities to customize festivities throughout the park and inside the Lavilla School of the Arts.
    • 33. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC KUUMBA FESTIVITIES VENDOR AREA WORKSHOPS
    • 34. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC KUUMBA FESTIVITIES MAIN VENDOR AREA Health Corner
    • 35. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC KNOWLEDGE IS POWER YOUTH MURAL Backside of the Park Garden and Temporary Art Design Corporate sponsors welcome!
    • 36. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC KUUMBA FESTIVITIES Main Vendor Parking Area MAIN VENDOR EXHIBIT AREA Corporate sponsors welcome!
    • 37. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC KUUMBA FESTIVITIES Parking Area one block from Festival Patron Parking Corporate sponsors welcome!
    • 38. KUUMBA FESTIVAL FLORIDA 2010 Communications & Marketing by Prepared by Blacksonville, LLC Kuumba Festival of Florida African, African-American Cultural Arts and Music Fest Carter G. Woodson Committee for Positive Education 7530 103 rd Street Suite #7, Jacksonville, Florida 32210 (904) 200-7432 Email: info@kuumbafestivalfl.org Website : www.Kuumbafestivalfl.org  

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