Linked inpresaw (1)

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Linked inpresaw (1)

  1. 1. LinkedIn
  2. 2. Why LinkedIn? <ul><li>The world’s largest audience </li></ul><ul><li>of affluent, influential professionals </li></ul><ul><li>More than 75,000,000 users </li></ul><ul><li>More than 200 countries </li></ul><ul><li>A new person gets on LinkedIn every SECOND </li></ul>The stats.
  3. 3. LinkedIn User Demographics <ul><li>In </li></ul>
  4. 4. The Four Types of Users <ul><ul><ul><li>Savvy Networkers </li></ul></ul></ul><ul><ul><ul><li>Senior Executives </li></ul></ul></ul><ul><ul><ul><li>Late Adopters </li></ul></ul></ul><ul><ul><ul><li>Option Explorers </li></ul></ul></ul>Knowing who you’re dealing with.
  5. 5. Personal Branding <ul><li>Your Profile </li></ul><ul><li>How to Handle Invitations </li></ul><ul><li>Your Personal Billboard </li></ul><ul><li>The Bonus Round (Apps) </li></ul>Developing credibility & thought leadership.
  6. 6. Your Profile <ul><li>Enables people to connect or reconnect with you. </li></ul><ul><li>Showcases your career accomplishments and opens doors to new opportunities. </li></ul><ul><li>Helps you control your personal identity online. </li></ul>Your professional dashboard.
  7. 7. Who the heck are YOU? The comprehensive bio.
  8. 8. Please R.S.V.P. <ul><li>Accepting Invitations </li></ul><ul><li>Sending Invitations & Personalizing </li></ul><ul><li>Business Cards & Networking </li></ul><ul><li>Introductions </li></ul><ul><li>Being Gracious & Creating Opportunities </li></ul>Making the most of invitations.
  9. 9. You’re Invited… <ul><li>Reaching Out. Personalizing. Taking the Next Step. </li></ul>
  10. 10. Your Own Personal Billboard <ul><li>Taking Advantage of the Opportunity </li></ul><ul><li>Content & Consistency </li></ul><ul><li>Delivered Directly to the Virtual Doorstep </li></ul>How to use updates & why.
  11. 11. In Your FACE! How to use updates & why.
  12. 12. The Bonus Round: Apps Making LinkedIn Come Alive: Communication, Collaboration & Sharing
  13. 13. Reading Into Things Sharing information, sharing interests.
  14. 14. <ul><li>Company Pages </li></ul><ul><li>Establishing a Group </li></ul><ul><li>Talent: Hiring & Finding Quality Candidates </li></ul><ul><li>Answers: Credibility, Thought Leadership, Networking </li></ul>Company Branding Expand your brand presence & build a community.
  15. 15. In Good Company Building brand awareness.
  16. 16. Grouping Things Together <ul><li>Building an online community. </li></ul>
  17. 17. LinkedIn for HIRE
  18. 18. You Need Answers. Gaining insight. Building credibility.
  19. 19. Facebooked IN? <ul><li>Time Management </li></ul><ul><li>Content & Audience Differences </li></ul><ul><li>Cross-Promoting LinkedIn & Facebook </li></ul><ul><li>What LinkedIn has that Facebook DOESN’T </li></ul>Higher net-worth individuals & decision makers.
  20. 20. <ul><li>Time Management </li></ul><ul><li>Content & How the Audience Differs </li></ul><ul><li>Cross-Promoting LinkedIn & Twitter </li></ul><ul><li>What LinkedIn has that Twitter DOESN’T </li></ul>Linked Tweets Sync or swim?
  21. 21. Keep in Touch! <ul><li>Aimee Woodall | Leader of the Flock </li></ul><ul><li>Join our LinkedIn Group: Black Sheep </li></ul><ul><li>www.linkedin.com/in/aimeewoodall </li></ul><ul><li>Other Ways to Connect </li></ul><ul><li>www.twitter.com/aimeewoodall </li></ul><ul><li>www.twitter.com/shearcreativity </li></ul><ul><li>www.facebook.com/theblacksheepagency </li></ul><ul><li>www.theblacksheepagency.com </li></ul>

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