Your SlideShare is downloading. ×
Bsef2012 session4 tourism_mamatsashvili
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Bsef2012 session4 tourism_mamatsashvili

252

Published on

RUSUDAN MAMATSASHVILI, Head of Planning and Development Department, Georgian National Tourism Administration - Tourism Development: Georgian Experience

RUSUDAN MAMATSASHVILI, Head of Planning and Development Department, Georgian National Tourism Administration - Tourism Development: Georgian Experience

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
252
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tourism Development Georgian Experience
  • 2. GEORGIAN NATIONAL TOURISM ADMINISTRATION
  • 3. GEORGIAN NATIONAL TOURISM ADMINISTRATION Georgia: International Rankings Leading Reformer in 2005-2009 in ECA region Doing Business “Ease of Doing Business” (Doing Business 1 Hong Kong 2 2012) – 16th place (up from 17th in 2011) 3 up from 112 in 2006 Georgia 16 Georgia is among 10 TOP countries in: 21 Estonia 24 1st place in Registering Property 27 Armrnia 55 4th place in Dealing with construction 66 Turkey 71 Permits 120 Ukraine 152 7th place in starting Business 8th place in Getting Credits Index of Economic Freedom Source: World Bank 1 “Index of Economic Freedom 2012” Singapore 2 3 34th place – Moderately Free Estonia 14 24 (ranked 16th out of 43 countries in the region of Georgia 34 Europe) 36 Latvia 56 Improved scores in: 67 Azerbaijan 92 Fiscal Freedom – up by 0.3 points 143 Ukraine 164 Source: Heritage Foundation
  • 4. GEORGIAN NATIONAL TOURISM ADMINISTRATION Key Reforms that changed Georgia forever  Free market economy and business friendly environment  Deregulation of businesses  Eradication of corruption  Decentralization of power  Improvement of public services  Infrastructural developments  Energy security and efficiency  Police reform  Freedom of media
  • 5. GEORGIAN NATIONAL TOURISM ADMINISTRATION Interesting Facts The birthplace of Europe’s first civilization Europe’s highest mountains Cradle of wine One of the oldest Christian countries Rich historical and cultural heritage Unique alphabet  Europe’s most diverse and unspoiled nature
  • 6. GEORGIAN NATIONAL TOURISM ADMINISTRATION Facts and Figures  Share of tourism in the exports of services : 40%  Share of tourism in total output : 7%  Income from international tourism : USD 1 Bln  FDI in hospitality sector: USD 20 million (17% growth) The New York Times ranked Georgia the 6th among 41 destinations to visit Tbilisi has become one of the safest capitals in the Western World comparable to Lisbon or Vienna
  • 7. GEORGIAN NATIONAL TOURISM ADMINISTRATION Statistics International Travelers 39% 2,822,363 Country 2012: Change % 9 months 35% 2,031,717 1,500,049 Turkey 1 112 348 114% Azerbaijan 32% 684 094 Armenia 24% 636 497 Russia 87% 2009 2010 2011 387 466 Iran 74 889 50% 3,229,190 Ukraine 25% 55 303 2,067,909 56 % Israel 25 991 23% USA 22 785 21% Germany 21 529 21% 2011: 9 months 2012: 9 months Poland 17 780 75%
  • 8. GEORGIAN NATIONAL TOURISM ADMINISTRATION Purpose of Travel and Expenditures Purpose of visit Average expenditure by purpose of visit Leisure 40% Visiting friends/relatives 25% Average expenditure USD 331 Transit 9% $596 Business or Professional 8% $395 $257 Shopping 7% Employment 2% Education or trainings 2% Business and Leisure/recreation Visiting friends and professional relatives Health and Medical Care 1% Other 6%
  • 9. GEORGIAN NATIONAL TOURISM ADMINISTRATION Key Directions Supportive regulatory environment Development of Infrastructure Incentives for investors: Free Tourist Zones (Kobuleti and Anaklia) Free Land Free Hotel Master Plan Free casino license for hotel capacity over 80 rooms Exemption from profit and property taxes for 15 years Fully provided engineering utility networks and corresponding outdoor infrastructure
  • 10. GEORGIAN NATIONAL TOURISM ADMINISTRATION Key Directions Capacity building Domestic tourism development Product diversification Active marketing campaigns in target markets Travel facilitation Sustainable growth
  • 11. Thank you

×