Insert Trends Tourism presentationin Europe and its title here.Outlook by 2030Type must be Arial regular
Inbound tourism: world                                 International tourist arrivals and receipts, 1995-2011*1100        ...
International tourist arrivalsInternational Tourist Arrivals, monthly evolutionWorld                                      ...
Share 2011 by regions                      International Tourist arrivals   Americas,  Asia and the                       ...
International tourist arrivals in Europe                       first half of 2012      • Europe consolidated its growth by...
International tourist arrivals in Europe                       first half of 2012      • Best performers in Western Europe...
The Value of the Black Sea Countries  • More than 84 million international tourists travelled to the    Black Sea Countrie...
The Value of the Black Sea Countries  • The mega event of Euro 2012 very positively affected    Ukrainian inbound tourism ...
International tourist arrivals to increase              by 43 million a year on averageInternational tourism, World       ...
Europe: International tourist arrivals still to grow                                         from  International Tourism, ...
Europe: International tourist arrivals to increase    by        13 million a year on average  International Tourism, Europ...
European outbound tourism also growing            at a slower paceOutbound tourism by region of origin                    ...
ravel between regions continues to grow slightly       faster than within the same region  International tourism by region...
Europe continues to lead in international                      arrivals received per 100 of populationInternational touris...
Opportunities and challenges: how to                make it possibleFive key areas that mark the future:• Tourism represen...
Thank you!Mr. Beka JakeliRegional Programmefor Europe, UNWTOVisit us at unwto.org
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Bsef2012 session4 tourism_jakeli

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BEKA JAKELI, Officer of Regional Programme for Europe, World Tourism Organization Network - Tourism Trends in Europe and its Outlook by 2030

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Bsef2012 session4 tourism_jakeli

  1. 1. Insert Trends Tourism presentationin Europe and its title here.Outlook by 2030Type must be Arial regular
  2. 2. Inbound tourism: world International tourist arrivals and receipts, 1995-2011*1100 1.033 International tourist arrivals (million)1000 International tourism receipts (US$ billion) 941 943 900 885 990 900 845 928 800 919 858 853 800 755 693 685 674 673 700 744 625 602 679 586 600 560 634 528 500 533 475 485 457 466 400 437 436 443 403 300 1995 2000 2005 2010 2011*Source: World Tourism Organization (UNWTO)
  3. 3. International tourist arrivalsInternational Tourist Arrivals, monthly evolutionWorld (% change) 15 10 5 0 -5 -10 -15 2008 2009 2010 2011 2012*Source: World Tourism Organization (UNWTO) ©
  4. 4. Share 2011 by regions International Tourist arrivals Americas, Asia and the 156 mn, 16% Pacific, 217 Africa, 50 mn, mn, 22% 5% Middle East, 55 mn, 6% International Tourism Receipts Americas, 200 bn, 19% Europe, 504 Asia and the Africa, 33 bn, mn, 51% Pacific, 289 3% bn, 28% Middle East, 45 bn, 4% Europe, 463 bn, 45%Source: World Tourism Organization (UNWTO)
  5. 5. International tourist arrivals in Europe first half of 2012 • Europe consolidated its growth by 4% • Central and Eastern Europe (+7%) performed better than other European sub regions • Best performers with double digit growth: Georgia (54%), Kazakhstan (+15%), Russian Federation (+15%), Poland (+13%), Romania (+12%), Lithuania (+12%)Source: World Tourism Organization (UNWTO)
  6. 6. International tourist arrivals in Europe first half of 2012 • Best performers in Western Europe: Germany and the Netherlands (both +8%) and France (+5%) • Demand on Southern and Mediterranean Europe (+2) slowed • Top destinations Spain, Portugal and the Balkan countries increased by 3%Source: World Tourism Organization (UNWTO)
  7. 7. The Value of the Black Sea Countries • More than 84 million international tourists travelled to the Black Sea Countries in 2011 (around 17% of total tourist arrivals in Europe) • Turkey climbs one place to sixth in the raking of the top tourism destinations with 29,3 million international tourist arrivals in 2011 • Russian Federation is rapidly growing as an inbound tourism destination and is a very attractive emerging outbound market for European destinations
  8. 8. The Value of the Black Sea Countries • The mega event of Euro 2012 very positively affected Ukrainian inbound tourism volume and highly increased its awareness as a tourism destination • Bulgaria and Romania have a systematic approach in increasing their inbound tourism volumes • In 2011, Georgia (+39%) showed the highest relative increase among the emerging destinations, continuing a trend of rapid growth in recent years
  9. 9. International tourist arrivals to increase by 43 million a year on averageInternational tourism, World International Tourist Arrivals, million 2,000 1.8 bn 1.8 bn 1,750 1,500 1.4 bn 1.4 bn 1,250 1 bn 1 bn 1,000 750 500 250 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030source: World Tourism Organization (UNWTO) ©
  10. 10. Europe: International tourist arrivals still to grow from International Tourism, Europe 500 mn to almost 750 mn Tourist Arrivals, million International 800 740 mn 600 620 mn 500 mn 400 200 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 Source: World Tourism Organization (UNWTO) ©
  11. 11. Europe: International tourist arrivals to increase by 13 million a year on average International Tourism, Europe International Tourist Arrivals, absolute change over previous year, million 30 27 25 22 22 22 21 20 18 20 18 2010-2020 2020-2030 16 14 16 14 14 mn a year 12 mn a year 15 13 11 12 11 10 10 9 10 7 6 5 3 2 2 2 2 0 0 -1 -5 -3 -6 -10 -15 -20 -25 -24 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 source: World Tourism Organization (UNWTO) ©
  12. 12. European outbound tourism also growing at a slower paceOutbound tourism by region of origin International Tourist Arrivals, share, % 70 60 Europe 50 40 30 Asia and the Pacific 20 Americas 10 Middle East 0 Africa 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030source: World Tourism Organization (UNWTO) ©
  13. 13. ravel between regions continues to grow slightly faster than within the same region International tourism by region of destination and origin International Tourist Arrivals, share, % 100 90 80 70 within same region 60 50 40 between regions 30 20 10 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 source: World Tourism Organization (UNWTO) ©
  14. 14. Europe continues to lead in international arrivals received per 100 of populationInternational tourism by (sub)region of destination International tourist arrivals received per 100 of population 120 114 1995 2010 103 2030 100 81 80 80 71 65 62 63 60 48 47 47 47 46 42 40 40 38 38 32 27 28 28 27 26 25 22 21 21 20 19 18 15 15 12 13 9 9 8 8 7 7 6 6 3 4 4 3 2 2 2 1 0 1 a e u. ic op 0 pe pe a a a E a a a fr a t ic si si ic ur a a ic an ic as A a r. o o ic ic si er A A fr er er E ni ur te ur fr al be E A fr A m t t m a m A i E as n E as A tr ed e h rn ce ib lA er A en A dl th n n t t E E ou ar /M he as O t er r h id ra th or h- as - C te th C t E S th rn t M ou or t N t es ou l/E nd en ou or or he N S W S N ta C ra S N t ou t es en S W Csource: World Tourism Organization (UNWTO) ©
  15. 15. Opportunities and challenges: how to make it possibleFive key areas that mark the future:• Tourism represents a powerful tool for social and economic development : through the creationof job and enterprises, infrastructure development and the export revenues earned.• In order to tap into this potential: raising awareness and to mainstream tourism in the politicalagenda.• Sustainability (social, economic and environment) is more important than ever,• Keep track of the changing consumer: experienced demanding customers, demographic change(ageing, migration and diversification of family structure), changing values and lifestyles,• Enhance competitiveness by shaping an adequate business environment: innovation,diversification of products, markets and segments, product development, ICT and technology ingeneral, marketing and promotion, research, evaluation, human resources development, quality, etc.
  16. 16. Thank you!Mr. Beka JakeliRegional Programmefor Europe, UNWTOVisit us at unwto.org
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