BSEF 2013 tourism Beka Jakeli

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  • 1. MICE Tourism: Insert An Increased presentation Opportunity for the here. titleBlack Sea Destinations Type must be Arial regular
  • 2. Inbound Tourism: World International tourist arrivals and tourism receipts, 1995-2012* 1.041 1000 942 908 949 853 807 677 600 529 562 588 604 676 696 860 1.035 929 927 762 800 995 892 1.076 854 690 746 626 680 634 533 400 403 436 436 443 457 476 466 485 International tourist arrivals (million) 200 International tourism receipts (BOP Travel, US$ billion) Source: World Tourism Organization (UNWTO) 20 11 20 12 * 20 10 20 09 20 08 20 07 20 06 20 05 20 04 20 03 20 02 20 01 20 00 19 99 19 98 19 97 19 96 19 95 0
  • 3. Arrivals (million) Purpose of Visit Inbound tourism by purpose of visit, 2012 (share) VFR, health, religion, other 27% Leisure, recreation and holidays 52% Not specified 7% Source: World Tourism Organization (UNWTO) © Business and professional 14%
  • 4. Inbound Tourism: Central and Eastern Europe International tourist arrivals and tourism receipts, 1995-2012* 150 International tourist arrivals (million) International tourism receipts (BOP Travel, US$ billion) 112 99 100 89 72 66 68 65 69 72 76 90 104 103 94 92 95 81 58 50 56 48 48 20 11 20 12 * 49 20 10 58 39 21 21 22 24 20 03 20 04 20 20 20 02 27 20 01 28 20 00 27 29 33 20 09 20 08 20 07 20 06 20 05 19 99 19 98 19 97 19 96 19 95 0 57
  • 5. The Value of the Black Sea Destinations • The Black Sea Destinations attracted over 94 million international tourists in 2012 that represents 18% of the whole European tourism • Turkey is today the number 6 in the ranking of top 10 inbound tourism destinations • The Russian Federation entered the top 10 at number 9, climbing three positions
  • 6. The Value of the Black Sea Destinations • The successful Euro 2012 has considerably ensured the growth of inbound tourism volume in Ukraine • Both Bulgaria and Romania showed positive balance in terms of international tourist arrivals • Georgia, the small tourism destination, was the most fastest growing one in 2012 in Central and Eastern Europe with 36% growth
  • 7. • • • • • • MICE Tourism – Key Trends in the Black Sea City Destinations Improved accessibility The role of Convention Bureaus Increased accommodation capacities and overnight stays New brand hotels Upcoming mega events Membership in international associations
  • 8. MICE Tourism – Key Trends in the Black Sea Coastal Destinations • • • • Heavy investment in hard infrastructure Improved accessibility Increased number of brand and luxury hotels Increased number of conference facilities
  • 9. MICE Tourism – Key Trends in the Black Sea Coastal Destinations • • • • New product development International cultural and sporting events Positioning strategies and marketing campaigns Extended seasonality
  • 10. Europe: International Tourist Arrivals still to grow from 500 mn to almost 750 mn International Tourism, Europe International Tourist Arrivals, million 740 mn 800 620 mn 600 500 mn 400 200 0 1980 1985 1990 Source: World Tourism Organization (UNWTO) © 1995 2000 2005 2010 2015 2020 2025 2030
  • 11. Thank you! Mr. Beka Jakeli Regional Programme for Europe, UNWTO Visit us at unwto.org