Marketing 500 new TLDs on a Shoestring

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Presentation from Domain Forum 1 November 2013, Sofia, Bulgaria.
Covering some of the challenges and possible solution for marketing / selling new domain name extensions (new TLDs)

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Marketing 500 new TLDs on a Shoestring

  1. 1. with Michele Neylon
  2. 2. Marketing 500 new TLDs on a shoestring Michele Neylon
  3. 3. Who am I? Michele Neylon - Founder / CEO Blacknight http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie Winner IIA Net Visionary 2013 On most other social networks ..
  4. 4. Things are about to get CRAZY! (that’s just 136 extensions)
  5. 5. It looks more like
  6. 6. NOOO! What are we going to do?
  7. 7. Lets simplify things a bit
  8. 8. You’re a brand? We don’t care
  9. 9. I don’t need you!
  10. 10. How much money do you want? We offer 100+ extensions Registries want a €1,000 – €25,000 1 Extension balance on account €1,000? 500 new extensions €500,000 €500,000 (Guesstimates)
  11. 11. Customer wants a domain
  12. 12. They hit your site
  13. 13. Limited space
  14. 14. 500+ item dropdown?
  15. 15. 500+ item dropdown?
  16. 16. What results do you show?
  17. 17. Say hello to my little friend!
  18. 18. Relative to the customer .de .berlin .bayern .cologne .hamburg …
  19. 19. Remember who’s king…
  20. 20. Whois Privacy? who
  21. 21. Be realistic with targets 20 200 2000 20000 ???????
  22. 22. What we need Marketing Material
  23. 23. What we can’t do 500+ dedicated emails
  24. 24. What we can do TLD Recommendation Engine
  25. 25. Context relative extensions
  26. 26. Questions?
  27. 27. Thank You …
  28. 28. Credits • Logos image via http://www.flickr.com/photos/27845211@N0 2/2616906744/sizes/l/

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