Topics• Social Media in Latin America• How to do it?• Why to do it?• Why not to do it / a word of warning
Some Stats• Facebook 93 million+ users in Latin America• Google+ more popular with Spanish speakers• LinkedIn 8.6 million+ members• Flickr 5bn+ images• Wikipedia 17m+ articles• YouTube – 24hrs of video uploaded every minute• 88% of Latin America internet users on social networks!
• Are YOU using social media now?• If you aren’t .. Why not?
• Opportunities – Customer service – Sales channel – Marketing / PR – Brand building – Costs are relatively low compared to other media
• Punch above your weight!• Small energetic company can have a BIG impact• You DO NOT need a massive budget
Things To Do• Things you probably should do (if you haven’t already) – Develop a social media policy – Monitor it – Try it (if you can…or aren’t already) – Monitor it some more – Engage or get left behind ..
Things NOT To Do• Things you probably shouldn’t do – Argue with users – Delete stuff (heard of RSS?) – Overthink it (you do have a policy, right?)
Tools• Plenty of tools available: – Hootsuite – Twitter app – Buffer app – Analytics tools (+hook into Google analytics)