• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
New TLDs - Challenges and Opportunities in Europe
 

New TLDs - Challenges and Opportunities in Europe

on

  • 401 views

Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.

Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.

Statistics

Views

Total Views
401
Views on SlideShare
376
Embed Views
25

Actions

Likes
0
Downloads
0
Comments
0

4 Embeds 25

http://www.newsgtlds.com 17
https://twitter.com 5
http://www.linkedin.com 2
http://plus.url.google.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    New TLDs - Challenges and Opportunities in Europe New TLDs - Challenges and Opportunities in Europe Presentation Transcript

    • with Michele Neylon
    • New TLDs Challenges and Opportunities In Europe Michele Neylon
    • Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..
    • Topics - Current landscape - New TLDs - Opportunities - Challenges
    • European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )
    • ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?
    • Things are going to go CRAZY! (that’s just 136 extensions)
    • It looks more like
    • NOOO! What are we going to do?
    • Customer wants a domain
    • They hit your site
    • Limited space
    • 500+ item dropdown?
    • What results do you show?
    • Maybe Geo IP is a solution?
    • Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …
    • ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?
    • .com is still king…
    • Which extension? .camera .photo .photos .photography .pics .pictures .studio
    • What we don’t want do Confuse the customer & our staff / partners / channel
    • Things we can do TLD Recommendation Engine
    • Context relative extensions
    • Other challenges…
    • EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver
    • Questions?
    • Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..