• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marketing Talk - NUIG February 2012
 

Marketing Talk - NUIG February 2012

on

  • 470 views

Slides from talk given at National University of Ireland February 7th 2012.

Slides from talk given at National University of Ireland February 7th 2012.
Main emphasis was on marketing on a low budget

Statistics

Views

Total Views
470
Views on SlideShare
470
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing Talk - NUIG February 2012 Marketing Talk - NUIG February 2012 Presentation Transcript

    • Marketing On A Shoestring – Using silly marketing & good design topunch above your weight BLACKNIGHT Domain Registrar – Hosting Provider
    • BLACKNIGHT Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie
    • BLACKNIGHT Overview  Online - obvious  Offline / traditional – it’s still important
    • BLACKNIGHT Ireland is small The world is big
    • BLACKNIGHT
    • BLACKNIGHT Punch above your weight! Small energetic company can have a BIG impact
    • BLACKNIGHT
    • BLACKNIGHT Have FUN
    • BLACKNIGHT
    • BLACKNIGHT
    • BLACKNIGHT
    • BLACKNIGHT
    • BLACKNIGHT Good Marketing => Sales => Money Bad Marketing => Failure Big budget != success Clever marketing + small budget = success??
    • BLACKNIGHT
    • BLACKNIGHT Work hard SEO SEM Social Media Virals (the “Holy Grail”) Email marketing Blogging Customers as advocates
    • BLACKNIGHT Patience & Perseverance = key  Repeat and repeat again  Permission => success  Spam => failure  Did I say “repeat”?
    • BLACKNIGHT
    • BLACKNIGHT Where is your audience?  Do they read blogs? Which ones?  Do they read magazines? Newspapers?  Is there a community? Are you part of it?  Do they use social media?  What do they need? Why?  What do they care about?  Go to your audience – they won’t come to you
    • BLACKNIGHT Simple Things You Can Do  Setup an email signature with links  Signature on forums etc., (NB: don’t spam)  Business card – with links  Contribute via mailing lists, forums, social media etc
    • BLACKNIGHT
    • BLACKNIGHT
    • BLACKNIGHT
    • BLACKNIGHT Design / Branding  It pays off  Cheap looks nasty  First impressions last  Consistency – quality - style
    • BLACKNIGHT
    • BLACKNIGHT Media Buying (online + off)  Publisher needs the sale  You want the advertising – you don’t need it  Rate cards are works of fiction  ABC figures are meaningless (mostly)  Learn to say “no”  If they won’t sell at your price then walk away
    • BLACKNIGHT
    • BLACKNIGHT Social Media - Possible Business Threats  Drunk tweeting / Posting from the wrong account..  Sharing inappropriate content (local Irish politicians keep doing this!)  Checking in on Foursquare / Facebook etc., from secret meetings  Oversharing info  Privacy controls still “not there”  Solution? Education and thought ..
    • BLACKNIGHT Tools?  Desktop – Tweetdeck,  Ipad – Tweetdeck, twitter, oosfora  Browser – hootsuite, BufferApp, Crowdbooster  Mobile – Facebook, hootsuite, tweetdeck and hundreds more  Monitoring tools – lots out there
    • BLACKNIGHT People To Read  Problogger – lots of good stuff  Seomoz – everything SEO related  Seth Godin  Gary Vee  Jay Conrad Levinson  TheNextWeb, Mashable – find out what’s going on
    • BLACKNIGHT
    • BLACKNIGHT Questions? Complaints? Photo credits: IStockPhoto http://www.flickr.com/photos/forbairt/