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Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
Marketing On A Shoestring
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Marketing On A Shoestring

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Presentation from WebFest.me, Budva, Montenegro. …

Presentation from WebFest.me, Budva, Montenegro.
Covers some basics on marketing your business online (and offline) with a small / low budget

Published in: Technology, Business
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Transcript

  • 1. BLACKNIGHT
    Marketing On A Shoestring – Using guerilla marketing & social media to punch above your weight
    Domain Registrar – Hosting Provider
  • 2. BLACKNIGHT
    Michele Neylon
    Founder / CEO Blacknight
    Contact: http://mneylon.tel
    @mneylon
    http://michele.me/blog
    http://b.log.ie
  • 3. BLACKNIGHT
    Overview
    Online - obvious
    Offline / traditional – it’s still important
  • 4. BLACKNIGHT
  • 5. BLACKNIGHT
  • 6. BLACKNIGHT
    Punch above your weight!
    Small energetic company can have a BIG impact
  • 7. BLACKNIGHT
    Good Marketing => Sales => Money
    Bad Marketing => Failure
    • Big budget != success
    • 8. Clever marketing + small budget = success??
  • BLACKNIGHT
  • 9. BLACKNIGHT
    Work hard
    SEO
    SEM
    Social Media
    Virals (the “Holy Grail”)
    Email marketing
    Blogging
    Customers as advocates
  • 10. BLACKNIGHT
    Patience & Perseverance = key
    Repeat and repeat again
    Permission => success
    Spam => failure
    Did I say “repeat”?
  • 11. BLACKNIGHT
  • 12. BLACKNIGHT
    Where is your audience?
    Do they read blogs? Which ones?
    Is there a community? Are you part of it?
    Do they use social media?
    What do they need? Why?
    Go to your audience – they won’t come to you
  • 13. BLACKNIGHT
    Simple Things You Can Do
    Setup an email signature with links
    Signature on forums etc., (NB: don’t spam)
    Business card – with links
    Contribute via mailing lists, forums, social media etc
  • 14. BLACKNIGHT
  • 15. BLACKNIGHT
  • 16. BLACKNIGHT
  • 17. BLACKNIGHT
    Design / Branding
    It pays off
    Cheap looks nasty
    First impressions last
    Consistency – quality - style
  • 18. BLACKNIGHT
  • 19. BLACKNIGHT
    Media Buying (online + off)
    Publisher needs the sale
    You want the advertising – you don’t need it
    Rate cards are works of fiction
    ABC figures are meaningless (mostly)
    Learn to say “no”
    If they won’t sell at your price then walk away
  • 20. BLACKNIGHT
  • 21. BLACKNIGHT
    Social Media - Possible Business Threats
    Drunk tweeting / Posting from the wrong account..
    Sharing inappropriate content (local Irish politicians keep doing this!)
    Checking in on Foursquare / Facebook etc., from secret meetings
    Oversharing info
    Privacy controls still “not there”
    Solution? Education and thought ..
  • 22. BLACKNIGHT
    Tools?
    Desktop – Tweetdeck,
    Ipad – Tweetdeck, twitter, oosfora
    Browser – cotweet, BufferApp, Crowdbooster
    Mobile – Facebook, hootsuite, tweetdeck and hundreds more
    Monitoring tools – lots out there
  • 23. BLACKNIGHT
    People To Read
    Problogger – lots of good stuff
    Seomoz – everything SEO related
    Seth Godin
    Gary Vee
    Jay Conrad Levinson
    TheNextWeb, Mashable – find out what’s going on
  • 24. BLACKNIGHT
  • 25. BLACKNIGHT
    Questions? Complaints?
    Photo credits:
    IStockPhoto
    http://www.flickr.com/photos/forbairt/

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