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Every time you register a domainname with a hyphen, a puppy diesMichele Neylon
Who am I?Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- ...
So you have a great idea!
And you want a website…
Free options and why they are bad• mycompanyname@hotmail.com• Thing.tumblr.com• Facebook.com/bleurg• MySite.someserviceoro...
You are the product!
Remember Posterous?
You need a domain
What do you do?
It shouldn’t be complex
Hyphens are bad mmmkay?
Hyphens are bad mmmkay?• Who owns the non hyphen domain?• Probably the competition?• You just bought your domain and you’r...
I could sell using their name…
Names and Trademarks?• Simply put don’t register a domain with atrademark term• You can’t be applecroatia.xyz to sell appl...
How do you spell that?
IDNs• Know your target audience• The majority of English native speakers won’tknow how to type an accented letter or other...
You’re unique … just like everyone else
Length / Easy to remember / Spell
Be Careful …
…because … Ouch!• Itscrap.com• Whorepresents.com• Penisland.net• Expertsexchange.com• Speedofart.com• Teacherstalking.com•...
Wrong keyword may flag site
KISS
My options / extensions?• .com• .net• .org• .me• .pw• .biz• .info• .eu• .co• .co.uk• .us• .xxx• .mobi• .fm• .hr• ….and lot...
Brand Protection?• Make sense to register the main gTLDs?• Make sense to register ccTLDs?
Control• Who is the domain registered to?• Who gets the renewal notices??• Is the domain extension “safe” / “stable”?(thin...
The Future ..
Thank You …
Credits• Logos image viahttp://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/
Every Time You Register A Domain Name With A Hyphen A Puppy Dies
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Every Time You Register A Domain Name With A Hyphen A Puppy Dies

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Presentation from Shift Split Conference, Croatia, May 2013.
Covers domain names and how to choose a good easy to remember and market domain name. Branding and control of your brand online across social networks and other web presensce

Published in: Technology, Business
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Transcript of "Every Time You Register A Domain Name With A Hyphen A Puppy Dies"

  1. 1. Every time you register a domainname with a hyphen, a puppy diesMichele Neylon
  2. 2. Who am I?Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- On most other social networks ..
  3. 3. So you have a great idea!
  4. 4. And you want a website…
  5. 5. Free options and why they are bad• mycompanyname@hotmail.com• Thing.tumblr.com• Facebook.com/bleurg• MySite.someserviceorother.xyz• Other shiny service to promote your business?• Orkut? MySpace? Bebo? …
  6. 6. You are the product!
  7. 7. Remember Posterous?
  8. 8. You need a domain
  9. 9. What do you do?
  10. 10. It shouldn’t be complex
  11. 11. Hyphens are bad mmmkay?
  12. 12. Hyphens are bad mmmkay?• Who owns the non hyphen domain?• Probably the competition?• You just bought your domain and you’recompeting already• Who gets your email when the hyphen is leftout?• Trade mark issues / passing off?
  13. 13. I could sell using their name…
  14. 14. Names and Trademarks?• Simply put don’t register a domain with atrademark term• You can’t be applecroatia.xyz to sell appleproducts.• Companies protect their trademarks
  15. 15. How do you spell that?
  16. 16. IDNs• Know your target audience• The majority of English native speakers won’tknow how to type an accented letter or othercharacter on their computer.
  17. 17. You’re unique … just like everyone else
  18. 18. Length / Easy to remember / Spell
  19. 19. Be Careful …
  20. 20. …because … Ouch!• Itscrap.com• Whorepresents.com• Penisland.net• Expertsexchange.com• Speedofart.com• Teacherstalking.com• Lesbocages.com• Choosespain.com• Americanscrapmetal.com• Masterbaitonline.com• Therapistinabox.com• Therapistfinder.com• Wintersexpress.com• Swissbit.ch• Dicksonweb.com• Powergenitalia.com
  21. 21. Wrong keyword may flag site
  22. 22. KISS
  23. 23. My options / extensions?• .com• .net• .org• .me• .pw• .biz• .info• .eu• .co• .co.uk• .us• .xxx• .mobi• .fm• .hr• ….and lots lots more
  24. 24. Brand Protection?• Make sense to register the main gTLDs?• Make sense to register ccTLDs?
  25. 25. Control• Who is the domain registered to?• Who gets the renewal notices??• Is the domain extension “safe” / “stable”?(think .ly .. )
  26. 26. The Future ..
  27. 27. Thank You …
  28. 28. Credits• Logos image viahttp://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/
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