Every Time You Register A Domain Name With A Hyphen A Puppy Dies
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Every Time You Register A Domain Name With A Hyphen A Puppy Dies

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Presentation from Shift Split Conference, Croatia, May 2013. ...

Presentation from Shift Split Conference, Croatia, May 2013.
Covers domain names and how to choose a good easy to remember and market domain name. Branding and control of your brand online across social networks and other web presensce

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Every Time You Register A Domain Name With A Hyphen A Puppy Dies Every Time You Register A Domain Name With A Hyphen A Puppy Dies Presentation Transcript

  • Every time you register a domainname with a hyphen, a puppy diesMichele Neylon
  • Who am I?Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- On most other social networks ..
  • So you have a great idea!
  • And you want a website…
  • Free options and why they are bad• mycompanyname@hotmail.com• Thing.tumblr.com• Facebook.com/bleurg• MySite.someserviceorother.xyz• Other shiny service to promote your business?• Orkut? MySpace? Bebo? …
  • You are the product!
  • Remember Posterous?
  • You need a domain
  • What do you do?
  • It shouldn’t be complex
  • Hyphens are bad mmmkay?
  • Hyphens are bad mmmkay?• Who owns the non hyphen domain?• Probably the competition?• You just bought your domain and you’recompeting already• Who gets your email when the hyphen is leftout?• Trade mark issues / passing off?
  • I could sell using their name…
  • Names and Trademarks?• Simply put don’t register a domain with atrademark term• You can’t be applecroatia.xyz to sell appleproducts.• Companies protect their trademarks
  • How do you spell that?
  • IDNs• Know your target audience• The majority of English native speakers won’tknow how to type an accented letter or othercharacter on their computer.
  • You’re unique … just like everyone else
  • Length / Easy to remember / Spell
  • Be Careful …
  • …because … Ouch!• Itscrap.com• Whorepresents.com• Penisland.net• Expertsexchange.com• Speedofart.com• Teacherstalking.com• Lesbocages.com• Choosespain.com• Americanscrapmetal.com• Masterbaitonline.com• Therapistinabox.com• Therapistfinder.com• Wintersexpress.com• Swissbit.ch• Dicksonweb.com• Powergenitalia.com
  • Wrong keyword may flag site
  • KISS
  • My options / extensions?• .com• .net• .org• .me• .pw• .biz• .info• .eu• .co• .co.uk• .us• .xxx• .mobi• .fm• .hr• ….and lots lots more
  • Brand Protection?• Make sense to register the main gTLDs?• Make sense to register ccTLDs?
  • Control• Who is the domain registered to?• Who gets the renewal notices??• Is the domain extension “safe” / “stable”?(think .ly .. )
  • The Future ..
  • Thank You …
  • Credits• Logos image viahttp://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/