Starting Send Out Cards
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Starting Send Out Cards

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Starting Send Out Cards Starting Send Out Cards Presentation Transcript

  • Preparing for a Strong Launch By Todd Hood, Chief Cupid, Business Cupids
  • “ Doing” SendOut Cards
    • We don’t “do” SendOut Cards
    • We help build relationships through appreciation
      • We train people on using the SendOut Cards service
      • They “sow seeds of appreciation” through cards and gifts
      • The more seeds they sow, the more relationships they reap
    • Anyone can send a ‘thank you’ card
      • Our people send cards with their own feelings/message
      • Every card can also be sent with a gift from the catalog
  • What is the Business Case?
    • Unique service
      • Not offered anywhere else
    • The opportunity
      • Huge market
      • Growth potential
      • Simple
    • Compensation
      • Passive income source
    View slide
  • Unique Service
    • Use technology to transform appreciation
      • More convenient than alternatives
      • Less expensive than alternatives
    • Simple
    • Straightforward
    View slide
  • The Opportunity
    • Huge market
      • 9 out of 10 people want the service (189MM adults*)
    • Growth potential
      • Goal - more people sending more cards
      • Only 300,000 current SOC users (0.15% of population*)
      • Current revenue ~$50MM; Goal revenue ~$1,000MM
    • Simple internet-based service
    • Low investment/maintenance/overhead
    • No inventory needed
      • * Source: U.S. Census Bureau, Survey of Income and Program Participation, 2004 Panel, Wave 5
  • Compensation
    • Immediate retail profit (no recruiting needed)
      • ~$.36/card
      • 10 customers->100 customers->1000 customers->nolimit
      • Incremental income monthly
    • Leadership bonuses
      • $100-250/new rep
    • Organization commissions
      • 2-5% of your organization total point volume
  • Monthly Strategy
    • Let 10 people each month send a card
      • Sign 2 of them for $10 monthly auto-ship (20 pts/month)
      • Help others buy ‘one-time’ points (40 pts/customer)
      • Send each of them a ‘thank you’ card immediately
      • Send each of them a ‘thank you’ email 60 days later
    • Use the rest of your points to send cards/gifts to others
    • Refer anyone interested in more to me
      • I’ll sign them up with you
  • Break-even Risk Analysis
    • Total investment ($584)
      • $398 Entrepreneur Package (includes first 100 cards)
      • $186 - $15.50/month (25 cards/month)
    • Break-even $586
      • $586 - Retail Profit and Commissions
        • Add 2 customers/month (20 points/customer) = over 3000 points
        • Total annual points sold = ~3000* $.1955= $586
      • Does not include one-time purchases or Leadership Bonuses
    • You will have sent all your cards in 2010 for free
    • 24 people will thank you for providing them convenience and inexpensive option to reach others
    • You will receive retail profit and commissions in 2011, etc.
  • Next Steps
    • Write 10 names for each month in 2010
      • Thoughtful
      • Computer users
      • Already send cards
    • Get their mailing addresses (envelopes from cards)
    • Send them customized ‘thinking of’/’thank’ you cards
      • No advertising, just your feelings
    • Contact them a week later to confirm receipt
    • Let them send a card to someone
      • This is the first step where you need a rep account
  • Questions
    • Todd Hood
      • Chief Business Cupid
      • [email_address]
      • 203-570-5733