Is Auto the New Android?

Is Auto The New Android?Dave GruberDirector of Developer ProgramsBlack Duck Software @black_duck_sw

In This Session We Will:1. Explore the automotive opportunity2. Auto initiatives currently underway3. Compare and contrast the automotive platform with Android4. Explore how you can prepare to participate 2

Automotive 101 3

GlossaryInfotainment “Information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers.”IVI “In-Vehicle-Infotainment”Headunit “the logical interface between the car and consumer space. Provides the user experience in the car.”OEM “the automaker” (GM, BMW, Ford, etc.)Tier 1 suppliers “companies that OEMs contract with to supply IVI units (Delphi, Alpine, etc)”Tier 2 suppliers “HW/SW companies providing components to Tier-1s” 4

IVI HeadUnit – No Longer “Just a Car Radio” 5

Automotive Trends – Things are Changing Value is shifting from manufacturing/assembly to Software – New “players” - IT and electronics companies IVI Head Unit evolves as a multiuser, social and Cloud access platform Balancing in-house development vs. strategic alliances with suppliers and competitors Emerging “Always-ON” IVI integration with social net’s – Road hazards, Traffic conditions, Police / radar alerts – Internet, iPhone/iPad, Car-to-car communications 6

Industry Dynamics1. An insatiable customer appetite for functionality – Infotainment in the car has become important and a differentiator in the car-buying decisions2. Complexity and cost – Development and validation costs continue to spiral upward as the amount of software required rockets3. Aggressive competition from the consumer electronics 7

Auto Customers are Frustrated! Consumer Electronics IVI vs.• $hundreds • $thousands• Latest • Out-of-date innovations immediately 8

Why? consumerDev cycles auto Year 1 Year 2 Year 3 appsLife Cycle consumer auto Year 1 Year 2 Year 3 Year 4 Yr. 10-30Amount of SW Lines of CodeComplexity &Lack of standards 9

Supply Chain Adds ComplexityTier 3Supplier Tier 2 Supplier CustomerTier 3 Tier 1Supplier Tier 2 Supplier CustomerTier 3 Supplier DealershipSupplier CustomerTier 3 Tier 2 Dealership CustomerSupplier Supplier Customer Tier 1 DealershipTier 3 Tier 2 OEMSupplier Supplier Supplier CustomerTier 3 Tier 2 Dealership CustomerSupplier Supplier CustomerTier 3 DealershipSupplier CustomerTier 3 Tier 2 Tier 1 Dealership CustomerSupplier Supplier SupplierTier 3 CustomerSupplier

Headunit RequirementsToday’s needs: Speech recognition, touch screen, 3Dgraphics, heads-up display, gesture recognition, steeringwheel controls, text to speechConnectivity: SD Cards, USB, Bluetooth, WiFiconnections, satellite radioSoon: App stores, cloud services, social networking What’s the right balance?…for what stays in the portable consumer device versus what goes in the head unit? 11

A Closer Look at the Auto PlatformThe head unit middleware must:  Communicate with portable consumer devices  Be a client for the cloud  Have the speed and reliability of an embedded device  Interface with auto-specific events  Provide the rich user functionality and ecosystem support of a PC  Avoid driver distraction through ease of use 12

Driver Distraction Legislation is growing in most states with mobile device restrictions – US national Highway Traffic and Safety Administration Distractions cause accidents and death – Texting is on the top of the list! IVI therefore needs to respond – Entering a GPS location – only when stopped So what are the rules? – Studies are underway, best practices & guidelines will emerge soon 13

Limiting Driver Distraction – The basics No eye candy Limit glances to 1-2 seconds (break down tasks into 2 second steps) Ensure static positioning (predictable) Limit menus Short total task duration (10-15 seconds) Limit/no reminder prompts Driver MUST be able to pause at any time in the task (without further prompting) 14

What auto initiatives are underway? 15

Platforms & ConnectivityProprietary IVI platforms – Microsoft’s CE IVI platform – QNX CAR 2 IVI platform – Microltron IVI (primarily in Japan)Device connectivity – MirrorLink, Car Connectivity Consortium (CCC) – FORD’s OpenXC – Renault ConnectOpen platform initiatives – Android is being explored and tested by a few OEMs – GENIVI is the largest, best organized  Certified GENIVI compliant implementations: Tizen, Mentor Graphics IVI, MontaVista IVI, Ubuntu Remix IVI and Wind River IVI 16

GENIVIThe GENIVI Alliance is a non-profit industry alliancedriving the broad adoption of an (IVI) open-sourcedevelopment platform – Launched in March 2009 – Founded by BMW, Wind River, GM, PSA, Delphi, Magneti- Marelli, and Visteon – Members-only consortium at this time, but it seems inevitable that it will open up – Now 162 companies participating – Linux is the foundation – Basic building blocks are in place 17

GENIVI Alliance Ecosystem Members13 OEMs, 20 Tier-1s, 18 Silicon Cos, 100+ SW/Tech Cos 18

A Closer Look at GENIVIGENIVI was launched to serve three primary purposes: 1. Build critical mass/ecosystem 2. Establish the technical program/architecture 3. Implement a compliance program  supporting both open source & commercial 19

GENIVI Targets Non-differentiating Layers HMI - Human Machine Interface OSV Apps Extensions Libs Open Source IVI Stack Open Source Kernel 20

GENIVI Solution Stack Adopt – Adapt – CreateGOAL:Cut IVI Product GENIVI ReferenceDevelopment Reference HMIFrom 7+ yearsDown to <2! Reference Apps 5% GENIVI 15% Code GENIVI Platform 80% 15% adapted open source 5% custom Hardware 21

Shell (bash) BIOS (Intel) Boot Loader (GRUB) Perl Interpreter GNU libc-2.5 Python Interpreter AutoSAR Initialisation Scripts Abstraction Layer Traffic Info Manager Macromedia Flash CE Device Manager Persistence Manager Browser Browser Core Engine App C/C++ API Bindings Nuance ASR Telephony Telephony Core App Nuance TTS platform HMI Layer X-Org SMS SMS Core App IEGD Drivers Kernel (linux-2.6.21) IP Stack v6 PIM PIM Core App Network Manager Hardware Design XXX XXX VMOST Client Library Socket Layer VMOST Dispatcher Core App Adaptation Code MOST FBlocks SMSC Net Services XXX XXX Core App WEB Server Audio Manager XXX XXX Core App Parrot Bluetooth Stack / Profiles Multimedia Player Application Helix Framework A/V Codecs Other IPC (D-BUS) Applications Integrated HMI for Non Applications Code created by the 1st tier. Evolution Framework Classic/Proprietary BSP Navigation partners pre-integrated in the 3D Engine MAP GraceNote CDDB Engine Licensed code from eco-system User interface logic and graphics Misc Libraries / Components Tier- OEM Tier-1 Package Product 1Plattform Commercial Shell (bash) BIOS (Intel) Boot Loader (GRUB) Perl Interpreter GNU libc-2.5 Python Interpreter AutoSAR Initialisation Scripts Abstraction Layer Traffic Info Manager Macromedia Flash CE Device Manager Persistence Manager Browser Browser Core Engine App C/C++ API Bindings Nuance ASR Telephony Telephony Core App Nuance TTS HMI Layer X-Org SMS SMS Core App IEGD Drivers Kernel (linux-2.6.21) IP Stack v6 PIM PIM Core App Network Manager Hardware Design XXX XXX VMOST Client Library Socket Layer VMOST Dispatcher Core App Adaptation Code MOST FBlocks SMSC Net Services XXX XXX IVI Implementation Model Comparison Core App WEB Server Audio Manager XXX XXX Core App Parrot Bluetooth Stack / Profiles Multimedia Player Application Helix Framework A/V Codecs Other IPC (D-BUS) GENIVI/Open Source Applications Integrated HMI for Non Applications Evolution Framework BSP Navigation User interface logic and graphics 3D Engine MAP GraceNote CDDB Engine Open Source Kernel / Open Source Misc Libraries / Components Code created for automotive compliance22 OIP OEM Tier-1 Package Package Package Opensourc Commercia

Contrasting Android & Auto 23

Contrasting Auto & Android - Similarities Mobile/Android AutoCompetition Apple vs. all Consumer elect vs. IVICollaboration Open Handset GENIVI alliance AllianceLeadership Google OEMs & ConsortiumsAudience Highly diverse Highly diverseExternal Cloud, auto, other Cloud, mobileInterfacesFunction Utility, social & Utility, social & entertainment entertainment 24

Contrasting Auto & Android - Differences Mobile Android AutoOperating Connected or Multi-state:environment disconnected parked, in- motion, engine running or not.Apps & All apps = IVI vs. core (corepriorities (limited priority) has priority)Screens Generally small Mid-sizeConnectivity >95% connected <50% connectedUsage Almost none Distraction, in-restrictions motionSupply Chain Well defined Broad & complex 25

HTML5 – Another Similarity HMI layer converging - shaping up to be the UI approach of choice Least/most common denominator Will allow apps to be deployed on both CE & IVI As an open standard, HTML5 avoids vendor lock-in Leverage CSS to brand for different platforms

What the Auto Industry is Learning from Android Letting mass innovation drive requirements accelerates platform evolution Software is the differentiator Aggressively leveraging open source can reduce complexity and lower costs Leveling the playing field allows differentiation to occur higher up in the stack 27

Getting Involved Early with GENIVI Members only BUT… supply chain is deep! With 160+ companies involved, ecosystem is big Companies outside of auto are involved GENIVI has already declared that they want to recruit an ecosystem where open source developers can participate “GENIVIs three tiered member program encourages companies of all sizes to participate, collaborate, and contribute to the success of our shared mission.” http://www.genivi.org/ 28

Final Thoughts IVI is going to be big Could be 2-5 years to get to a where Android is today This is an opportunity worth watching closely Early participants will have first-mover advantage The auto industry needs help!! Keep your eye on GENIVITo learn more, read the OSS RevolutionizingAutomotive Supply Chains Whitepaper dgruber@blackducksoftware.com @davegruber5 29

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Is Auto the New Android?

by Black Duck Software on Sep 19, 2012

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