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Mike Linville  Owner/Chief Project Manager             Black Dog Studios           Black Dog Education                    ...
What Is Social Media!   The technology (web-based or mobile)    that turns communication into    interactive dialogue (Wik...
What Does It Look Like
By The Numbers - Facebook !   Over 750,000,000!   Average user has 130 friends!   750 billion minutes/month!   Over 70 tra...
By The Numbers - Twitter!   Over 200,000,000 users!   Nearly 500,000 new    accounts each day!   Over 1 billion tweets per...
By The Numbers - YouTube!   3 billion videos viewed/day!   48 hours of video uploaded    each minute!   17 million users h...
65 % of Americans spendmore time on their computers  than with their spouses.                       Kelton Research
BUT …
The Harsh Reality!   Business owners are still struggling to    stay afloat!   They have stopped marketing to save    mone...
It DOESN’T have to be that way.
What We Know!   Social media is HUGE!   Social media is FREE    (in many cases)!   Long term business    growth is all abo...
What’s The Holdup?!   Don’t know how to start!   Don’t know where to    focus!   Don’t have a strategy!   Don’t track to s...
All Valid Responses!   You just haven’t met    the right coach yet!   That’s why I’m here
The Solution
3 Phases To Effective Social MediaMarketing 1.  Eliminate overwhelm 2.  Lay your foundation 3.  Get to work
Phase 1 - Eliminate Overwhelm!   Everybody is an    “expert”!   Nobody can agree!   Drinking from a fire    hose
Phase 1 - Eliminate Overwhelm!   Everybody is an    “expert”!   Nobody can agree!   Drinking from a fire    hosePURGE THE ...
Phase 1 - The Mastery Mindset!   Mastery - comprehensive expertise in a    given subject!   Opposite of multi-tasking!   F...
Phase 1 - Know The Road Ahead!   Web strategy overview !   Know your map!   Social media – conversations!   Website – conv...
Phase 2 – Prepare Your Foundation!   Website is the foundation !   Search engine optimized !   Valuable content !   Conver...
Phase 2 – Setup Tracking!   Google Analytics!   Installed correctly!   Know how to tag links
Phase 2 – Market Research!   Understand your    target market!   Technographics!   Pain points
Phase 3 – Get To Work!   No magic bullet systems!   Does require some    thought and work!   Make a commitment and    stic...
EXAMPLE – New Product LaunchDIYWordpressCreator.com – Onlinetraining program teaching small businessowners how to build, m...
Phase 1 – Eliminate Overwhelm!   Master customer lifecycle –    determined 6 sales strategies!   PPC, affiliates, social m...
Phase 1 – The Mastery Mindset!   I was a dabbler and a talker!   I needed some training !   Online training !   Books!   R...
Phase 1 – Know The Road Ahead!   Main audience business owners!   2 ways to get there !   Individual businesses !   Influe...
Phase 2 – Prepare Your Foundation!   Twitter background!   Adding Twitter to email subject line!   Create Twitter lists fi...
Phase 2 - Tracking!   Google Analytics allows you to tag    URL’s with additional data!   Create a special tag for each ca...
Phase 3 – Get To Work!   Commit !   Set aside 15 minutes/day everyday !   Do this FIRST, before I check  messages or email
Phase 3 – Get To Work!   Strategy !   2 min posting tweets !   5 min on individuals !   8 min on influencers
The Do’s And Don’ts       DO’s            DON’Ts
The Do’s And Don’ts          DO’s                  DON’Ts!   Stick to your commitment.    consistency is key.
The Do’s And Don’ts          DO’s                  DON’Ts!   Stick to your commitment.    consistency is key.!   Provide r...
The Do’s And Don’ts          DO’s                           DON’Ts!   Stick to your commitment.   !   Talk about you all t...
The Do’s And Don’ts          DO’s                           DON’Ts!   Stick to your commitment.   !   Talk about you all t...
Remember!   Focus on your goal
Remember!   Focus on your goal!   Prepare your foundation
Remember!   Focus on your goal!   Prepare your foundation!   Execute your strategy
RememberWith that 3 phase framework …You can dominate anyarea of marketing youwant to in 15 minutes aday or less
Questions?
Social Media - Dominate Your Market in 15 Minutes per Day
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Social Media - Dominate Your Market in 15 Minutes per Day

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IN this presentation given at the California Hispanic Chambers of Commerce Annual Convention

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Transcript of "Social Media - Dominate Your Market in 15 Minutes per Day"

  1. 1. Mike Linville Owner/Chief Project Manager Black Dog Studios Black Dog Education *Self Employed Business Owner For 13 Years
  2. 2. What Is Social Media!   The technology (web-based or mobile) that turns communication into interactive dialogue (Wikipedia)
  3. 3. What Does It Look Like
  4. 4. By The Numbers - Facebook !   Over 750,000,000!   Average user has 130 friends!   750 billion minutes/month!   Over 70 translations available
  5. 5. By The Numbers - Twitter!   Over 200,000,000 users!   Nearly 500,000 new accounts each day!   Over 1 billion tweets per week
  6. 6. By The Numbers - YouTube!   3 billion videos viewed/day!   48 hours of video uploaded each minute!   17 million users have their YouTube connected to another social service
  7. 7. 65 % of Americans spendmore time on their computers than with their spouses. Kelton Research
  8. 8. BUT …
  9. 9. The Harsh Reality!   Business owners are still struggling to stay afloat!   They have stopped marketing to save money!   As economy plays out – slowly dwindling customer base
  10. 10. It DOESN’T have to be that way.
  11. 11. What We Know!   Social media is HUGE!   Social media is FREE (in many cases)!   Long term business growth is all about marketing
  12. 12. What’s The Holdup?!   Don’t know how to start!   Don’t know where to focus!   Don’t have a strategy!   Don’t track to see if it’s profitable
  13. 13. All Valid Responses!   You just haven’t met the right coach yet!   That’s why I’m here
  14. 14. The Solution
  15. 15. 3 Phases To Effective Social MediaMarketing 1.  Eliminate overwhelm 2.  Lay your foundation 3.  Get to work
  16. 16. Phase 1 - Eliminate Overwhelm!   Everybody is an “expert”!   Nobody can agree!   Drinking from a fire hose
  17. 17. Phase 1 - Eliminate Overwhelm!   Everybody is an “expert”!   Nobody can agree!   Drinking from a fire hosePURGE THE NOISE!
  18. 18. Phase 1 - The Mastery Mindset!   Mastery - comprehensive expertise in a given subject!   Opposite of multi-tasking!   Focus on 1 platform and get really good at it, then move onGAIN A MASTERY MINDSET
  19. 19. Phase 1 - Know The Road Ahead!   Web strategy overview !   Know your map!   Social media – conversations!   Website – conversionsKNOW THE ROAD AHEAD
  20. 20. Phase 2 – Prepare Your Foundation!   Website is the foundation !   Search engine optimized !   Valuable content !   Conversion tools
  21. 21. Phase 2 – Setup Tracking!   Google Analytics!   Installed correctly!   Know how to tag links
  22. 22. Phase 2 – Market Research!   Understand your target market!   Technographics!   Pain points
  23. 23. Phase 3 – Get To Work!   No magic bullet systems!   Does require some thought and work!   Make a commitment and stick to it
  24. 24. EXAMPLE – New Product LaunchDIYWordpressCreator.com – Onlinetraining program teaching small businessowners how to build, maintain andmarket their own search engineoptimized websites
  25. 25. Phase 1 – Eliminate Overwhelm!   Master customer lifecycle – determined 6 sales strategies!   PPC, affiliates, social media, webinars, blogging, video!   Narrow focus by deciding 1-2 methods SOCIAL MEDIA – specifically Twitter
  26. 26. Phase 1 – The Mastery Mindset!   I was a dabbler and a talker!   I needed some training !   Online training !   Books!   Result – best practice
  27. 27. Phase 1 – Know The Road Ahead!   Main audience business owners!   2 ways to get there !   Individual businesses !   Influencers
  28. 28. Phase 2 – Prepare Your Foundation!   Twitter background!   Adding Twitter to email subject line!   Create Twitter lists filled w/ influencers!   Setup Tweetdeck (software)!   Create campaign– prewritten tweets sending users to a page on my site
  29. 29. Phase 2 - Tracking!   Google Analytics allows you to tag URL’s with additional data!   Create a special tag for each campaign!   Add tag to end of URL
  30. 30. Phase 3 – Get To Work!   Commit !   Set aside 15 minutes/day everyday !   Do this FIRST, before I check messages or email
  31. 31. Phase 3 – Get To Work!   Strategy !   2 min posting tweets !   5 min on individuals !   8 min on influencers
  32. 32. The Do’s And Don’ts DO’s DON’Ts
  33. 33. The Do’s And Don’ts DO’s DON’Ts!   Stick to your commitment. consistency is key.
  34. 34. The Do’s And Don’ts DO’s DON’Ts!   Stick to your commitment. consistency is key.!   Provide real VALUE
  35. 35. The Do’s And Don’ts DO’s DON’Ts!   Stick to your commitment. !   Talk about you all the time. consistency is key. Think community. (90/10!   Provide real VALUE rule)
  36. 36. The Do’s And Don’ts DO’s DON’Ts!   Stick to your commitment. !   Talk about you all the time. consistency is key. Think community. (90/10!   Provide real VALUE rule) !   Don’t outsource too much
  37. 37. Remember!   Focus on your goal
  38. 38. Remember!   Focus on your goal!   Prepare your foundation
  39. 39. Remember!   Focus on your goal!   Prepare your foundation!   Execute your strategy
  40. 40. RememberWith that 3 phase framework …You can dominate anyarea of marketing youwant to in 15 minutes aday or less
  41. 41. Questions?
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