Mike LinvilleOwner/Chief Project ManagerBlack Dog StudiosBlack Dog Education*Self Employed Business Owner for 13 Years
Before we get startedCell PhonesEmailText
Remember When...?{CSS}WEB DEVELOPMENT = HIGHLYSKILLED
The ProblemTechnician requiredTime MinimumHigh costmaintenance
The ChoicesCough up theWait until you have enoughchanges to make it worth doing.$$$
The ChoicesNO WONDER WHYBUSINESS OWNERSARE FRUSTRATED ORHAVE STALE SITES!Cough up theWait until you have enoughchanges to ...
The New RealityTechnology isadvancingCMS’s can createfully SearchEngine Optimized(SEO) websites
A Lesson in History13 yrs as aprofessional webdeveloperI lost my passionBusiness wentdown a path Ididn’t like
The Downward SpiralEver been around negativeEver been around negativepeople? What happens?people? What happens?It happens ...
The Turning PointEnter Tony RobbinsPersonal life backon track butbusinesses stillsufferingManifesto moment
The New OutcomeDidn’t know how to do it so I startedlearning …To provide small businesses withprofessional quality web des...
The New OutcomeINFO MARKETING 101 – TieredApproachStart with free / low priceWork your way upThe more you pay the more you...
Seemed like a match so we testedThe New Outcome
The BreakthroughWeb requirementsdepend on the type ofbusinessAllowed the creationof a FrameworkOver 2 yrs testing andit st...
Case StudiesTamara Dorris – Real Estate AgentExtraordinaireProblem:Website was not focusedor search engine optimized
Case StudiesTamara Dorris – Real Estate AgentExtraordinaireSolution:A full- redesign, clean upand search engineoptimization
Case StudiesTamara Dorris – Real Estate AgentExtraordinaire“Im impressed with the talent, skill and customer service. Just...
Case StudiesJessica Sewell – Cali Custom CoatingsProblem:No web presence (tech fear)
Case StudiesJessica Sewell – Cali Custom CoatingsSolution:Introduction to theframework and a littletraining
Case StudiesJessica Sewell – Cali Custom Coatings“I will forever recommend them to any friend or family and will onlytrust...
Case StudiesJennifer Hill – BBQ Pro OnlineProblem:No web presence(tech fear)
Case StudiesJennifer Hill – BBQ Pro OnlineSolution:Introduce to frameworkand a little training
Case StudiesJennifer Hill – BBQ Pro Online“This is Killer!”Results:Online in less than 2weeksWebsitegrade: 61
Case StudiesLucy Postins – The Honest KitchenProblem:Huge Site, Bad Design
Case StudiesLucy Postins – The Honest KitchenSolution:Redesigned the entirewebsite using ourframework
Case StudiesLucy Postins – The Honest Kitchen“We have been delighted with the work of Mike and the team at Black Dog. From...
The PointSame frameworkDifferentindustriesDifferent types ofsitesAll great results
The Ah-Ha MomentNeeds of developer ≠ Needs of clientDevelopers need to charge morewhile their client needs a lessexpensive...
The 5 Myths of Web DevelopmentMany of these myths areperpetuated by developers as a wayto keep themselves relevant andempl...
#1 Good sites have to be expensiveFor developers – largerjobs are moreprofitable2 ways to do thisStart largeScope creep
#1 Good sites have to be expensiveBetter Solution – Start small and growFor developers – largerjobs are moreprofitable2 wa...
#2 Good sites have to be complicatedDeveloper job securityMost maintenance =Awkward
#2 Good sites have to be complicatedReality - Good site is about VALUE!Developer job securityMost maintenance =Awkward
#3 Brochure sites are good enoughEntertainmentSolve a problemBrochure sites typicallydon’t do eitherPeople search online f...
#3 Brochure sites are good enoughKey Distinction: Your website isn’t about yourproduct. It is really about how your produc...
#4 You have to be everywhere to be successful onlineEasy to do … Facebook,YouTube, blogging,Twitter, LinkedIn,Networking E...
#4 You have to be everywhere to be successful onlineSmarter – Develop a Mastery MindsetEasy to do … Facebook,YouTube, blog...
#5 To make an impact it takes a lot of workWork smarter, notharderPareto’s PrincipleSmall Business Ownersare busy. Get Sma...
What does it take to winLocation, location,locationQuality overquantityConversationsWINNING!
What does it take to winLocation, location,locationQuality overquantityConversationsSolution – A searchengineoptimized web...
How to win – The Framework for Successin orderto the best of our ability11 steps to drastically increaseyour chances
Step 1 – Hosting and Domain nameDon’t be cheapLook at customerserviceHosting.com still the bestCompany name /description o...
Step 2 – Set Up 3rdparty accounts
Step 3 – Install BlogCreate databasesCreate databaseusersInstall CMS
Step 4 – Integrate ThemesFind a theme(WOO)Install itConfigure it
Step 5 – Install PluginsList functionalityrequiredFind + installpluginsConfigureIntegrate into site
Step 6 – Web Site AnalyticsIntegrate intositeSchedule reportsCommit tomonitor
Step 7 – Architect the SiteProject goals vs.customer needsDetermine pages tobe createdSet your structurefor a logical flow
Step 8 – Create Pages + Fill with ContentCreate pagesUpdate thenavigation (some)Add content
Step 9 – Dress it upStylingImages (additive)DO NOT Fearwhitespace
Step 10 – On-Page SEOMeta tagsPage titlesHeadlinesKeyword /keyphrasehighlighting – bold,internal links
Step 11 – Launch SiteGenerate XMLsitemapsActivate FeedburnerfeedsShare with networkWork on marketingstrategy
Don’t do thisDon’t just pass this off to adisinterested employee or 3rdparty.As the owner of the business youneed to drive...
Always do thisAsk: How does this serve my customer?
Always do thisAsk: How does this serve mycustomer?Whenever you put anything on yourwebsite take a step back and askyoursel...
Always do thisAsk: How does this serve mycustomer?Whenever you put anything on yourwebsite take a step back and askyoursel...
Thank you!If you take that information and followthe 11 step plan that we laid out – yourchances of online success just sh...
The DIY WordPress CreatorOnline training program6 modules from domain tomarketing57 page workbookTools, checklists, templa...
Now is the timeA website that works for youBecome an expert or “go-to” personin your marketIncrease exposure to new client...
Module 1 - Prepwork• Setup hosting + domain• Install the blog• Creating 3rdparty accounts• Design for consumer vs. design ...
Module 2 - Theme• What themes are• Qualities of a “good”theme• Theme installation• Theme customizationFor more information...
Module 3 - Plugins• What are plugins• The good, the bad and theugly• Installation and configuration• We install the 4 plug...
Module 4 - Analytics• What are analytics• Why is it important• ROI for beginners• Creating and installing GoogleAnalytics•...
Module 5 – Common Hosting Tasks• Not all site activities are in CMS• Creating email accounts• File management• File backup...
Module 6 – Site Build• Effective site structure• Project Goals vs.Customer needs• Importance of content• Site Maps (w/temp...
Module 6 – Site Build• Paint by thenumbers• Page refinement• SEO tactics and tipsFor more information visit - http://www.B...
The ValueStandard 5 page website• Limited access to me• No training• No coaching• No workbooks• No marketingFor more infor...
The ValueStandard 5 page website• Limited access to me• No training• No coaching• No workbooks• No marketingWe want this t...
BonusesOver $400 in additional valueWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$...
BonusesOver $400 in additional valueWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$...
My promise to you• If you’re not happy we’re not happy• Not happy with the content, theprocess or your result• No question...
Thank YouThis price and these bonuses won’tlast forever so if you feel like it’sthe right move for your business –Visit th...
Webinar Attendees• I appreciate the time you gave metoday• You are interested in your success• I want to reward that … wit...
Extra BonusesWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47For more information ...
5 truths-new
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5 truths-new

  1. 1. Mike LinvilleOwner/Chief Project ManagerBlack Dog StudiosBlack Dog Education*Self Employed Business Owner for 13 Years
  2. 2. Before we get startedCell PhonesEmailText
  3. 3. Remember When...?{CSS}WEB DEVELOPMENT = HIGHLYSKILLED
  4. 4. The ProblemTechnician requiredTime MinimumHigh costmaintenance
  5. 5. The ChoicesCough up theWait until you have enoughchanges to make it worth doing.$$$
  6. 6. The ChoicesNO WONDER WHYBUSINESS OWNERSARE FRUSTRATED ORHAVE STALE SITES!Cough up theWait until you have enoughchanges to make it worth doing.$$$
  7. 7. The New RealityTechnology isadvancingCMS’s can createfully SearchEngine Optimized(SEO) websites
  8. 8. A Lesson in History13 yrs as aprofessional webdeveloperI lost my passionBusiness wentdown a path Ididn’t like
  9. 9. The Downward SpiralEver been around negativeEver been around negativepeople? What happens?people? What happens?It happens with family / friendsIt happens with family / friendsand it can happen with clientsand it can happen with clientsI wasn’t “feeling it” anymoreI wasn’t “feeling it” anymore
  10. 10. The Turning PointEnter Tony RobbinsPersonal life backon track butbusinesses stillsufferingManifesto moment
  11. 11. The New OutcomeDidn’t know how to do it so I startedlearning …To provide small businesses withprofessional quality web design,development and marketing ataffordable rates.
  12. 12. The New OutcomeINFO MARKETING 101 – TieredApproachStart with free / low priceWork your way upThe more you pay the more you get
  13. 13. Seemed like a match so we testedThe New Outcome
  14. 14. The BreakthroughWeb requirementsdepend on the type ofbusinessAllowed the creationof a FrameworkOver 2 yrs testing andit still works
  15. 15. Case StudiesTamara Dorris – Real Estate AgentExtraordinaireProblem:Website was not focusedor search engine optimized
  16. 16. Case StudiesTamara Dorris – Real Estate AgentExtraordinaireSolution:A full- redesign, clean upand search engineoptimization
  17. 17. Case StudiesTamara Dorris – Real Estate AgentExtraordinaire“Im impressed with the talent, skill and customer service. Just look atwhat a good job theyve done!”Results:Indexed Pages: from14 to 400Websitegrade: 90’s
  18. 18. Case StudiesJessica Sewell – Cali Custom CoatingsProblem:No web presence (tech fear)
  19. 19. Case StudiesJessica Sewell – Cali Custom CoatingsSolution:Introduction to theframework and a littletraining
  20. 20. Case StudiesJessica Sewell – Cali Custom Coatings“I will forever recommend them to any friend or family and will onlytrust them with my future business ventures.”Results:Online in less than amonthWebsitegrade: 67
  21. 21. Case StudiesJennifer Hill – BBQ Pro OnlineProblem:No web presence(tech fear)
  22. 22. Case StudiesJennifer Hill – BBQ Pro OnlineSolution:Introduce to frameworkand a little training
  23. 23. Case StudiesJennifer Hill – BBQ Pro Online“This is Killer!”Results:Online in less than 2weeksWebsitegrade: 61
  24. 24. Case StudiesLucy Postins – The Honest KitchenProblem:Huge Site, Bad Design
  25. 25. Case StudiesLucy Postins – The Honest KitchenSolution:Redesigned the entirewebsite using ourframework
  26. 26. Case StudiesLucy Postins – The Honest Kitchen“We have been delighted with the work of Mike and the team at Black Dog. From day one, theydemonstrated an understanding of our brand, what sets us apart from the competition and what we standfor as a company…Results:Indexed page: 1700+Websitegrade: 99
  27. 27. The PointSame frameworkDifferentindustriesDifferent types ofsitesAll great results
  28. 28. The Ah-Ha MomentNeeds of developer ≠ Needs of clientDevelopers need to charge morewhile their client needs a lessexpensive solutionThis discrepancy leads to strainedworking relationships
  29. 29. The 5 Myths of Web DevelopmentMany of these myths areperpetuated by developers as a wayto keep themselves relevant andemployed without having toupgrade skills or innovatethinkingMany developers are lazy …
  30. 30. #1 Good sites have to be expensiveFor developers – largerjobs are moreprofitable2 ways to do thisStart largeScope creep
  31. 31. #1 Good sites have to be expensiveBetter Solution – Start small and growFor developers – largerjobs are moreprofitable2 ways to do thisStart largeScope creep
  32. 32. #2 Good sites have to be complicatedDeveloper job securityMost maintenance =Awkward
  33. 33. #2 Good sites have to be complicatedReality - Good site is about VALUE!Developer job securityMost maintenance =Awkward
  34. 34. #3 Brochure sites are good enoughEntertainmentSolve a problemBrochure sites typicallydon’t do eitherPeople search online for 2 main reasons
  35. 35. #3 Brochure sites are good enoughKey Distinction: Your website isn’t about yourproduct. It is really about how your product solvesEntertainmentSolve a problemBrochure sites typicallydon’t do eitherPeople search online for 2 main reasons
  36. 36. #4 You have to be everywhere to be successful onlineEasy to do … Facebook,YouTube, blogging,Twitter, LinkedIn,Networking EventsJack of all Trades, Masterof None
  37. 37. #4 You have to be everywhere to be successful onlineSmarter – Develop a Mastery MindsetEasy to do … Facebook,YouTube, blogging,Twitter, LinkedIn,Networking EventsJack of all Trades, Masterof None
  38. 38. #5 To make an impact it takes a lot of workWork smarter, notharderPareto’s PrincipleSmall Business Ownersare busy. Get Smart,Strategic & Lean
  39. 39. What does it take to winLocation, location,locationQuality overquantityConversationsWINNING!
  40. 40. What does it take to winLocation, location,locationQuality overquantityConversationsSolution – A searchengineoptimized website that’sWINNING!
  41. 41. How to win – The Framework for Successin orderto the best of our ability11 steps to drastically increaseyour chances
  42. 42. Step 1 – Hosting and Domain nameDon’t be cheapLook at customerserviceHosting.com still the bestCompany name /description of servicesDomains
  43. 43. Step 2 – Set Up 3rdparty accounts
  44. 44. Step 3 – Install BlogCreate databasesCreate databaseusersInstall CMS
  45. 45. Step 4 – Integrate ThemesFind a theme(WOO)Install itConfigure it
  46. 46. Step 5 – Install PluginsList functionalityrequiredFind + installpluginsConfigureIntegrate into site
  47. 47. Step 6 – Web Site AnalyticsIntegrate intositeSchedule reportsCommit tomonitor
  48. 48. Step 7 – Architect the SiteProject goals vs.customer needsDetermine pages tobe createdSet your structurefor a logical flow
  49. 49. Step 8 – Create Pages + Fill with ContentCreate pagesUpdate thenavigation (some)Add content
  50. 50. Step 9 – Dress it upStylingImages (additive)DO NOT Fearwhitespace
  51. 51. Step 10 – On-Page SEOMeta tagsPage titlesHeadlinesKeyword /keyphrasehighlighting – bold,internal links
  52. 52. Step 11 – Launch SiteGenerate XMLsitemapsActivate FeedburnerfeedsShare with networkWork on marketingstrategy
  53. 53. Don’t do thisDon’t just pass this off to adisinterested employee or 3rdparty.As the owner of the business youneed to drive the development –once you know what you expect outof the site – then you can absolutelyhand off the legwork.
  54. 54. Always do thisAsk: How does this serve my customer?
  55. 55. Always do thisAsk: How does this serve mycustomer?Whenever you put anything on yourwebsite take a step back and askyourself that question.
  56. 56. Always do thisAsk: How does this serve mycustomer?Whenever you put anything on yourwebsite take a step back and askyourself that question.If it doesn’t, remove it.
  57. 57. Thank you!If you take that information and followthe 11 step plan that we laid out – yourchances of online success just shotthrough the roof.If you want to take this to a new leveland you’d like me to teach you and trainyou in this I’d like to invite you toregister for this new system that we justcreated called the DIY WordPress
  58. 58. The DIY WordPress CreatorOnline training program6 modules from domain tomarketing57 page workbookTools, checklists, templatesDownloadable AudioWeekly coaching callsFor more information visit - http://www.BlackDogEducation.com/5truths
  59. 59. Now is the timeA website that works for youBecome an expert or “go-to” personin your marketIncrease exposure to new clientsDecrease update timeTake control of your onlinefoundationCrush your tech fearsBe part of a communityFor more information visit - http://www.BlackDogEducation.com/5truths
  60. 60. Module 1 - Prepwork• Setup hosting + domain• Install the blog• Creating 3rdparty accounts• Design for consumer vs. design forcomputerFor more information visit - http://www.BlackDogEducation.com/5truths
  61. 61. Module 2 - Theme• What themes are• Qualities of a “good”theme• Theme installation• Theme customizationFor more information visit - http://www.BlackDogEducation.com/5truths
  62. 62. Module 3 - Plugins• What are plugins• The good, the bad and theugly• Installation and configuration• We install the 4 plugins that Iuse on ALL of my websitesFor more information visit - http://www.BlackDogEducation.com/5truths
  63. 63. Module 4 - Analytics• What are analytics• Why is it important• ROI for beginners• Creating and installing GoogleAnalytics• Dashboard OverviewFor more information visit - http://www.BlackDogEducation.com/5truths
  64. 64. Module 5 – Common Hosting Tasks• Not all site activities are in CMS• Creating email accounts• File management• File backups• Setting up your email clientFor more information visit - http://www.BlackDogEducation.com/5truths
  65. 65. Module 6 – Site Build• Effective site structure• Project Goals vs.Customer needs• Importance of content• Site Maps (w/templates)For more information visit - http://www.BlackDogEducation.com/5truths
  66. 66. Module 6 – Site Build• Paint by thenumbers• Page refinement• SEO tactics and tipsFor more information visit - http://www.BlackDogEducation.com/5truths
  67. 67. The ValueStandard 5 page website• Limited access to me• No training• No coaching• No workbooks• No marketingFor more information visit - http://www.BlackDogEducation.com/5truths
  68. 68. The ValueStandard 5 page website• Limited access to me• No training• No coaching• No workbooks• No marketingWe want this to be attainable for everybodyFor more information visit - http://www.BlackDogEducation.com/5truths
  69. 69. BonusesOver $400 in additional valueWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47For more information visit - http://www.BlackDogEducation.com/5truths
  70. 70. BonusesOver $400 in additional valueWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47Your CostToday:$397For more information visit - http://www.BlackDogEducation.com/5truths
  71. 71. My promise to you• If you’re not happy we’re not happy• Not happy with the content, theprocess or your result• No questions asked, 30-day moneyback guarantee• Risk Free? The way it should beFor more information visit - http://www.BlackDogEducation.com/5truths
  72. 72. Thank YouThis price and these bonuses won’tlast forever so if you feel like it’sthe right move for your business –Visit the URL below, check out andwe’ll see you on the other side.For more information visit -
  73. 73. Webinar Attendees• I appreciate the time you gave metoday• You are interested in your success• I want to reward that … with 2 extrabonusesFor more information visit -
  74. 74. Extra BonusesWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47For more information visit - http://www.BlackDogEducation.com/5truths
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