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5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
5 truths-new
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5 truths-new

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  • 1. Mike LinvilleOwner/Chief Project ManagerBlack Dog StudiosBlack Dog Education*Self Employed Business Owner for 13 Years
  • 2. Before we get startedCell PhonesEmailText
  • 3. Remember When...?{CSS}WEB DEVELOPMENT = HIGHLYSKILLED
  • 4. The ProblemTechnician requiredTime MinimumHigh costmaintenance
  • 5. The ChoicesCough up theWait until you have enoughchanges to make it worth doing.$$$
  • 6. The ChoicesNO WONDER WHYBUSINESS OWNERSARE FRUSTRATED ORHAVE STALE SITES!Cough up theWait until you have enoughchanges to make it worth doing.$$$
  • 7. The New RealityTechnology isadvancingCMS’s can createfully SearchEngine Optimized(SEO) websites
  • 8. A Lesson in History13 yrs as aprofessional webdeveloperI lost my passionBusiness wentdown a path Ididn’t like
  • 9. The Downward SpiralEver been around negativeEver been around negativepeople? What happens?people? What happens?It happens with family / friendsIt happens with family / friendsand it can happen with clientsand it can happen with clientsI wasn’t “feeling it” anymoreI wasn’t “feeling it” anymore
  • 10. The Turning PointEnter Tony RobbinsPersonal life backon track butbusinesses stillsufferingManifesto moment
  • 11. The New OutcomeDidn’t know how to do it so I startedlearning …To provide small businesses withprofessional quality web design,development and marketing ataffordable rates.
  • 12. The New OutcomeINFO MARKETING 101 – TieredApproachStart with free / low priceWork your way upThe more you pay the more you get
  • 13. Seemed like a match so we testedThe New Outcome
  • 14. The BreakthroughWeb requirementsdepend on the type ofbusinessAllowed the creationof a FrameworkOver 2 yrs testing andit still works
  • 15. Case StudiesTamara Dorris – Real Estate AgentExtraordinaireProblem:Website was not focusedor search engine optimized
  • 16. Case StudiesTamara Dorris – Real Estate AgentExtraordinaireSolution:A full- redesign, clean upand search engineoptimization
  • 17. Case StudiesTamara Dorris – Real Estate AgentExtraordinaire“Im impressed with the talent, skill and customer service. Just look atwhat a good job theyve done!”Results:Indexed Pages: from14 to 400Websitegrade: 90’s
  • 18. Case StudiesJessica Sewell – Cali Custom CoatingsProblem:No web presence (tech fear)
  • 19. Case StudiesJessica Sewell – Cali Custom CoatingsSolution:Introduction to theframework and a littletraining
  • 20. Case StudiesJessica Sewell – Cali Custom Coatings“I will forever recommend them to any friend or family and will onlytrust them with my future business ventures.”Results:Online in less than amonthWebsitegrade: 67
  • 21. Case StudiesJennifer Hill – BBQ Pro OnlineProblem:No web presence(tech fear)
  • 22. Case StudiesJennifer Hill – BBQ Pro OnlineSolution:Introduce to frameworkand a little training
  • 23. Case StudiesJennifer Hill – BBQ Pro Online“This is Killer!”Results:Online in less than 2weeksWebsitegrade: 61
  • 24. Case StudiesLucy Postins – The Honest KitchenProblem:Huge Site, Bad Design
  • 25. Case StudiesLucy Postins – The Honest KitchenSolution:Redesigned the entirewebsite using ourframework
  • 26. Case StudiesLucy Postins – The Honest Kitchen“We have been delighted with the work of Mike and the team at Black Dog. From day one, theydemonstrated an understanding of our brand, what sets us apart from the competition and what we standfor as a company…Results:Indexed page: 1700+Websitegrade: 99
  • 27. The PointSame frameworkDifferentindustriesDifferent types ofsitesAll great results
  • 28. The Ah-Ha MomentNeeds of developer ≠ Needs of clientDevelopers need to charge morewhile their client needs a lessexpensive solutionThis discrepancy leads to strainedworking relationships
  • 29. The 5 Myths of Web DevelopmentMany of these myths areperpetuated by developers as a wayto keep themselves relevant andemployed without having toupgrade skills or innovatethinkingMany developers are lazy …
  • 30. #1 Good sites have to be expensiveFor developers – largerjobs are moreprofitable2 ways to do thisStart largeScope creep
  • 31. #1 Good sites have to be expensiveBetter Solution – Start small and growFor developers – largerjobs are moreprofitable2 ways to do thisStart largeScope creep
  • 32. #2 Good sites have to be complicatedDeveloper job securityMost maintenance =Awkward
  • 33. #2 Good sites have to be complicatedReality - Good site is about VALUE!Developer job securityMost maintenance =Awkward
  • 34. #3 Brochure sites are good enoughEntertainmentSolve a problemBrochure sites typicallydon’t do eitherPeople search online for 2 main reasons
  • 35. #3 Brochure sites are good enoughKey Distinction: Your website isn’t about yourproduct. It is really about how your product solvesEntertainmentSolve a problemBrochure sites typicallydon’t do eitherPeople search online for 2 main reasons
  • 36. #4 You have to be everywhere to be successful onlineEasy to do … Facebook,YouTube, blogging,Twitter, LinkedIn,Networking EventsJack of all Trades, Masterof None
  • 37. #4 You have to be everywhere to be successful onlineSmarter – Develop a Mastery MindsetEasy to do … Facebook,YouTube, blogging,Twitter, LinkedIn,Networking EventsJack of all Trades, Masterof None
  • 38. #5 To make an impact it takes a lot of workWork smarter, notharderPareto’s PrincipleSmall Business Ownersare busy. Get Smart,Strategic & Lean
  • 39. What does it take to winLocation, location,locationQuality overquantityConversationsWINNING!
  • 40. What does it take to winLocation, location,locationQuality overquantityConversationsSolution – A searchengineoptimized website that’sWINNING!
  • 41. How to win – The Framework for Successin orderto the best of our ability11 steps to drastically increaseyour chances
  • 42. Step 1 – Hosting and Domain nameDon’t be cheapLook at customerserviceHosting.com still the bestCompany name /description of servicesDomains
  • 43. Step 2 – Set Up 3rdparty accounts
  • 44. Step 3 – Install BlogCreate databasesCreate databaseusersInstall CMS
  • 45. Step 4 – Integrate ThemesFind a theme(WOO)Install itConfigure it
  • 46. Step 5 – Install PluginsList functionalityrequiredFind + installpluginsConfigureIntegrate into site
  • 47. Step 6 – Web Site AnalyticsIntegrate intositeSchedule reportsCommit tomonitor
  • 48. Step 7 – Architect the SiteProject goals vs.customer needsDetermine pages tobe createdSet your structurefor a logical flow
  • 49. Step 8 – Create Pages + Fill with ContentCreate pagesUpdate thenavigation (some)Add content
  • 50. Step 9 – Dress it upStylingImages (additive)DO NOT Fearwhitespace
  • 51. Step 10 – On-Page SEOMeta tagsPage titlesHeadlinesKeyword /keyphrasehighlighting – bold,internal links
  • 52. Step 11 – Launch SiteGenerate XMLsitemapsActivate FeedburnerfeedsShare with networkWork on marketingstrategy
  • 53. Don’t do thisDon’t just pass this off to adisinterested employee or 3rdparty.As the owner of the business youneed to drive the development –once you know what you expect outof the site – then you can absolutelyhand off the legwork.
  • 54. Always do thisAsk: How does this serve my customer?
  • 55. Always do thisAsk: How does this serve mycustomer?Whenever you put anything on yourwebsite take a step back and askyourself that question.
  • 56. Always do thisAsk: How does this serve mycustomer?Whenever you put anything on yourwebsite take a step back and askyourself that question.If it doesn’t, remove it.
  • 57. Thank you!If you take that information and followthe 11 step plan that we laid out – yourchances of online success just shotthrough the roof.If you want to take this to a new leveland you’d like me to teach you and trainyou in this I’d like to invite you toregister for this new system that we justcreated called the DIY WordPress
  • 58. The DIY WordPress CreatorOnline training program6 modules from domain tomarketing57 page workbookTools, checklists, templatesDownloadable AudioWeekly coaching callsFor more information visit - http://www.BlackDogEducation.com/5truths
  • 59. Now is the timeA website that works for youBecome an expert or “go-to” personin your marketIncrease exposure to new clientsDecrease update timeTake control of your onlinefoundationCrush your tech fearsBe part of a communityFor more information visit - http://www.BlackDogEducation.com/5truths
  • 60. Module 1 - Prepwork• Setup hosting + domain• Install the blog• Creating 3rdparty accounts• Design for consumer vs. design forcomputerFor more information visit - http://www.BlackDogEducation.com/5truths
  • 61. Module 2 - Theme• What themes are• Qualities of a “good”theme• Theme installation• Theme customizationFor more information visit - http://www.BlackDogEducation.com/5truths
  • 62. Module 3 - Plugins• What are plugins• The good, the bad and theugly• Installation and configuration• We install the 4 plugins that Iuse on ALL of my websitesFor more information visit - http://www.BlackDogEducation.com/5truths
  • 63. Module 4 - Analytics• What are analytics• Why is it important• ROI for beginners• Creating and installing GoogleAnalytics• Dashboard OverviewFor more information visit - http://www.BlackDogEducation.com/5truths
  • 64. Module 5 – Common Hosting Tasks• Not all site activities are in CMS• Creating email accounts• File management• File backups• Setting up your email clientFor more information visit - http://www.BlackDogEducation.com/5truths
  • 65. Module 6 – Site Build• Effective site structure• Project Goals vs.Customer needs• Importance of content• Site Maps (w/templates)For more information visit - http://www.BlackDogEducation.com/5truths
  • 66. Module 6 – Site Build• Paint by thenumbers• Page refinement• SEO tactics and tipsFor more information visit - http://www.BlackDogEducation.com/5truths
  • 67. The ValueStandard 5 page website• Limited access to me• No training• No coaching• No workbooks• No marketingFor more information visit - http://www.BlackDogEducation.com/5truths
  • 68. The ValueStandard 5 page website• Limited access to me• No training• No coaching• No workbooks• No marketingWe want this to be attainable for everybodyFor more information visit - http://www.BlackDogEducation.com/5truths
  • 69. BonusesOver $400 in additional valueWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47For more information visit - http://www.BlackDogEducation.com/5truths
  • 70. BonusesOver $400 in additional valueWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47Your CostToday:$397For more information visit - http://www.BlackDogEducation.com/5truths
  • 71. My promise to you• If you’re not happy we’re not happy• Not happy with the content, theprocess or your result• No questions asked, 30-day moneyback guarantee• Risk Free? The way it should beFor more information visit - http://www.BlackDogEducation.com/5truths
  • 72. Thank YouThis price and these bonuses won’tlast forever so if you feel like it’sthe right move for your business –Visit the URL below, check out andwe’ll see you on the other side.For more information visit -
  • 73. Webinar Attendees• I appreciate the time you gave metoday• You are interested in your success• I want to reward that … with 2 extrabonusesFor more information visit -
  • 74. Extra BonusesWeb hosting – 1 yearProfessionally designed templateQuickstart marketing guide$300$70$47For more information visit - http://www.BlackDogEducation.com/5truths

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