The Art of Freelancing and the Interactive Web


Published on

Whether you're interested in making a living or just want a few extra dollars on the side, freelancing is a great opportunity for any web designer. We will talk about how to get the best clients, what to charge for your services and what out of pocket expenses to expect. After that, we will explore ways to keep clients happy by managing expectations. Learn how to value your work and ensure that your next freelance project goes off without a hitch.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Group discussion on freelance perceptions.
  • You’ve made the decision to go freelance, how do you get work?
  • Asking relatives and cold calling generally lead to poorly qualified leads.
  • The Art of Freelancing and the Interactive Web

    1. 1. The Art of Freelancing and the Interactive Web<br />By Chris Black<br />
    2. 2. Background<br />Chris Black<br />3 years part time free lancing<br />2 years as a Senior Developer at the Nerdery<br />1 year full time freelancer / author<br />Why did I go freelance?<br />
    3. 3. Going freelance<br />
    4. 4. Why Freelance?<br />
    5. 5. Compared to Fulltime<br />Freelance / Contract<br />Control over projects you take<br />Work on your own schedule<br />Income varies each month<br />Always on the clock<br />Self motivated<br />Fulltime<br />Little control over projects you work on<br />Work 9 to 5<br />Consistent salary<br />Usually not on call<br />Motivated by others<br />
    6. 6. Considerations<br />Could I go 90 days without a paycheck?<br />Do I have all the knowledge to accomplish the tasks? If not, do I know others that can help?<br />Am I self motivated?<br />
    7. 7. Getting work<br />
    8. 8. Types of Work<br />Full time job + freelance on the side<br />When you want more experience or need extra cash<br />Don’t compete with your employer!<br />Full time freelance<br />Contract jobs<br />
    9. 9. Types of Self Employment<br />Freelance<br />Generally shorter projects<br />Can be fixed bid or time and materials<br />Less commitment<br />Requires more work from you – wearing many hats<br />Need to find work on your own or by referral<br />Work remotely, sometimes onsite<br />Contract Work <br />Usually 20 – 40 hours per week for a set duration<br />Generally paid by the hour<br />Contractual agreement of work<br />Can be specific to your discipline<br />Placement by recruiters or professionals<br />Usually onsite<br />
    10. 10. Starting an LLC<br />Valuable for full time freelancers<br />Easy to setup<br />Separates expenses into a business account<br />Step 1: Name<br />Step 2: Articles of Organization ($160)<br />Step 3: EIN number<br />Step 4: Open a bank account<br />
    11. 11. Finding Freelance Work<br />Have a consolidated portfolio ready<br />LA and NY Craigslist<br />Networking events (MN.swf, Minnedemo…)<br />Create a blog<br />Participate in online communities<br />Are you competing with other Freelancers?<br />
    12. 12. What to Charge<br />Entry level work is usually $20 / hour<br />Mid to junior level work $30 - $60 / hour<br />Senior designer or developer $80+ / hour<br />These numbers are for design / development in Minneapolis, rates vary based on location<br />Keep in mind marketing, sales, software, tax prep and more are all on your dime<br />
    13. 13. Working for Free<br />Overnight website challenge<br />When you need to boost your portfolio<br />When you feel passionate about something<br />Answering quick questions<br />Put a cap on the amount of free work you are willing to do<br />
    14. 14. Estimating<br />Fixed bid vs. Time and Material<br />Fixed bid is paying based on initial estimate<br />Time and material is paying per hour<br />Only choose fixed bid for very small, well defined work<br />Properly managed time and material is better for both you and the client<br />Break down the project into front end and backend work<br />Offer alternate estimates removing features<br />
    15. 15. Estimating Example<br />
    16. 16. Filtering Work<br />Is this a project I want?<br />Are they paying my going rate?<br />Will this be good exposure?<br />Is the timeline reasonable?<br />How much research will I need to do?<br />Don’t take every job<br />
    17. 17. Executing work<br />
    18. 18. Client Relations<br />Some small talk is good<br />Eat lunch with clients and colleagues<br />Keep in mind the project will end<br />
    19. 19. Project Management<br />Clearly outline estimates, hours you plan to work and hours completed<br />Break the project down into milestones<br />
    20. 20. Example Timeline<br />
    21. 21. Invoicing the Client<br />For small projects with new clients take half up front<br />Reliable, repeat clients can be billed weekly or monthly<br />Contract work is usually on NET 30 terms, it could be 60 days before you see a check!<br />QuickBooks Pro<br />
    22. 22. Example Invoice<br />
    23. 23. Clear Communication<br />Respond to e-mails promptly<br />Ask questions rather than guess<br />Be honest about your ability and interest in the work<br />Recognize early warning flags<br />
    24. 24. General Information<br />
    25. 25. Considerations<br />Health insurance<br />Dental insurance<br />Disability insurance<br />Do I need a loan in the next two years?<br />Retirement account<br />Budgeting<br />Taxes – just hire somebody<br />
    26. 26. Taxes<br />Many things are deductable for self employed individuals: software, computer, business expenses, conferences<br />Anyone you do more than $600 of work for must send you a W9<br />Claim all of your income<br />Pay estimated taxes quarterly<br />
    27. 27. Questions?<br />
    28. 28. Additional Information<br /><br /><br /><br /><br /><br />