Monetizing Mobile Apps


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Monetizing Mobile Apps

  1. 1. Monetizing Mobile Apps<br />By Chris Black<br />@chrisjblack<br />
  2. 2. Background<br />I am a(n)…<br />ActionScript developer<br />Mobile applications developer<br />SEO optimizer<br />Google Adwords consultant<br />Can we merge mobile and Adwords to boost app sales?<br />
  3. 3. The Apps<br />Terry Paton<br />XaviVives<br />Chris Black<br />
  4. 4. Pre market considerations<br />
  5. 5. Types of Monetization<br />Direct sale through market<br />30% off the top for Google / Apple<br />Direct sale through your website<br />Requires your own infrastructure 100% of sales <br />Ad revenue within the app<br />Get paid for displaying ads<br />In app sales (Smurfberries)<br />30% off the top for Apple, 10% for Google<br />
  6. 6. Building your App<br />Consider…<br />Screen sizes<br />Input devices<br />Variety of processors and RAM<br />Variety of operating systems<br />
  7. 7. Tips / Tricks<br />Use Adobe AIR or Corona to cross deploy apps<br />
  8. 8. Know your Market<br />Over saturated markets are harder to sell on<br />This simple game built by Ebsceron the BlackBerry market has tons of reviews / downloads!<br />
  9. 9. Upfront Costs<br />Time to design / build the app<br />Software to build your app<br />$99 / year for iOS developer account<br />$25 one time fee for distributing with Google<br />$200 for every 10 apps with BlackBerry <br />(first 10 are free right now)<br />Advertising costs<br />
  10. 10. Post market considerations<br />
  11. 11. Cross Sell Your Apps<br />Add a link to your other apps from within your application<br />Offer one or two free apps that link back to the market for your paid apps<br />
  12. 12. Tips / Tricks<br />Open the mobile market from within your app<br />Android<br />market://search?q=terry+paton<br />market://details?<br />iOS<br /><br />
  13. 13. User Retention<br />Listen to users and provide timely updates<br />Build game play and applications for continued use<br />Social media integration<br />
  14. 14. Tips / Tricks<br />Allow move to SD for Android<br /><manifest android:installLocation="auto"><br /><br />Don’t take up internal phone storage unless absolutely necessary!<br />
  15. 15. Marketing your apps<br />
  16. 16. Social Media<br />Twitter<br />Facebook<br />Youtube<br />Both Twitter and Youtube are now featured on the Android market with your app<br />
  17. 17. Advertisement<br />Drive users directly to the marketplace<br />Google AdWords<br />AdMob<br />As little as $0.03 / click<br />Thanks to Terry Paton and XaviVives for participating in this experiment<br />
  18. 18. Google AdWords<br />
  19. 19. Google AdWords<br />
  20. 20. Tips / Tricks<br />Don’t publish WAP ads when targeting Android or iOS, they don’t abide by device targeting rules and will eat your budget<br />
  21. 21. AdMob<br />
  22. 22. Tips / Tricks<br />Use limiting factors to cut down your cost per day<br />Geo-targeting the US costs $0.05 / click, the UK increases to $0.15 / click<br />
  23. 23. Comparison<br />Google AdWords<br />No minimum daily budget<br />Some device targeting<br />Keyword & display network<br />No OS version targeting<br />$0.07 - $1.00+ / click<br />AdMob<br />$10 minimum daily budget<br />Great device targeting<br />Display network only<br />OS version targeting<br />$0.03 – $0.25 / click<br />Google now owns Admob so hopefully we will see the best of both worlds!<br />
  24. 24. Targeting Demographics<br />Know your users<br />Offer a free app to gather statistics<br />Both AdWords and AdMob support advanced demographic targeting!<br />Target by Age, Gender, and Location<br />Use AppBrain Insights for user data<br />
  25. 25. Terry Paton’s Meteor Storm<br />
  26. 26. Results<br />Apps less than $2.99 are very hard to gain a positive ROI through advertisement<br />We are making $2 - $4 for every $8 to $10 spent<br />Advertising is a great way to boost your application within the market<br />Combined with other techniques listed should lead to better results<br />
  27. 27. Special Thanks<br />Terry Paton @terrypaton1 <br />XaviVives @xavivives<br />Paul Trani @paultrani<br />Mobile Twin Cities @mobiletc<br />Recursive Awesome @RecursiveAwesum<br />FITC @fitc<br />
  28. 28. Questions?<br />
  29. 29. Feedback<br /><br />
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