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Building Apps for the BlackBerry PlayBook

Building Apps for the BlackBerry PlayBook



In this presentation we'll size up the PlayBook to the competition and talk about how to start building applications today using WebWorks or Adobe AIR.

In this presentation we'll size up the PlayBook to the competition and talk about how to start building applications today using WebWorks or Adobe AIR.



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    Building Apps for the BlackBerry PlayBook Building Apps for the BlackBerry PlayBook Presentation Transcript

    • Building Apps for the BlackBerry PlayBook
      By Chris Black
    • Comic Relief
      Everyone has different device preferences, there is no single device that’s right for all users
    • Share of Worldwide 2010 Q4 Smartphone Sales
    • Background
      I am a self employed…
      ActionScript developer
      Mobile applications developer
      Google AdWordsconsultant
      My devices…
      iPod Touch
    • Introducing the Playbook
    • BlackBerry
      300,000+ registered developers
      35 million+ app world users
      2 million downloaded every day
      33 million+ global BBM subscribers
    • Free BlackBerry PlayBook Offer
      Click the image for official rules and details. Submission deadline is March 31, 2011!
    • PlayBook Specs
      1 GHz dual core
      1 GB RAM
      HD Video
      5.1” x 7.6” x 0.4”
      POSIX OS, SMP, Open GL, WebKit, Adobe Flash and Adobe Mobile AIR
    • Video Demo
    • Cool Features
      Use the black border to control device options
      Swipe left and right to switch apps
      Swipe up to get the menu
      Swipe down for app options menu
      Great multi-tasking
      Organization of applications
      Full web browsing
      Tethering with a BlackBerry phone
    • Sizing up the competition
    • Best Web Experience
      PlayBook& Xoom
      Both of these devices render JavaScript content faster and smoother than the iPad
      These devices support Flash 10.2
    • Cost of Entry
      BlackBerry PlayBook
      Free, use any computer
      Google Android
      $25 one time fee, use any computer
      Apple iOS
      $99 / year + $999 MacBook
    • Ease of Entry
      Google wins hands down
      Less than one hour
      BlackBerry requires a bit more work
      4 to 6 hours
      Apple… I’m done pulling out my hair
      24 hours and counting
      *Time to register, sign and upload application to the market
    • Miscellaneous
      Most attractive: iPad
      Best monetization: PlayBook
      Best map application: Xoom
      Most apps: iPad
      Feels most like a tablet: PlayBook
    • Building Applications
    • Options
      WebWorks (link)
      Use HTML5, CSS and JavaScript to build native apps
      Adobe AIR (link)
      Compile to the BlackBerry PlayBook and Android 2.2+ devices in a single click
    • Adobe AIR
      Use Adobe AIR to cross deploy apps
    • Building Your App
      DON’T just build a PlayBook app
      All screen sizes
      All input devices
      Variety of processors and RAM
      Variety of operating systems
      DO layer device specific features
    • Flash Builder Demo
      Use Flash Builder Burrito to cross compile applications for Android and the PlayBook
      More information and sample code can be found here:
    • Virtual Machine Demo
      Use VMware to test on the PlayBook locally
    • Code Signing Demo
      Requires command line tool right now
    • Device API
      Change what your app does based on battery status events
      Use device id for tracking purposes and identifying the user
    • Marketing your apps
    • Know Your Market
      Over saturated markets are harder to sell on, the AppWorld is less saturated right now
      This simple game built by Ebsceron the BlackBerry market has tons of reviews / downloads!
    • Payment Models
      Free / Paid
      Try & Buy
      Licensing options available
      Vender portal demo
    • App Statistics
      Track unique users with device key
      Advanced BlackBerry analytics will be available soon
    • Conclusion
      There are over 50 million BlackBerry users who will be considering a tablet over the next two years.
      The AppWorld is the least saturated market to date so start building your application today!
    • Questions?