Be the first to like this
In this session, we will review the ins and outs of data mining, including best practices for reviewing both internal and external sources. The goal is to provide a comprehensive overview of the information that fundraisers have residing in their constituent database systems while also reviewing external sources that can help in uncovering prospects as well. The session will continue with a skill lab that covers how the information should then be disseminated and managed for both major and annual giving. Lastly, we will cover key metrics that can help direct development staff to areas of success and those needing improvement.