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Who's Telling Your Nonprofit Story?
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Who's Telling Your Nonprofit Story?

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bbcon 2013

bbcon 2013

Published in: Entertainment & Humor

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  • 1. Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time PRESENTED BY MARC A. PITMAN FUNDRAISINGCOACH.COM Twitter: @marcapitman Hashtag: #bbcon
  • 2. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/ 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 1995 1998 2000 2005 2008
  • 3. Who am I?  Author of Ask Without Fear! and Who’s Telling Your Story?  Creator of Fundraising Kick www.FundraisingKick.com  Extensive experience in marketing and fundraising in education, healthcare, arts, and professional associations  Train nonprofit leaders around the world & regularly sought out by media outlets
  • 4. Goals 1. To overwhelm you with useful information 2. To give you 2 very practical exercises to get you started on your stories
  • 5.  Campfire picture with people talking
  • 6. Even cavemaen told stories! 1. “The one that got away”
  • 7.  Huge DNA picture strand
  • 8. “Story Proof: The Science Behind the Startling Power of Story” by Kendall Haven
  • 9. This isn’t your father’s media It used to be that 3 ads reached 85% of viewers. Not anymore!
  • 10. LOTS of distraction & fragmentation Now there are literally HUNDREDS of TV options! Alone!
  • 11. You need to breakthrough!  So how do you break through?  STORIES!
  • 12.  A trip to the grocery store
  • 13. Set structure of storytelling 2300 years ago
  • 14. Set structure of storytelling 2300 years ago –Beginning, Middle, End
  • 15. Set structure of storytelling 2300 years ago –Beginning, Middle, End –Has a hero
  • 16.  Has to be a person The hero has to be a person
  • 17. Set structure of storytelling 2300 years ago –Beginning, Middle, End –Has a hero –Needs CONFLICT (hero+obstacle=conflict)
  • 18. Good Night Moon vs. Disney vs. Mission Impossible No conflict
  • 19. Some conflict Good Night Moon vs. Disney vs. Mission Impossible
  • 20. Good Night Moon vs. Disney vs. Mission Impossible Lots of conflict!
  • 21. Set structure of storytelling 2300 years ago –Beginning, Middle, End –Has a hero –Needs CONFLICT (hero+obstacle=conflict) –The storyteller works to help the listener be immersed in the story
  • 22. Storytelling for Dummies Act 1: Get hero up a tree
  • 23. Storytelling for Dummies Act 1: Get hero up a tree Act 2: Throw rocks at him
  • 24. Storytelling for Dummies Act 1: Get hero up a tree Act 2: Throw rocks at him Act 3: Get him down
  • 25. 5 Buckets for Stories  Let’s look at 5 typical buckets of stories  Especially non-disaster relief stories
  • 26. 5 Buckets for Stories 1. Founding Story
  • 27. 5 Buckets for Stories 1. Founding Story 2. Mess Up Stories
  • 28. 5 Buckets for Stories 1. Founding Story 2. Mess Up Stories 3. Suffering Stories
  • 29. 5 Buckets for Stories 1. Founding Story 2. Mess Up Stories 3. Suffering Stories 4. Phoenix Stories
  • 30. 5 Buckets for Stories 1. Founding Story 2. Mess Up Stories 3. Suffering Stories 4. Phoenix Stories 5. Glorious End Stories
  • 31.  m
  • 32. In control = Out of touch “The more in control we are, the more out of touch we become…” —A.G. Lafley, CEO P&G
  • 33.  New social media tools cropping up all the time! So many ways people can talk about you!
  • 34. How do you give people a script?
  • 35. Picture of Elevator  Or people in an elevator
  • 36. Organizing Stories with The Rule of 3’s
  • 37. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer
  • 38. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes
  • 39. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels
  • 40. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months
  • 41. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer
  • 42. Make it a as clear a picture as possible  Saddleback Sam
  • 43. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes
  • 44. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels
  • 45. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels
  • 46. Horse vet picture
  • 47. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months
  • 48. Repeat. Repeat. Repeat.
  • 49. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months Attributes Channels A 1 B 2 C 3
  • 50. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months Attributes Channels A 1 B 2 C 3 Attributes Channels B 1 C 2 A 3
  • 51. Organizing Stories with The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months Attributes Channels A 1 B 2 C 3 Attributes Channels B 1 C 2 A 3 Attributes Channels C 1 A 2 B 3
  • 52. Storytelling Resources  www.FundraisingCoach.com/storytelling  501 Videos www.MovieMondays2.com  Andy Goodman www.agoodmanonline.com  Cliff Atkinson www.SociableMedia.com  Doug Stevenson www.DougStevenson.com  Kendall Haven www.KendallHaven.com  Fund Coaches www.FundCoaches.com  Send me an email at marc@fundraisingcoach.com to get my free email newsletter & a free copy of my guide to email solicitation.