Volunteer Management Success
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Volunteer Management Success

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bbcon 2013

bbcon 2013

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Volunteer Management Success Volunteer Management Success Presentation Transcript

  • VOLUNTEER MANAGEMENT SUCCESS MEDICAL VOLUNTEER ACTION CENTER
  • INTRODUCTIONS Kelly Roenker Assistant Manager, International Programs Operation Smile 757-321-3236 kroenker@operationsmile.org @OperationSmile Michael Wilson CEO & Founder Small World Labs 512.474.6400 x11 mwilson@smallworldlabs.com @wilsonmichael @SmallWorldLabs
  • OPERATION SMILE MISSION “Operation Smile mobilizes a world of generous hearts to heal children's smiles and transform lives across the globe. ”
  • OPERATION SMILE MISSION
  • OPERATION SMILE MISSION
  • OPERATION SMILE MISSION
  • VOLUNTEER PROGRAMS • Medical Volunteers • Student Youth Programs • Community Volunteers
  • VOLUNTEER PROGRAMS • Medical Volunteers • Student Youth Programs • Community Volunteers
  • MVAC: MEDICAL VOLUNTEER ACTION CENTER
  • MEDICAL VOLUNTEER ACTION CENTER
  • MVAC: VISUAL EMBED WITH WEBSITE
  • REGISTRATION
  • WELCOME WALKTHROUGH Step 1 >>
  • WELCOME WALKTHROUGH Step 1 >>
  • WELCOME WALKTHROUGH Step 1 >>
  • WELCOME WALKTHROUGH Step 1 >> Step 2 >>
  • WELCOME WALKTHROUGH Step 1 >> Step 2 >> Step 3 >> 17
  • SINGLE SIGN ON Single Sign On Luminate Online 18
  • MY VOLUNTEER AREA
  • MY VOLUNTEER AREA
  • MY VOLUNTEER AREA
  • MY CREDENTIALS
  • MYVOLUNTEER AREA
  • MYVOLUNTEER AREA
  • MYVOLUNTEER AREA
  • MYVOLUNTEER AREA
  • MYVOLUNTEER AREA
  • CREDENTIALING: RESOURCES
  • CREDENTIALING: DISCUSSIONS
  • CREDENTIALING: ADMINISTRATION
  • CREDENTIALING: ADMINISTRATION Experience & References Medical Specialty Travel Documents
  • CREDENTIALING: ADMINISTRATION
  • CREDENTIALING: ADMINISTRATION Status of All Credentials Private Profile Information Staff/Admin-Only Private Notes
  • CREDENTIALING: ADMINISTRATION
  • THE VOLUNTEER HAS BEEN CREDENTIALED!
  • PERSONALIZATION Personalization
  • PERSONALIZATION Personalization Luminate Online
  • NOW YOU ARE CREDENTIALED!
  • MEDICAL MISSIONS
  • MEDICAL MISSIONS
  • MEDICAL MISSION GROUPS
  • MEDICAL MISSION GROUPS
  • MEDICAL MISSION GROUPS
  • MEDICAL MISSION GROUPS
  • MEDICAL MISSION GROUPS
  • MEDICAL MISSION GROUPS
  • MEDICAL MISSION GROUPS
  • VOLUNTEER EVALUATIONS
  • RESOURCES
  • DISCUSSION FORUMS
  • GROUPS
  • NEWS & UPDATES
  • VOLUNTEER RESULTS
  • OUR MISSION “Operation Smile mobilizes a world of generous hearts to heal children's smiles and transform lives across the globe. ”
  • CHANGE FOREVER
  • MVAC RESULTS – PAST 12 MONTHS • 4,000+ volunteer medical professionals registered on MVAC • 120+ medical missions • 66,000+ member actions
  • INTEGRATED EXPERIENCE LUMINATE ONLINE & SMALL WORLD LABS
  • 1. SINGLE SIGN ON Single Sign On Luminate Online 58
  • 2. BI-DIRECTIONAL PROFILES DATA SYNC Small World Labs Admin Panel
  • 2. BI-DIRECTIONAL PROFILES DATA SYNC Small World Labs Admin Panel
  • 2. BI-DIRECTIONAL PROFILES DATA SYNC Small World Labs Admin Panel
  • 2. BI-DIRECTIONAL PROFILES DATA SYNC Luminate Online Small World Labs Admin Panel
  • HOW DOES THIS HELP? Better Results Fresh Constituent Data More Constituent Data • • • • • • • Fundraising Advocacy Marketing Email Direct Mail Outreach Mission
  • 3. INTEGRATED COMMUNITY ACTIONS Community Activity Stream >175 Community Actions 64
  • 3. INTEGRATED COMMUNITY ACTIONS Community Activity Stream >175 Community Actions 65
  • 3. INTEGRATED COMMUNITY ACTIONS Community Activity Stream Constituent Interactions Luminate Online >175 Community Actions Data Stream 66
  • HOW DOES THIS HELP? Better Results Better Insights More Constituent Data • • • • • • • Fundraising Advocacy Marketing Email Direct Mail Outreach Mission
  • 4. INTEGRATED PERSONALIZATION
  • 4. INTEGRATED PERSONALIZATION
  • 4. INTEGRATED PERSONALIZATION
  • 4. INTEGRATED PERSONALIZATION
  • HOW DOES THIS HELP? Better Results • Greater Engagement • Recognized Engagement • Improved User Experience
  • 5. AUTO-MEMBERSHIP IN COLLABORATION GROUPS Regions, Countries, Local Affiliates Small World Labs Admin Panel
  • HOW DOES THIS HELP? Better Results • Finding is ½ the Battle • Distributed Support • Valuable Connections
  • SMALL WORLD LABS COMMUNITY
  • PLATFORM: SOCIAL HUB • Central Hub • On Your Website • Deeper Engagement • Profiles & Member Connections • SEO Impact Social Hub on Website
  • PLATFORM: DISCUSSIONS & KNOWLEDGE SHARING • Social Discussions • 3 rd Party Directory • Cross Content Search • Reviews • Member Blogs
  • PLATFORM: USER CONTRIBUTED CONTENT • Videos • Photos • Files
  • PLATFORM: COLLABORATION & ORGANIZING • Collaboration Groups • Group Management & Messages • Document Collaboration • Group Event Organizing
  • PLATFORM: BUSINESS OPERATIONS • Applications • Approvals • Automated Workflow Send Message Add to Collaboration Group Notify Program Leader Via Email Add Program Leader As Contact Change Luminate Group Add Badge
  • PLATFORM: ON THE GO ACCESS • Mobile Optimization • Automated Alerts & Notifications • Foreign Language • Multi-Language
  • TYPES OF COMMUNITIES Volunteer Community Donor Community Event Community Mission Support Member Community Embedded/Micro-Site
  • UP THE ENGAGEMENT PYRAMID Leading Owning Contributing Endorsing Following Observing
  • AMERICAN HEART ASSOCIATION Needs • Increase annual retention rate of mid to top level donors (over $5K) Solution: Cor Vitae Donor Portal • Concierge level online community to get top donors whatever they need • Provide interactive access to information about how AHA is using your funds to make a difference Results • 49% increase in top-donor retention rate 84
  • AMERICAN HEART ASSOCIATION Needs • Increase the value of paid AHA membership, attract new members, retain existing members Solution: Professional Online Network • Online community for cardiologists, research scientists, EMTs, nurses and others • Collaboration groups for existing scientific councils & committees • Interactive knowledge sharing options Results • 70% increase in membership upgrades • 50% increase in attendance at paid events • 10% increase in paid member retention 85
  • CARINGBRIDGE Needs • Train and empower top Advocates to spread the word about CaringBridge Solution: The Amplifier Hub • Education and collaboration community • Create video training tutorials personalized to participant’s level and completion • Track volunteer actions & hours • Encourage movement up engagement ladder through badge system Results • 228% increase in monthly volunteer hours • 115% social sharing rate 86
  • AMERICAN CANCER SOCIETY Needs • Shrink performance gap between top and lagging events, increasing donations Solution: Relay Nation • Facilitate collaboration and sharing of best practices and ideas between event leaders • Provide event participants with greater engagement options • Increase retention rate of event leaders and participants Results • Launched Spring 2013 • 30,000+ member interactions per month 87
  • QUESTIONS Kelly Roenker Assistant Manager, International Programs Operation Smile 757-321-3236 kroenker@operationsmile.org @OperationSmile Michael Wilson CEO & Founder Small World Labs 512.474.6400 x11 mwilson@smallworldlabs.com @wilsonmichael @SmallWorldLabs