Volunteer Management Success

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bbcon 2013

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Volunteer Management Success

  1. 1. VOLUNTEER MANAGEMENT SUCCESS MEDICAL VOLUNTEER ACTION CENTER
  2. 2. INTRODUCTIONS Kelly Roenker Assistant Manager, International Programs Operation Smile 757-321-3236 kroenker@operationsmile.org @OperationSmile Michael Wilson CEO & Founder Small World Labs 512.474.6400 x11 mwilson@smallworldlabs.com @wilsonmichael @SmallWorldLabs
  3. 3. OPERATION SMILE MISSION “Operation Smile mobilizes a world of generous hearts to heal children's smiles and transform lives across the globe. ”
  4. 4. OPERATION SMILE MISSION
  5. 5. OPERATION SMILE MISSION
  6. 6. OPERATION SMILE MISSION
  7. 7. VOLUNTEER PROGRAMS • Medical Volunteers • Student Youth Programs • Community Volunteers
  8. 8. VOLUNTEER PROGRAMS • Medical Volunteers • Student Youth Programs • Community Volunteers
  9. 9. MVAC: MEDICAL VOLUNTEER ACTION CENTER
  10. 10. MEDICAL VOLUNTEER ACTION CENTER
  11. 11. MVAC: VISUAL EMBED WITH WEBSITE
  12. 12. REGISTRATION
  13. 13. WELCOME WALKTHROUGH Step 1 >>
  14. 14. WELCOME WALKTHROUGH Step 1 >>
  15. 15. WELCOME WALKTHROUGH Step 1 >>
  16. 16. WELCOME WALKTHROUGH Step 1 >> Step 2 >>
  17. 17. WELCOME WALKTHROUGH Step 1 >> Step 2 >> Step 3 >> 17
  18. 18. SINGLE SIGN ON Single Sign On Luminate Online 18
  19. 19. MY VOLUNTEER AREA
  20. 20. MY VOLUNTEER AREA
  21. 21. MY VOLUNTEER AREA
  22. 22. MY CREDENTIALS
  23. 23. MYVOLUNTEER AREA
  24. 24. MYVOLUNTEER AREA
  25. 25. MYVOLUNTEER AREA
  26. 26. MYVOLUNTEER AREA
  27. 27. MYVOLUNTEER AREA
  28. 28. CREDENTIALING: RESOURCES
  29. 29. CREDENTIALING: DISCUSSIONS
  30. 30. CREDENTIALING: ADMINISTRATION
  31. 31. CREDENTIALING: ADMINISTRATION Experience & References Medical Specialty Travel Documents
  32. 32. CREDENTIALING: ADMINISTRATION
  33. 33. CREDENTIALING: ADMINISTRATION Status of All Credentials Private Profile Information Staff/Admin-Only Private Notes
  34. 34. CREDENTIALING: ADMINISTRATION
  35. 35. THE VOLUNTEER HAS BEEN CREDENTIALED!
  36. 36. PERSONALIZATION Personalization
  37. 37. PERSONALIZATION Personalization Luminate Online
  38. 38. NOW YOU ARE CREDENTIALED!
  39. 39. MEDICAL MISSIONS
  40. 40. MEDICAL MISSIONS
  41. 41. MEDICAL MISSION GROUPS
  42. 42. MEDICAL MISSION GROUPS
  43. 43. MEDICAL MISSION GROUPS
  44. 44. MEDICAL MISSION GROUPS
  45. 45. MEDICAL MISSION GROUPS
  46. 46. MEDICAL MISSION GROUPS
  47. 47. MEDICAL MISSION GROUPS
  48. 48. VOLUNTEER EVALUATIONS
  49. 49. RESOURCES
  50. 50. DISCUSSION FORUMS
  51. 51. GROUPS
  52. 52. NEWS & UPDATES
  53. 53. VOLUNTEER RESULTS
  54. 54. OUR MISSION “Operation Smile mobilizes a world of generous hearts to heal children's smiles and transform lives across the globe. ”
  55. 55. CHANGE FOREVER
  56. 56. MVAC RESULTS – PAST 12 MONTHS • 4,000+ volunteer medical professionals registered on MVAC • 120+ medical missions • 66,000+ member actions
  57. 57. INTEGRATED EXPERIENCE LUMINATE ONLINE & SMALL WORLD LABS
  58. 58. 1. SINGLE SIGN ON Single Sign On Luminate Online 58
  59. 59. 2. BI-DIRECTIONAL PROFILES DATA SYNC Small World Labs Admin Panel
  60. 60. 2. BI-DIRECTIONAL PROFILES DATA SYNC Small World Labs Admin Panel
  61. 61. 2. BI-DIRECTIONAL PROFILES DATA SYNC Small World Labs Admin Panel
  62. 62. 2. BI-DIRECTIONAL PROFILES DATA SYNC Luminate Online Small World Labs Admin Panel
  63. 63. HOW DOES THIS HELP? Better Results Fresh Constituent Data More Constituent Data • • • • • • • Fundraising Advocacy Marketing Email Direct Mail Outreach Mission
  64. 64. 3. INTEGRATED COMMUNITY ACTIONS Community Activity Stream >175 Community Actions 64
  65. 65. 3. INTEGRATED COMMUNITY ACTIONS Community Activity Stream >175 Community Actions 65
  66. 66. 3. INTEGRATED COMMUNITY ACTIONS Community Activity Stream Constituent Interactions Luminate Online >175 Community Actions Data Stream 66
  67. 67. HOW DOES THIS HELP? Better Results Better Insights More Constituent Data • • • • • • • Fundraising Advocacy Marketing Email Direct Mail Outreach Mission
  68. 68. 4. INTEGRATED PERSONALIZATION
  69. 69. 4. INTEGRATED PERSONALIZATION
  70. 70. 4. INTEGRATED PERSONALIZATION
  71. 71. 4. INTEGRATED PERSONALIZATION
  72. 72. HOW DOES THIS HELP? Better Results • Greater Engagement • Recognized Engagement • Improved User Experience
  73. 73. 5. AUTO-MEMBERSHIP IN COLLABORATION GROUPS Regions, Countries, Local Affiliates Small World Labs Admin Panel
  74. 74. HOW DOES THIS HELP? Better Results • Finding is ½ the Battle • Distributed Support • Valuable Connections
  75. 75. SMALL WORLD LABS COMMUNITY
  76. 76. PLATFORM: SOCIAL HUB • Central Hub • On Your Website • Deeper Engagement • Profiles & Member Connections • SEO Impact Social Hub on Website
  77. 77. PLATFORM: DISCUSSIONS & KNOWLEDGE SHARING • Social Discussions • 3 rd Party Directory • Cross Content Search • Reviews • Member Blogs
  78. 78. PLATFORM: USER CONTRIBUTED CONTENT • Videos • Photos • Files
  79. 79. PLATFORM: COLLABORATION & ORGANIZING • Collaboration Groups • Group Management & Messages • Document Collaboration • Group Event Organizing
  80. 80. PLATFORM: BUSINESS OPERATIONS • Applications • Approvals • Automated Workflow Send Message Add to Collaboration Group Notify Program Leader Via Email Add Program Leader As Contact Change Luminate Group Add Badge
  81. 81. PLATFORM: ON THE GO ACCESS • Mobile Optimization • Automated Alerts & Notifications • Foreign Language • Multi-Language
  82. 82. TYPES OF COMMUNITIES Volunteer Community Donor Community Event Community Mission Support Member Community Embedded/Micro-Site
  83. 83. UP THE ENGAGEMENT PYRAMID Leading Owning Contributing Endorsing Following Observing
  84. 84. AMERICAN HEART ASSOCIATION Needs • Increase annual retention rate of mid to top level donors (over $5K) Solution: Cor Vitae Donor Portal • Concierge level online community to get top donors whatever they need • Provide interactive access to information about how AHA is using your funds to make a difference Results • 49% increase in top-donor retention rate 84
  85. 85. AMERICAN HEART ASSOCIATION Needs • Increase the value of paid AHA membership, attract new members, retain existing members Solution: Professional Online Network • Online community for cardiologists, research scientists, EMTs, nurses and others • Collaboration groups for existing scientific councils & committees • Interactive knowledge sharing options Results • 70% increase in membership upgrades • 50% increase in attendance at paid events • 10% increase in paid member retention 85
  86. 86. CARINGBRIDGE Needs • Train and empower top Advocates to spread the word about CaringBridge Solution: The Amplifier Hub • Education and collaboration community • Create video training tutorials personalized to participant’s level and completion • Track volunteer actions & hours • Encourage movement up engagement ladder through badge system Results • 228% increase in monthly volunteer hours • 115% social sharing rate 86
  87. 87. AMERICAN CANCER SOCIETY Needs • Shrink performance gap between top and lagging events, increasing donations Solution: Relay Nation • Facilitate collaboration and sharing of best practices and ideas between event leaders • Provide event participants with greater engagement options • Increase retention rate of event leaders and participants Results • Launched Spring 2013 • 30,000+ member interactions per month 87
  88. 88. QUESTIONS Kelly Roenker Assistant Manager, International Programs Operation Smile 757-321-3236 kroenker@operationsmile.org @OperationSmile Michael Wilson CEO & Founder Small World Labs 512.474.6400 x11 mwilson@smallworldlabs.com @wilsonmichael @SmallWorldLabs

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