The Secrets to Fundraising Like the Big Boys:
Tricks of the Trade No Matter the Size of Your Non-Profit
Presented by Joe G...
Joe Garecht
 Founder, The Fundraising Authority
 Author of The Non-Profit Fundraising Formula and How to Raise More
Mone...
What We’ll Cover in this Webinar – 5
Key Strategies
 Building Fundraising Networks

 Focusing on Donor Cultivation
 Int...
#1: Building Fundraising Networks

4
#1: Building Fundraising Networks
A group of people who have committed to
raise money on behalf of an organization.

5
#1: Building Fundraising Networks
Your Non-Profit

Board Member

New Donor, introduced
by Board Member

Key Donor

New Pro...
#1: Building Fundraising Networks
Build your network through
Referrals.

7
#2: Focus on Cultivation

8
#2: Focus on Cultivation

Cultivation is a process.

9
#2: Focus on Cultivation

Cultivation is all about building
relationships.

10
#2: Focus on Cultivation
Most Common Cultivation Tactics:
• Communications
• Events
• Volunteer Opportunities
• Committee ...
#3: Introduce Planned Giving

12
#3: Introduce Planned Giving
“Please remember us in your
will and trusts.”

13
#4: Diversify Your Fundraising Tactics

14
#4: Diversify Your Fundraising Tactics
• Individual Giving
• Annual Giving
• Major Gifts
• Foundations
• Corporate Giving
...
#5: Be Active Online – and
Use the Internet the Right Way!

16
#5: Be Active Online – and
Use the Internet the Right Way!
Online fundraising should compliment your
other development act...
#5: Be Active Online – and
Use the Internet the Right Way!
The most important thing you can do online:
Build an E-Mail Lis...
#5: Be Active Online – and
Use the Internet the Right Way!
Donate Now.

19
Joe Garecht
joe@thefundraisingauthority.com
215.839.9085
@fundraisingauth

For more information, resources,
and conversati...
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5 Tactics Small Nonprofits Can use to Supercharge their Fundraising

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Just because you work in a small development shop, or are even a one-person show, doesn’t mean you can’t employ the same tricks of the trade for fundraising used by larger nonprofits with more time, staff, or money. In this presentation Joe Garecht, The Fundraising Authority, shares 5 tactics small non-profits can borrow from larger charities to supercharge their fundraising efforts!

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5 Tactics Small Nonprofits Can use to Supercharge their Fundraising

  1. 1. The Secrets to Fundraising Like the Big Boys: Tricks of the Trade No Matter the Size of Your Non-Profit Presented by Joe Garecht
  2. 2. Joe Garecht  Founder, The Fundraising Authority  Author of The Non-Profit Fundraising Formula and How to Raise More Money for Any Non-Profit  Have raised over $30 million during my fundraising career
  3. 3. What We’ll Cover in this Webinar – 5 Key Strategies  Building Fundraising Networks  Focusing on Donor Cultivation  Introducing Planned Giving  Diversifying Tactics  Being Active Online – The Right Way! 3
  4. 4. #1: Building Fundraising Networks 4
  5. 5. #1: Building Fundraising Networks A group of people who have committed to raise money on behalf of an organization. 5
  6. 6. #1: Building Fundraising Networks Your Non-Profit Board Member New Donor, introduced by Board Member Key Donor New Prospect, introduced by Board Member New Prospect, introduced by New Donor New Board Prospect, introduced by Key Donor New Event Prospect, introduced by Key Donor 6
  7. 7. #1: Building Fundraising Networks Build your network through Referrals. 7
  8. 8. #2: Focus on Cultivation 8
  9. 9. #2: Focus on Cultivation Cultivation is a process. 9
  10. 10. #2: Focus on Cultivation Cultivation is all about building relationships. 10
  11. 11. #2: Focus on Cultivation Most Common Cultivation Tactics: • Communications • Events • Volunteer Opportunities • Committee Membership • Public Relations • Direct Action 11
  12. 12. #3: Introduce Planned Giving 12
  13. 13. #3: Introduce Planned Giving “Please remember us in your will and trusts.” 13
  14. 14. #4: Diversify Your Fundraising Tactics 14
  15. 15. #4: Diversify Your Fundraising Tactics • Individual Giving • Annual Giving • Major Gifts • Foundations • Corporate Giving • Events • Direct Mail • Online Fundraising • Crowd-funding 15
  16. 16. #5: Be Active Online – and Use the Internet the Right Way! 16
  17. 17. #5: Be Active Online – and Use the Internet the Right Way! Online fundraising should compliment your other development activities. 17
  18. 18. #5: Be Active Online – and Use the Internet the Right Way! The most important thing you can do online: Build an E-Mail List! 18
  19. 19. #5: Be Active Online – and Use the Internet the Right Way! Donate Now. 19
  20. 20. Joe Garecht joe@thefundraisingauthority.com 215.839.9085 @fundraisingauth For more information, resources, and conversations, visit: www.TheFundraisingAuthority.com 20

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