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The Raiser’s Edge Night Vision: The Giving Score
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The Raiser’s Edge Night Vision: The Giving Score

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This session will focus on the innovation that Blackbaud has developed with The Giving Score. In this session, you’ll discover the power smart analytics have in taking your fundraising program to ...

This session will focus on the innovation that Blackbaud has developed with The Giving Score. In this session, you’ll discover the power smart analytics have in taking your fundraising program to the next level. We will discuss how the score can help you target and identify your best prospects for annual and major giving, how you can minimize investment on prospects who are not likely to make a gift to you, and how to reduce your cost-per-gift, ultimately helping you raise more money. Additionally, we will discuss WealthPoint™ for The Raiser’s Edge®, an integrated capacity tool based on hard assets and indicators of wealth to help you further qualify donors for major gifts.

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  • Section header
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Recap what was just seen during the FAN portion of the demoThe strategy, and the functional pieces of REi that were shown: targeted communications (mail and email), online giving, recurring giving programs, 1-click reporting and analysis
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Recap slide, tried to tie in WealthPoint for RE
  • Recap slide, tried to tie in WealthPoint for RE

The Raiser’s Edge Night Vision: The Giving Score The Raiser’s Edge Night Vision: The Giving Score Presentation Transcript

  • t
    Blackbaud Innovation: The Giving Score
    Kristin Ludwig, PhD
  • Agenda
    • The Giving Score Defined
    • Identify how it can help you target and identify your potential donors
    • How it is featured in the Raiser’s Edge(i)
    • Review WealthPoint for the Raiser’s Edge(i)
  • The Blackbaud Giving Score:
    Help you raise more money by:
    • Giving you the power to target and identify your best supporters
    • Saves you time and money by knowing who to invest in
    • Improves efficiency with managing your supporters in RE(i)
  • The Blackbaud Giving Score
    • The Giving Score™ is Brought to Life with Built-In Best Practices in RE(i)
    • Easy to read dashboards and preconfigured queries & exports that will seamlessly integrate The Giving Score™ into each user’s role-based experience
    • The Giving Score™ Applies Smart Analytics to your Database
    • Segments your constituents into four unique groups
    • VIP, FAN, LONGSHOT, ACQUAINTANCE
    • Focuses cultivation and solicitation efforts on who is likely and capable to give
  • The Blackbaud Giving Score
    4
    3
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    1
    2
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The Blackbaud Giving Score
    • This approach allows non-profits to focus their efforts on their best prospects and donors.
    • The impact of using the score will allow non-profits to decrease the attention on people that are not likely to give and focus on those that are likely and capable to make a gift.
    4
    3
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    1
    2
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The Blackbaud Giving Score
    • In building the score, Target Analytics looked at hundreds of external demographic and financial characteristics and combined that data with historical giving information from your organization
    • The score is applied to your database at time of conversion to RE(i), enabling a score for each constituent with a valid name and address.
    4
    3
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    1
    2
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: the Acquaintances’
    Who are they:
    • They are the most challenging people to acquire as donors
    They may be new to your organization and not had an opportunity to give or they may have no interest in your mission
    They scored very low due to having no capacity or affinity to make a gift
    Most likely non-donors
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: Acquaintance STRATEGY
    The Goal
    • Reduce Costs and Staff Time
    The Strategy
    • Minimize investment as the majority of these individuals do not have interest or capacity to make a gift
    • Monitor if there is tie to the organization in some other way (i.e. young alumni)
    The Action
    • Do not mail to this group of individuals
    • Use inexpensive tactics like email
    • Monitor those with ties to the organization to tailor your communication plan
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: The long-shots
    Who are they:
    LongShots have high capacity to give but have little to no relationship with your organization
    They may be wealthy people who were manually added to your database or attended a special event
    They need to be sold on your mission
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: Long-shot strategy
    The Goal
    • Qualify potential VIPs
    The Strategy
    • Inspirethem with mission driven stories about your organization’s impact on the community
    The Action
    • Identify and qualify major gift potential and focus investment on long term cultivation.
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: the fans
    Who are they?
    • Fans tend to by loyal donors or may be high scoring non-donors
    They have a high affinity for your organization and are passionate about your mission
    They are likely to give you a gift when asked and have the potential to be upgraded to higher ask amounts
    Strong annual donors and many are potential prospects for planned gifts
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: fan Strategy
    The Goal
    • Retain and Upgrade to larger gifts
    The Strategy
    • Retain their support through personalized appeals and keep them on your list for potential upgrades
    The Action
    • Ask for higher ask amounts over time
    • Focus on upgrade potential and moving to a high end annual donor and future mid-level or major donor
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: The VIP
    Who are they:
    VIPs are proven, loyal donors or may be a newly discovered prospect who has been flying under the radar
    They have high affinity and high capacity to make a gift to your organization and they are waiting to be asked for a gift
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: vip strategy
    The Goal
    • Encourage VIP’s to give a major gift
    The Strategy
    • Cultivate them with high-touch, personal communication
    • Your VIPs are the supporters who should receive your greatest attention
    The Action
    • Understand previous history with your organization
    • Contact immediately!
    • Identify hard assets and other indicators of wealth with WealthPoint for Raiser’s Edge
    • Use face-to-face meetings and solicitations from you or your board members
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • The giving score: vip strategy + Wealth
    The Goal
    • Further qualify VIP’s for major gifts and specific ask amounts
    The Strategy
    • Understanding a prospect or donors full wealth profile will give you a better idea of how to craft your ask amount
    The Action
    Run these VIPs through WealthPoint for RE(i)
    Review profile of wealth and begin using Action Tracks to begin the process of solicitation for a major gift
    FAN
    Acquire & Upgrade
    VIP
    Cultivate & Steward
    LIKELIHOOD TO GIVE
    LongShot
    Qualify & Inspire
    Acquaintance
    Minimize & Monitor
    CAPACITY TO GIVE
  • the Giving Score in the Raiser’s Edge i?
  • the Giving Score in the Raiser’s Edge i?
  • WealthPoint is a detailed screening to uncover actual wealth, career and philanthropic connections on individuals most likely to be major gift prospects
    WealthPoint can identify the following information that is publically available and voluntarily disclosed:
    Real estate values
    Public company insider stock holdings & some private company affiliations
    Federal political donations & some charitable donations
    WealthPoint cannot identify the following information due to privacy laws:
    Debts & Bank Account Holdings
    WealthPoint for RE has strict & relaxed matching to help limit false matches
    WealthPoint for Raiser’s Edge (i)
  • WealthPoint pulls information from twelve of the most respected data sources to find and return the most current, accurate information on your prospects.
    WealthPoint for Raiser’s Edge (i)
  • WealthPoint for RE(i) Prospect Profile
  • WealthPoint for RE(i) Prospect Profile
  • The Blackbaud Giving Score:
    Smart Analytics saves our customers time and money by knowing
    who to invest in
    Gives our customers the power to target and identify their best
    supporters
    Improves our customer’s efficiency at managing their supporter
    database
    raised by focusing on those that have the capacity to give
    Let’s Recap