The Raiser’s Edge Night Vision: The Giving Score

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This session will focus on the innovation that Blackbaud has developed with The Giving Score. In this session, you’ll discover the power smart analytics have in taking your fundraising program to the next level. We will discuss how the score can help you target and identify your best prospects for annual and major giving, how you can minimize investment on prospects who are not likely to make a gift to you, and how to reduce your cost-per-gift, ultimately helping you raise more money. Additionally, we will discuss WealthPoint™ for The Raiser’s Edge®, an integrated capacity tool based on hard assets and indicators of wealth to help you further qualify donors for major gifts.

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  • Section header
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Recap what was just seen during the FAN portion of the demoThe strategy, and the functional pieces of REi that were shown: targeted communications (mail and email), online giving, recurring giving programs, 1-click reporting and analysis
  • Not sure if there should be a teaser, lead in slide to this on what the giving score is?Something like, “what really sets REi apart from the rest?”
  • Recap slide, tried to tie in WealthPoint for RE
  • Recap slide, tried to tie in WealthPoint for RE
  • The Raiser’s Edge Night Vision: The Giving Score

    1. 1. t<br />Blackbaud Innovation: The Giving Score<br />Kristin Ludwig, PhD<br />
    2. 2. Agenda<br /><ul><li>The Giving Score Defined
    3. 3. Identify how it can help you target and identify your potential donors
    4. 4. How it is featured in the Raiser’s Edge(i)
    5. 5. Review WealthPoint for the Raiser’s Edge(i)</li></li></ul><li>The Blackbaud Giving Score: <br />Help you raise more money by:<br /><ul><li>Giving you the power to target and identify your best supporters
    6. 6. Saves you time and money by knowing who to invest in
    7. 7. Improves efficiency with managing your supporters in RE(i)</li></li></ul><li>The Blackbaud Giving Score<br /><ul><li>The Giving Score™ is Brought to Life with Built-In Best Practices in RE(i)
    8. 8. Easy to read dashboards and preconfigured queries & exports that will seamlessly integrate The Giving Score™ into each user’s role-based experience
    9. 9. The Giving Score™ Applies Smart Analytics to your Database
    10. 10. Segments your constituents into four unique groups
    11. 11. VIP, FAN, LONGSHOT, ACQUAINTANCE
    12. 12. Focuses cultivation and solicitation efforts on who is likely and capable to give</li></li></ul><li>The Blackbaud Giving Score<br />4<br />3<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />1<br />2<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    13. 13. The Blackbaud Giving Score<br /><ul><li>This approach allows non-profits to focus their efforts on their best prospects and donors.
    14. 14. The impact of using the score will allow non-profits to decrease the attention on people that are not likely to give and focus on those that are likely and capable to make a gift. </li></ul>4<br />3<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />1<br />2<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    15. 15. The Blackbaud Giving Score<br /><ul><li>In building the score, Target Analytics looked at hundreds of external demographic and financial characteristics and combined that data with historical giving information from your organization
    16. 16. The score is applied to your database at time of conversion to RE(i), enabling a score for each constituent with a valid name and address.</li></ul>4<br />3<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />1<br />2<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    17. 17. The giving score: the Acquaintances’ <br />Who are they:<br /><ul><li>They are the most challenging people to acquire as donors</li></ul>They may be new to your organization and not had an opportunity to give or they may have no interest in your mission<br />They scored very low due to having no capacity or affinity to make a gift<br />Most likely non-donors<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    18. 18. The giving score: Acquaintance STRATEGY<br />The Goal<br /><ul><li>Reduce Costs and Staff Time</li></ul>The Strategy<br /><ul><li>Minimize investment as the majority of these individuals do not have interest or capacity to make a gift
    19. 19. Monitor if there is tie to the organization in some other way (i.e. young alumni) </li></ul>The Action<br /><ul><li>Do not mail to this group of individuals
    20. 20. Use inexpensive tactics like email
    21. 21. Monitor those with ties to the organization to tailor your communication plan</li></ul>FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    22. 22. The giving score: The long-shots<br />Who are they:<br />LongShots have high capacity to give but have little to no relationship with your organization<br />They may be wealthy people who were manually added to your database or attended a special event<br />They need to be sold on your mission<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    23. 23. The giving score: Long-shot strategy<br />The Goal<br /><ul><li>Qualify potential VIPs</li></ul>The Strategy<br /><ul><li>Inspirethem with mission driven stories about your organization’s impact on the community</li></ul>The Action<br /><ul><li>Identify and qualify major gift potential and focus investment on long term cultivation.</li></ul>FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    24. 24. The giving score: the fans <br />Who are they?<br /><ul><li>Fans tend to by loyal donors or may be high scoring non-donors</li></ul>They have a high affinity for your organization and are passionate about your mission <br />They are likely to give you a gift when asked and have the potential to be upgraded to higher ask amounts<br />Strong annual donors and many are potential prospects for planned gifts<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    25. 25. The giving score: fan Strategy<br />The Goal<br /><ul><li>Retain and Upgrade to larger gifts</li></ul>The Strategy<br /><ul><li>Retain their support through personalized appeals and keep them on your list for potential upgrades</li></ul>The Action<br /><ul><li>Ask for higher ask amounts over time
    26. 26. Focus on upgrade potential and moving to a high end annual donor and future mid-level or major donor </li></ul>FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    27. 27. The giving score: The VIP<br />Who are they:<br />VIPs are proven, loyal donors or may be a newly discovered prospect who has been flying under the radar<br />They have high affinity and high capacity to make a gift to your organization and they are waiting to be asked for a gift<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    28. 28. The giving score: vip strategy<br />The Goal<br /><ul><li>Encourage VIP’s to give a major gift</li></ul>The Strategy<br /><ul><li>Cultivate them with high-touch, personal communication
    29. 29. Your VIPs are the supporters who should receive your greatest attention </li></ul>The Action<br /><ul><li>Understand previous history with your organization
    30. 30. Contact immediately!
    31. 31. Identify hard assets and other indicators of wealth with WealthPoint for Raiser’s Edge
    32. 32. Use face-to-face meetings and solicitations from you or your board members</li></ul>FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    33. 33. The giving score: vip strategy + Wealth<br />The Goal<br /><ul><li>Further qualify VIP’s for major gifts and specific ask amounts</li></ul>The Strategy<br /><ul><li>Understanding a prospect or donors full wealth profile will give you a better idea of how to craft your ask amount</li></ul>The Action<br />Run these VIPs through WealthPoint for RE(i) <br />Review profile of wealth and begin using Action Tracks to begin the process of solicitation for a major gift<br />FAN<br />Acquire & Upgrade<br />VIP<br />Cultivate & Steward<br />LIKELIHOOD TO GIVE<br />LongShot<br />Qualify & Inspire<br />Acquaintance<br />Minimize & Monitor<br />CAPACITY TO GIVE<br />
    34. 34. the Giving Score in the Raiser’s Edge i? <br />
    35. 35. the Giving Score in the Raiser’s Edge i? <br />
    36. 36. WealthPoint is a detailed screening to uncover actual wealth, career and philanthropic connections on individuals most likely to be major gift prospects<br />WealthPoint can identify the following information that is publically available and voluntarily disclosed:<br />Real estate values<br />Public company insider stock holdings & some private company affiliations<br />Federal political donations & some charitable donations<br />WealthPoint cannot identify the following information due to privacy laws:<br />Debts & Bank Account Holdings <br />WealthPoint for RE has strict & relaxed matching to help limit false matches<br />WealthPoint for Raiser’s Edge (i)<br />
    37. 37. WealthPoint pulls information from twelve of the most respected data sources to find and return the most current, accurate information on your prospects. <br />WealthPoint for Raiser’s Edge (i)<br />
    38. 38. WealthPoint for RE(i) Prospect Profile<br />
    39. 39. WealthPoint for RE(i) Prospect Profile<br />
    40. 40. The Blackbaud Giving Score:<br />Smart Analytics saves our customers time and money by knowing<br />who to invest in<br />Gives our customers the power to target and identify their best<br />supporters<br />Improves our customer’s efficiency at managing their supporter<br />database<br />raised by focusing on those that have the capacity to give<br />Let’s Recap<br />

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