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The Future of Online Giving - Are You Awake?
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The Future of Online Giving - Are You Awake?

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Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media ...

Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.

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  • The future of NPOS is a messy blend of technology innovation and social adaptation. What is most important is that the NPOS of the future are able to take advantage of the 5 major changes we have identifed that are going to fundementally change the way that NPOS do business.\n
  • To attract and retain the attention of the next generation of NPOS will have to incorporate game theory into their special events and leverage new technology to raise funds awareness and deliver advocacy efforts through game play.\n
  • In the Future NPOS will need to be technology savvy enough to take advantgage of every advent to make the donation procecc easier for the donors. NPOS will need to leverage near field coomunication, to mobile social, to alternative currecnyc. \n
  • The NPO of the future has to be prepared to empower individuals to raise funds and awareness the way that t hey want to. In the future NPOs will raise less money from more people and it will come from people raisng money their own way.\n
  • Corporate partnerships will continue to grow and expand because NPOs will need the additional exposre in order to get the base and the best way to accomplish this is via corporate social programs\n
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The Future of Online Giving - Are You Awake? The Future of Online Giving - Are You Awake? Presentation Transcript

  • the overall market• $15B was donated online to charity in 2009.• this figure is growing 30-40% annually• projected: $35 Billion market by 2015
  • the state of the union 2009• Online giving grew 14 percent despite a difficult economy. Overall, 69% of organizationsraised more in 2009 than 2008, while 31% saw declines in their online fundraising.• An increase in gifts drove fundraising gains. Of those that grew fundraising in 2009, 92% sawan increase in the number of gifts in 2009 compared with just 43% percent of organizationsseeing an increase in their average gift amount.• Donors were still giving, but giving smaller amounts. 61% of all organizations saw theiraverage gift drop in 2009.• Regardless of mission, online fundraising continued to grow. The only exception wasDisaster & International Relief organizations, for which 2008 was a year with more significantdisasters than 2009.• Small organizations grew fastest. Organizations with fewer than 10,000 email addresses onfile, grew online revenue by 26%, and gifts by 32%.• Email files continued to grow strongly. The total avg email file grew 27% in 2009 to 39,100constituents.
  • HOW DOES EOY LOOK?
  • UP UP AND AWAY
  • DO RECURRING GIFTS HAPPEN ONLINE?
  • Quis custodietipsos custodes?
  • HOW DOES SOCIAL FIT IN?
  • TIME TO WAKE UP
  • meet “Jim X” & “Jen Y” heavy users of social media & text-based tech highly motivated to give Jim Jen no established, habitualAverage Gen Y gives $341 annually means for donatingAverage Gen X gives $796 annually rely on peer 2 peer(Compare with boomers:  $901 and matures$1066) recommendations
  • the problem• The old ways of donating to charity aren’t optimized for Jim and Jen• Nonprofits need help reaching this growing community• “Slacktivists” are passionate but their passion isn’t matched by donations
  • DONATION FORMS: THE GOOD THE BAD AND THE UGLY
  • DONATION FORMS: THE GOOD THE BAD AND THE UGLY
  • DONATION FORMS: THE GOOD THE BAD AND THE UGLY
  • DONATION FORMS: THE GOOD THE BAD AND THE UGLY
  • DONATION FORMS: THE GOOD THE BAD AND THE UGLY
  • DONATION FORMS: THE GOOD THE BAD AND THE UGLY
  • MOVING BEYONDDONATION FORMS
  • CAUSES PROJECTS
  • who else?• mGive (mobile giving)• Crowdrise, RT2Give• Jumo• Payment Processors
  • MOBILE PHONE GIVING
  • social + people + fundraising
  • Geo Location - Does X mark the Spot?* Have a sponsor donate $1 every time someone checks into their venue and shows it tothe manager/cashier/etc.* If you’re coordinating an event, give attendees an opportunity to earn a swarm badge for being there with more than 50 people, or a super swarm badge for being there with more than 250 people. These badges are often hard to acquire and are considered a bonus.* Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in.* Don’t expect Foursquare to make a special badge for your nonprofit. Stick with check-ins, mayor ships, and connections to offline opportunities.
  • SELECT A QUEST1. You work for an organization that provides assistance to parents who have been laid offin the current recession. They are building a new building to hold more classes. Howwould you use Social Media to fundraise in a capitol campaign?2. Your organization provides kids the opportunity to learn to play music after school asan alternative to gangs. Design a social media campaign that reaches out to this audiencewith the express purpose of making them aware of your program.3. You have been tasked with raising $3,000 so that your organization can purchase anew computer system. Create a campaign that does this through social media from anaudience of adults.4. You work for an organization that helps young women in rural India get an education byproviding scholarships. Design a fundraising campaign that raises $2,000 from collegestudents to fund one young womans education.5. A blogger has written a nasty article about your organizations executive director. Thestory begins to spread throughout social media. What do you do?6. Your nonprofit organization is hosting a 5K run. Design a social media effort that getsthe word out and produces a record number of registrations for the event.
  • Social Gaming and Rewards Social Games And RewardsWhatever Denis
  • Donating With Easehttp://www.flickr.com/photos/hyfen/4430994184/
  • The Rise of the Individual FundraiserLook at me – I have a mustache!
  • Socially Conscious Partnerships http://www.flickr.com/photos/gtarded/2883383841/
  • Adaptive to NewDonor Attitudes
  • Q&A David J. NeffAuthor and Digital Strategy Consultant for Hire @daveiam 512-789-5672 david@thefutureofnonprofits.com thefutureofnonprofits.com 501derful.org