Social Media Police: Nonprofit Edition
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Social Media Police: Nonprofit Edition

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bbcon 2013

bbcon 2013

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    Social Media Police: Nonprofit Edition Social Media Police: Nonprofit Edition Presentation Transcript

    • 9/28/2013 #bbcon 1 Social Media Police: Nonprofit Edition #BBCONPOPO MADDIE GRANT @MADDIEGRANT ALLYSON KAPIN @RADCAMPAIGN MELANIE MATHOS @MELMATHO
    • 9/28/2013 #bbcon 2 TWEET, TWEET! #BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000) #BBCONPOPO (Follow conversation from this session – and because silly hashtags are fun!)
    • 9/28/2013 #bbcon 3 MADDIE GRANT @MADDIEGRANT Author of Humanize Digital strategist, ICF International Lead Editor Socialfish.org ALLYSON KAPIN @RADCAMPAIGN Author of Social Change Anytime, Anywhere Founder of Rad Campaign and Women Who Tech Blogger-in-chief Frogloop MELANIE MATHOS @MELMATHO Author of 101 Social Media Tactics for Nonprofits Sr. Public Relations Manager, Blackbaud I like to read their blogs. (And npENGAGE!)
    • 9/28/2013 #bbcon 4
    • 9/28/2013 #bbcon 5 Disclaimer: We’re not trying to pick on anyone!
    • 9/28/2013 #bbcon 6 LOOK WHO’S TRENDING
    • 9/28/2013 #bbcon 7 Human Rights Campaign Stand for Marriage
    • 9/28/2013 #bbcon 8 Human Rights Campaign Stand for Marriage Best Use of Social Media
    • 9/28/2013 #bbcon 9 Giving Days Save the date: May 6, 2014
    • 9/28/2013 #bbcon 10 Save Big Bird
    • 9/28/2013 #bbcon 11 Best Use of Social Media Save Big Bird
    • 9/28/2013 #bbcon 12 BEST USE OF SOCIAL MEDIA WRITE-IN _______________________
    • 9/28/2013 #bbcon 13 HOT TICKET
    • 9/28/2013 #bbcon 14 NRA GOES SILENT
    • 9/28/2013 #bbcon 15 Worst Use of Social Media NRA GOES SILENT
    • 9/28/2013 #bbcon 16 TACTFUL VS. TACKY – 9/11
    • 9/28/2013 #bbcon 17 TACTFUL VS. TACKY – 9/11 Worst Use of Social Media
    • 9/28/2013 #bbcon 18 ON THE JOB
    • 9/28/2013 #bbcon 19 WORST USE OF SOCIAL MEDIA WRITE-IN _______________________
    • 9/28/2013 #bbcon 20 GOTTA HAVE IT! MAKE IT STOP!
    • 9/28/2013 #bbcon 21 GOTTA HAVE IT! NEWSJACKING: SUPERBOWL POWER OUTAGE
    • 9/28/2013 #bbcon 22 GOTTA HAVE IT! CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
    • 9/28/2013 #bbcon 23 GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
    • 9/28/2013 #bbcon 24 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS
    • 9/28/2013 #bbcon 25 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS Best Use of Social Media
    • 9/28/2013 #bbcon 26 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
    • 9/28/2013 #bbcon 27 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
    • 9/28/2013 #bbcon 28 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
    • 9/28/2013 #bbcon 29 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
    • 9/28/2013 #bbcon 30 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
    • 9/28/2013 #bbcon 31 GOTTA HAVE IT! JUST PIN IT
    • 9/28/2013 #bbcon 32 GOTTA HAVE IT! CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
    • 9/28/2013 #bbcon 33 GOTTA HAVE IT! MEMES ON A MISSION
    • 9/28/2013 #bbcon 34 GOTTA HAVE IT! SELFIES
    • 9/28/2013 #bbcon 35 GOTTA HAVE IT! SELFIES
    • 9/28/2013 #bbcon 36 GOTTA HAVE IT! SELFIES FOR GOOD
    • 9/28/2013 #bbcon 37 GOTTA HAVE IT! SELFIES FOR GOOD
    • 9/28/2013 #bbcon 38 MAKE IT STOP! BROADCASTING
    • 9/28/2013 #bbcon 39 MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG REACTED
    • 9/28/2013 #bbcon 40 MAKE IT STOP! QR CODE ABUSE
    • 9/28/2013 #bbcon 41 MAKE IT STOP! QR CODE ABUSE
    • 9/28/2013 #bbcon 42 MAKE IT STOP! SHALLOW ENGAGEMENT
    • 9/28/2013 #bbcon 43 MAKE IT STOP! LIKE EXTORTION • Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice. • Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice. • Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
    • 9/28/2013 #bbcon 44 Best Use of Social Media 1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE 2. SAVE BIG BIRD 3. CHARITY: WATER INSTAGRAM VIDEO 4. WRITE-IN
    • 9/28/2013 #bbcon 45 1. NRA GOES SILENT 2. 9/11 ATT PRODUCT PLACEMENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-IN Worst Use of Social Media
    • 9/28/2013 #bbcon 46 TEACHING MOMENTS 1. Listen, don’t broadcast 2. Be prepared to take advantage of news moments (or to adjust your messaging in light of news moments) 3. Respond quickly (to both positive and negative) 4. Create a movement 5. Have fun! 6. Measure, measure, measure 7. Have a social media staff handbook 8. Have a plan in place to manage an online crisis so it doesn’t bubble up and implode 9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc. 10. Learn from failures
    • 9/28/2013 #bbcon 47 THANK YOU! LET’S TALK MORE TONIGHT! WHAT? BBCON 2013 TWEETUP WHEN? Tonight! From 8:30pm - 10:00pm WHERE? Orchard Terrace (Outdoor Event) Gaylord National Resort and Convention Center