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GENERATIONAL GIVING, THE
CHARITABLE HABITS OF
GENERATION BABY BOOMERS AND
MATURES
WHO AM I?
Mike Johnston
Founder, HJC,
Integrated Fundraising Consultants
Aerobics Instructor, Hockey Dad
At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 1 WINNER to receiv...
“THE MORE ONE
KNOWS, THE MORE ONE
CAN CONTROL EVENTS.”
SIR FRANCIS BACON
• DONOR FILES AND ACQUISITION LIST
SOURCES ARE SHRINKING – A MORE
COMPETITIVE ENVIRONMENT
Current Fundraising Reality
Agin...
AND THIS REALITY
FALLS HEAVIEST ON BOOMERS AND
MATURES
Current Fundraising Reality
WWBA?
What are the preferred giving channels of
each generation?
What are the preferred communications and
engagement channels?
...
Integration matters most with Boomers and
Matures because they inhabit more of the
pyramid than anyone else…
• The cultivation survey:
– Sent to 57,400 donors
– 3 key segments: Monthly, Active &
Lapsed
– 5,530 responses (response r...
% Giving
Totalannualgiving
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
40% 50% 60% 70% 80% 90% 100%
59% Give...
DRAW YOUR BUBBLES –
HOW BIG IS YOUR
BOOMER AND MATURE
BUBBLES?
CAUSES – TOP TIER
GEN Y GEN X BOOMERS MATURES
PRIORITY CAUSE
19% 29% 36% 37%
22% 36% 38% 46%
20% 24% 19% 23%
29% 28% 22% 2...
DO DIFFERENT
GENERATIONS PREFER
DIFFERENT WAYS TO
SUPPORT YOUR
NONPROFIT?
A GRADE TWO QUIZ
Gen X
Online Giving
Mature
Retail Giving
Gen Y
Street Fundraising
Boomer
Email Solicitation
Channel Preferences
GEN Y GEN X BOOMERS MATURES
52% 51% 53% 44%
39% 42% 41% 36%
47% 40% 42% 27%
22% 39% 39% 38%
17% 24% 42% 42%
10% 22% 40% 52...
ALL OF THIS MEANS IS THAT
BOOMERS AND MATURES ARE…
“Honey, spend the money
wherever you need to. I trust
you.”
HYPER-CHOICE
IS THIS THE DEATH OF
UNRESTRICTED GIVING –
FROM BOOMERS AND
MATURES?
22
24%
22%
49%
26%
18%
53%
23% 25%
46%
10%
40%
43%
Directed donation Unrestricted
donation
Either is fine
Directed Giving ...
TRANSACTIONAL: DIRECT MAIL
26
66%
53%
17%
10%
64%
58%
24%
22%
61%
61%
26%
40%
56%
64%
35%
52%
Mail from a charity
is very ...
TRANSACTIONAL: MONTHLY GIVING
13%
87%
16%
84%
21%
79%
15%
85%
ently in a monthly giving programNot giving monthly
Monthly ...
• Boomers has significantly
increased their online donations
• Matures are small but mighty
online
TRANSACTIONAL: ONLINE
8...
NEXT GENERATION
BOOMER AND MATURE
DONOR TYPES
Ego-philanthropy
AND Hyper-
Adventure Giving
Feeling the
need to be
their own
fundraising
brand.
Feeling
young and
having ...
EGO PHILANTHROPY
• Boomers have
decided that giving
must be fun
• And it must be done
on their terms
• Gone is the idea of
the unconditiona...
• How boomers act – compared to civics and
how this makes sense for online social
network fundraising…
Don’t forget the
mail for Ego
Philanthropists…
230 mail packages
($10)
18 people came on
board from
receiving a letter
$18...
HYPER-ADVENTURE GIVING
FEELING YOUNG AND
HAVING FUN WHILE GIVING
78 million boomers in the US are
beginning to retire… one survey
found ½ want to have a positive
social impact*…why not gi...
As one boomer says on helping
charities: “It wasn‟t a matter of
being a Mother Teresa. It was a
matter of, „Boy, that soun...
Proprietary & Confidential10/10/2013 Slide 38
There is still a lot of
space for charities…
Proprietary & Confidential10/10/2013 Slide 40
Gen Y
65% very comfortable
(23% doing so now)
Gen X
56% very comfortable
(24% doing so now)
Boomer
45% very comfortable
(1...
TRIBUTE MANIA
THE PAST, THE
PRESENT, THE FUTURE
GEN Y GEN X BOOMERS MATURES
52% 51% 53% 44%
39% 42% 41% 36%
47% 40% 42% 27%
22% 39% 39% 38%
17% 24% 42% 42%
10% 22% 40% 52...
proprietary and confidential 46
KEY NEXT GEN BOOMER AND MATURE
FUNDRAISING QUESTIONS TO ASK
YOURSELF
DOES MY FUNDRAISING CHANNEL MIX
INCLUDE DIGITAL COMMUNICATIONS FOR
OLDER ONES?
AM I EMPOWERING MY MOST
ENTHUSIASTIC SUPPORTERS TO
FUNDRAISE AND EVANGELIZE ON MY
BEHALF?
AND AM I LETTING THEM FEEL YOUNG...
A KEY BOOMER AND MATURE
RECOMMENDATION
KNOW YOUR DONORS’ BIRTHDAYS.
ANOTHER KEY
RECOMMENDATION
IT’S NOT JUST ABOUT TWEAKING THE TACTICS. MANY
OF THE BIGGEST IMPEDIMENTS TO EFFECTIVE
MULTICHA...
i
CONCLUSION
THE FUTURE HAS ARRIVED
BOOMERS AND MATURES ARE MULTI-CHANNEL, MORE
DEMANDING THAN EVER BEFORE, WANTING TO FEE...
NEXT GEN OF AMERICAN
GIVING:
HTTPS://WWW.BLACKBAUD.COM/NONPROFIT-
RESOURCES/GENERATIONAL-GIVING-REPORT
THE INTEGRATED MARKETING ADVISORY BOARD
• Promoting active discussion
of integrated marketing
in the nonprofit sector
• Si...
At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 1 WINNER to receiv...
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston
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Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston

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Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?

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  • Dennis
  • MIKE: Win a multi-channel consulting session
  • MIKE
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  • DENNIS
  • DENNIS
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  • Mike
  • BOOMERS ARE THE WILLIE SUTTON GENERATIONQ07: In the last 12 months, in which of the following ways have you supported non-profit organizations and/or charitable causes? [must answer‘Donated money’ to qualify for survey]Q9. Approximately how many non-profit organizations and charitable causes have you donated money to in the past 12 months? Please exclude your trade union, children’s school, alma mater, and place of worship.Q11. Approximately how much did you give in total in the last 12 months to all charitable or cause-oriented organizations, excluding your union, schools and place of worship?143.6 total26% mature43% boomer20% gen x11% gen yHAS THERE BEEN A CHANGE SINCE 2010 IN NUMBER OF CHARITIES PEOPLE SUPPORT? NOT REALLYX+Y IS GREATER THAN MATUREBOOMERSGEN X+YMATURES
  • DENNIS
  • HEALTH CHARITIES MOST VULNERABLE AND TRENDING DOWNWARDDO YOU KNOW THE AGE OF YOUR DONORS? CLUES WHERE TO PROSPECTQ10: Which of the following best describes the types of non-profit organizations and charitable causes to which you made a donation(s) in the past 12 months? Please select all that apply.Q10B: Of the different types of non-profit and charitable organizations to which you've donated in the past 12 months, which ones would you continue to give to if you had only half as much money to give next year?Please select all that apply.
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  • Mike
  • Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply.
  • MIKE
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  • Mike
  • Mike
  • Q27: When donating to a charity, which of the following do you prefer to do?Q28: How much impact would each of the following have on motivating you to make a larger donation to a charity?
  • DENNISQ27: When donating to a charity, which of the following do you prefer to do?Q28: How much impact would each of the following have on motivating you to make a larger donation to a charity?
  • Mike
  • Tools also available to schedule all your posts in advance. Removes some of the work, but must remember to actively monitor!
  • Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply. Q24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.Q26: How important are each of the following as a way to stay in touch with charities that you financially support?Q30: Below are a variety of ways that a charity may approach you and ask for a donation. How acceptable are each of the following to you personally?
  • BOOMERS – CONVENIENCE FACTORQ24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.
  • Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply. Q19: You said that you have donated to charities online. Which of the following payment options would you use if it was available? Please select all that apply.Q24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.Q26: How important are each of the following as a way to stay in touch with charities that you financially support?
  • M
  • M
  • They want to see themselves. Be sure to show images that relate to your demographic.
  • Mike
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  • Mike
  • GENERATION GAPQ32: In the last twelve months, how often (if at all) have you supported someone you know who was raising money on behalf of an organization via participation in a run, walk, race, contest, party, or some other event? Select one.Q33: When you make a financial donation to a person you know who is fundraising on behalf of a charity/group, is it more about supporting the individual, or supporting the organization? Please select one.Q34: In the past twelve months, how many times (if at all) have you fundraised on behalf of an organization via participation in a run, walk, race, contest, party, or some other event? Please select one.Q35: Which of the following best describes how comfortable you are sharing information with others about the charities you support? Please select one.
  • Mike
  • Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply.
  • MIKE
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  • M
  • M
  • MIKE
  • MIKEWin a multi-channel consulting session
  • Transcript of "Generational Giving, The Charitable Habits of Generation Baby Boomers and Matures PResentation by Michael Jonston"

    1. 1. GENERATIONAL GIVING, THE CHARITABLE HABITS OF GENERATION BABY BOOMERS AND MATURES
    2. 2. WHO AM I? Mike Johnston Founder, HJC, Integrated Fundraising Consultants Aerobics Instructor, Hockey Dad
    3. 3. At the end of the session, we’ll ask you to go online and fill out our integration survey. We’ll select 1 WINNER to receive complimentary 1-hour hjc digital and integrated fundraising consulting session http://www.surveymonkey.com/s/KKKBJTP Take our survey at the end of the session!
    4. 4. “THE MORE ONE KNOWS, THE MORE ONE CAN CONTROL EVENTS.” SIR FRANCIS BACON
    5. 5. • DONOR FILES AND ACQUISITION LIST SOURCES ARE SHRINKING – A MORE COMPETITIVE ENVIRONMENT Current Fundraising Reality Aging Donor Base
    6. 6. AND THIS REALITY FALLS HEAVIEST ON BOOMERS AND MATURES Current Fundraising Reality
    7. 7. WWBA?
    8. 8. What are the preferred giving channels of each generation? What are the preferred communications and engagement channels? Does age influence who you give to? What are the basic dos and don’ts for fundraisers in 2013 and beyond? Hail Angry Peasant! what skullduggery do you intend with that pitchfork? How could thoust deny the vital nutritional content of this fine homebrewed ale?
    9. 9. Integration matters most with Boomers and Matures because they inhabit more of the pyramid than anyone else…
    10. 10. • The cultivation survey: – Sent to 57,400 donors – 3 key segments: Monthly, Active & Lapsed – 5,530 responses (response rate of 11%) – Raised $17,574 – a bonus! – Reactivated 30 donors – Found 85 expectances and 292 legacy leads – 143 middle and major donor leads! – Shared budgeting! – Surveymonkey and RE DEEP INTEGRATION
    11. 11. % Giving Totalannualgiving $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 40% 50% 60% 70% 80% 90% 100% 59% Give 39.5M donors $732 yr/avg 3.9 charities $28.9 B/yr 60% Give 32.8M donors $481 yr/avg 3.3 charities $15.8 B/yr 72% Give 51.0M donors $1212 yr/avg 4.5 charities $61.9 B/yr 88% Give 27.1M donors $1367 yr/avg 6.2 charities $37.0 B/yr Gen Y Gen X Boomers Matures GENERATIONAL GIVING Bubble size is ‘Estimated Annual Contributions’ An overview of annual giving by generation confirms the importance of Boomers in the charitable giving space. 12 Born: 81-91 Born: 65-80 Born: 46-64 Born: before 1946
    12. 12. DRAW YOUR BUBBLES – HOW BIG IS YOUR BOOMER AND MATURE BUBBLES?
    13. 13. CAUSES – TOP TIER GEN Y GEN X BOOMERS MATURES PRIORITY CAUSE 19% 29% 36% 37% 22% 36% 38% 46% 20% 24% 19% 23% 29% 28% 22% 20% 17% 16% 14% 20% 11% 18% 11% 19% 16% 21% 18% 11% 6% 10% 15% 22% 31% 36% 21% 25% 16% 14% 17% 13% 44% 41% 39% 34% 29% 27% 25% 23% Local social service Place of worship Health charities Children’s charities Education Emergency relief Animal rescue/protection Troops/veterans Priority Cause Overall Giving ↑ % donating overall to causes ↓ ↓ ↑ ↑ ↑ • While local social service giving has the most donors, places of worship are the top priority cause • There is a notable drop in health charity giving with boomers *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. ↑
    14. 14. DO DIFFERENT GENERATIONS PREFER DIFFERENT WAYS TO SUPPORT YOUR NONPROFIT? A GRADE TWO QUIZ
    15. 15. Gen X Online Giving Mature Retail Giving Gen Y Street Fundraising Boomer Email Solicitation Channel Preferences
    16. 16. GEN Y GEN X BOOMERS MATURES 52% 51% 53% 44% 39% 42% 41% 36% 47% 40% 42% 27% 22% 39% 39% 38% 17% 24% 42% 42% 10% 22% 40% 52% 25% 29% 26% 19% 29% 27% 16% 14% 12% 12% 16% 17% 6% 7% 12% 19% 6% 9% 7% 9% 15% 9% 5% 2% 8% 10% 5% 1% 8% 6% 4% 4% 4% 7% 4% 5% 4% 4% 5% 7% 4% 0% 2% 2% Donated this way in last 2 years 50% 40% 39% 35% 32% 32% 25% 21% 15% 11% 8% 8% 6% 6% 5% 5% 2% Checkout Donation Purchase for Proceeds Online Donation Pledge Honor/Tribute Gift Mailed Check/Credit… Street Canvassing* Third Party Vendor Email* Phone Door to Door* Mobile/Text Social Networking Site Online Ad* Will/Planned Gift Radio/TV* Stocks, Bonds, Property GIVING CHANNELS ↓ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ 17 *New or changed attribute, no tracking data *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
    17. 17. ALL OF THIS MEANS IS THAT BOOMERS AND MATURES ARE…
    18. 18. “Honey, spend the money wherever you need to. I trust you.”
    19. 19. HYPER-CHOICE IS THIS THE DEATH OF UNRESTRICTED GIVING – FROM BOOMERS AND MATURES?
    20. 20. 22 24% 22% 49% 26% 18% 53% 23% 25% 46% 10% 40% 43% Directed donation Unrestricted donation Either is fine Directed Giving Preferences Gen Y Gen X Boomers Matures 27% 55% 7% 5% 22% 44% 6% 1% 22% 34% 5% 0 14% 28% 7% 2% Decide where funds goSee the impact of my donationThank you giftPublic recognition Would Motivate Me a Great Deal to Make a Larger Donation to Charity *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. Engagement: Directed Giving
    21. 21. TRANSACTIONAL: DIRECT MAIL 26 66% 53% 17% 10% 64% 58% 24% 22% 61% 61% 26% 40% 56% 64% 35% 52% Mail from a charity is very or smwt acceptable Mail is important way for charity to stay in touch Receive information in the mail Gave a donation in response to a mail appeal in the last 2 yrs Gen Y Gen X Boomer Mature • Direct mail solicitations are acceptable and important ways for charities to keep in touch with supporters • How do you combine direct mail with the growing value of online for Boomers and Matures?
    22. 22. TRANSACTIONAL: MONTHLY GIVING 13% 87% 16% 84% 21% 79% 15% 85% ently in a monthly giving programNot giving monthly Monthly Giving Program: Current Participation Gen Y Gen X Boomers Mature • Two-in-ten Boomers are involved in a monthly giving program with a charity – more than any other generation. 27
    23. 23. • Boomers has significantly increased their online donations • Matures are small but mighty online TRANSACTIONAL: ONLINE 80% 25% 47% 77% 33% 40% 60% 23% 42% 52% 19% 27% Visiting website is important way to stay in touch with charity Visit website of charities you support Made a donation through org's website in last 2 years Gen Y Gen X Boomer Mature Website Credit card 89% Paypal 39% Amazon payment 10% Ways would pay 28 2010 29% 35% 31% 25% ↑ ↑
    24. 24. NEXT GENERATION BOOMER AND MATURE DONOR TYPES
    25. 25. Ego-philanthropy AND Hyper- Adventure Giving Feeling the need to be their own fundraising brand. Feeling young and having fun Tribute Mania The need to tell the world about your parents and friends and family Proprietary & Confidential10/10/2013 Slide 30 The Next Gen Donor Types
    26. 26. EGO PHILANTHROPY
    27. 27. • Boomers have decided that giving must be fun • And it must be done on their terms • Gone is the idea of the unconditional gift of their parents • Their giving shows their own brand BOOMERS Proprietary & Confidential 32hjc
    28. 28. • How boomers act – compared to civics and how this makes sense for online social network fundraising…
    29. 29. Don’t forget the mail for Ego Philanthropists… 230 mail packages ($10) 18 people came on board from receiving a letter $18,239 revenue
    30. 30. HYPER-ADVENTURE GIVING FEELING YOUNG AND HAVING FUN WHILE GIVING
    31. 31. 78 million boomers in the US are beginning to retire… one survey found ½ want to have a positive social impact*…why not give them something to do… * NYTimes, Nicolas Kristof
    32. 32. As one boomer says on helping charities: “It wasn‟t a matter of being a Mother Teresa. It was a matter of, „Boy, that sounds like fun!”… * NYTimes, Nicolas Kristof
    33. 33. Proprietary & Confidential10/10/2013 Slide 38
    34. 34. There is still a lot of space for charities…
    35. 35. Proprietary & Confidential10/10/2013 Slide 40
    36. 36. Gen Y 65% very comfortable (23% doing so now) Gen X 56% very comfortable (24% doing so now) Boomer 45% very comfortable (14% doing so now) Mature 47% very comfortable (16% doing so now) 37% 6% 51% 37% 9% 51% 30% 5% 63% 24% 6% 68% Once or twice 3+ times Never Gen Y Gen X Boomers Matures ENGAGEMENT: PEER-TO-PEER FUNDRAISING Supported Someone Else Raising Money on Behalf of a Charity Never 19% 1-2 times 58% 3+ times 16% DK 6% Have Fundraised on Behalf of an Organization or Participated in a Run or Event to Raise Money Reason for Support To support the individual 24% To support the Charity 8% Both 61% Comfort-level Talking to Others about Charities Support • 3-in-10 Boomers and Matures have • 8-in-10 have supported someone else raising money for a charity no differences by generation ↓ ↑ ↑ 41 *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
    37. 37. TRIBUTE MANIA THE PAST, THE PRESENT, THE FUTURE
    38. 38. GEN Y GEN X BOOMERS MATURES 52% 51% 53% 44% 39% 42% 41% 36% 47% 40% 42% 27% 22% 39% 39% 38% 17% 24% 42% 42% 10% 22% 40% 52% 25% 29% 26% 19% 29% 27% 16% 14% 12% 12% 16% 17% 6% 7% 12% 19% 6% 9% 7% 9% 15% 9% 5% 2% 8% 10% 5% 1% 8% 6% 4% 4% 4% 7% 4% 5% 4% 4% 5% 7% 4% 0% 2% 2% Donated this way in last 2 years 50% 40% 39% 35% 32% 32% 25% 21% 15% 11% 8% 8% 6% 6% 5% 5% 2% Checkout Donation Purchase for Proceeds Online Donation Pledge Honor/Tribute Gift Mailed Check/Credit… Street Canvassing* Third Party Vendor Email* Phone Door to Door* Mobile/Text Social Networking Site Online Ad* Will/Planned Gift Radio/TV* Stocks, Bonds, Property GIVING CHANNELS ↓ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑ 43 *New or changed attribute, no tracking data *Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013. UPDATED
    39. 39. proprietary and confidential 46
    40. 40. KEY NEXT GEN BOOMER AND MATURE FUNDRAISING QUESTIONS TO ASK YOURSELF
    41. 41. DOES MY FUNDRAISING CHANNEL MIX INCLUDE DIGITAL COMMUNICATIONS FOR OLDER ONES?
    42. 42. AM I EMPOWERING MY MOST ENTHUSIASTIC SUPPORTERS TO FUNDRAISE AND EVANGELIZE ON MY BEHALF? AND AM I LETTING THEM FEEL YOUNG AGAIN?
    43. 43. A KEY BOOMER AND MATURE RECOMMENDATION KNOW YOUR DONORS’ BIRTHDAYS.
    44. 44. ANOTHER KEY RECOMMENDATION IT’S NOT JUST ABOUT TWEAKING THE TACTICS. MANY OF THE BIGGEST IMPEDIMENTS TO EFFECTIVE MULTICHANNEL FUNDRAISING ARE ORGANIZATIONAL AND POLITICAL. HOW ABOUT YOURS?
    45. 45. i CONCLUSION THE FUTURE HAS ARRIVED BOOMERS AND MATURES ARE MULTI-CHANNEL, MORE DEMANDING THAN EVER BEFORE, WANTING TO FEEL YOUNG AND HAVE FUN, AND WAITING FOR IMPROVED RELATIONSHIPS WITH THE CHARITIES THEY SUPPORT. ARE YOU READY?
    46. 46. NEXT GEN OF AMERICAN GIVING: HTTPS://WWW.BLACKBAUD.COM/NONPROFIT- RESOURCES/GENERATIONAL-GIVING-REPORT
    47. 47. THE INTEGRATED MARKETING ADVISORY BOARD • Promoting active discussion of integrated marketing in the nonprofit sector • Sign up to find inspiration through: • Case studies • Fresh ideas • Practical tips www.imabgroup.net Twitter: @TheIMAB
    48. 48. At the end of the session, we’ll ask you to go online and fill out our integration survey. We’ll select 1 WINNER to receive complimentary 1-hour hjc digital and integrated fundraising consulting session http://www.surveymonkey.com/s/BJNBZNY Take our survey at the end of the session!
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