Lessons Learned from Haiti — Part 2: The Mobile Giving Revolution

The Mobile Giving Revolution
CB Barthlow, Director – mGive
www.mgive.org

Lessons Learned from Haiti Series
Online Rapid Response StrategiesSteve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.March 11, 2010 at 2:00 p.m. ET – Recording Posted Online
The Mobile Giving RevolutionC.B. Barthlow, Director of Marketing and Client Services, mGiveMarch 24, 2010 at 2:00 p.m. ET
Mobilizing Your Supporters Using Social MediaJeff Patrick, Founder and President of Common KnowledgeApril 6, 2010 at 2:00 p.m. ET
Stewarding Donors Following a CrisisDavid Lamb, Senior Consultant, Target Analytics, a Blackbaud CompanyApril 21, 2010 at 2:00 p.m. ET
Turning One-Time Donors into Major Gift Prospects Lawrence Henze, Managing Director, Target Analytics, a Blackbaud CompanyMay 5, 2010 at 2:00 p.m. ET

cb.barthlow
Director

History

Remember Online Giving?
1997:A few of US charities tried online giving with No Results
k
Skeptics: "It will never compare to traditional fundraising
1998:US online donors gave a mere $300K
Americans: Gain more confidence in online transactions
1999: US online donors give over $10 million
Skeptics: Search for other technological advances to doubt
2007: US online donors gave $10.44 Billion
2008: US Online Giving estimated at $15.42 Billion -Blackbaud

Mobile Has Better Reach
Sources: NCTA, CTIA. MMA and Pew Research.

Highlights

Clients include 330 of the nations largest charities representing $20 billion in revenues

mGive clients include 6 of the Top 10 most trusted NPOs according to The Chronicle of Philanthropy
Including #1 St. Jude and #2 Komen!!!
ACS Western Division - Salvation Army Central Territory

2009 mGive Awards

$450,000 & 90,000 Donors in 3 Minutes!
May 13, 2009

Structure

Mobile Ecosystem 2010
Nonprofits
Certifies Nonprofit Participation
501c3
100% dedicated to serving the nonprofit community
Manages Industry Standards & Best Practices
Facilitates Distribution of Funds
Turnkey Mobile Giving Solution
Mobile Marketing Services
Online Campaign Management Tools
Social Networks Applications
Facilititates Text Message Delivery
Content Development & Distribution
ECRM Database Integration
Short Code Management
Carriers
Donors

Funds Distribution
End user contribution
100%
$5.00
Wireless Carriers
0%
30 days
mGive Foundation
501c3
0%
60 days
*$.32+3.5% per Transaction Fee
Non Profit Org
100%
90 days
$5.00
Proceeds wired to Nonprofit client in approximately 90 days directly from mGive Foundation.
mGive.com bills NPO monthly based on collected donations.
*mGive Silver Package pricing example

Solutions

More Than Impulse Giving!
Now one-time donors can become all-the-time supporters
when they opt-in to receive organizational text messages.
Donor receives Confirmation
Donor sends KEYWORD
Donor asked to confirm
Donor confirms with YES
Donor can Subscribe!
Thanks! $5 will be charged to your phone bill. Txt ALIVE and give up to 5 times. Info? Visit KACA.org/T or txt HELP. STOP to cancel.
.
Reply : 90999
Message:
YES
To confirm your $5 donation to Keep A Child Alive please reply with YES Visit KACA.org/T or text HELP. Text STOP to cancel.
To get free text alerts and critical updates from KACA please respond now with YES. Up to 1/msg/day. To Optout reply STOP.
.
To : 90999
Message:
ALIVE

Contact & Communication
Send Weekly Alerts & Monthly Asks: Turn one-time donors into all the time donors.
Keep A Child Alive:
Just $1 a day keeps a child alive. Go to keepachildalive.org for details and info!
Keep A Child Alive:
Make sure to watch our TV special on ABC. 3 07 09 at 9pm ET. Visit keepachildalive.org for more info today!!
Keep A Child Alive:
Thanks so much for your help. Help us update your contact info. Click this link
Keep A Child Alive: Reply now with YES. To confirm a $5 donation and have the charge added to your mobile bill.
Your $5 will save lives!
http://m.mgive.com/4365/s/1720989535
Organizational Updates, Critical Info & Success Reports.
Issue Event Invites Drive Participation.
Mobile Web Pages & Donor Data Collection
Monthly Ask:
Donor Replies YES
to Give Again!

Real Time Reporting

text HAITI

The text HAITI Campaign
Swift & Immediate Action - The U.S. State Department - American Red Cross - Wireless Carriers - mGive
Expedite Emergency mGive Campaign
text HAITIto 90999
(First Publicized $10 sms donation campaign)
LIVE
(12hrs after the earthquake)

How did mGive become the key player in the Haiti mobile relief efforts?
Our founder, James Eberhard, was on a technology delegation in Pakistan with [U.S. special envoy] Richard Holbrooke. It was 4:30 in the morning. The State Department called and woke James up and said, “There’s been an earthquake in Haiti. Can we turn up a text relief effort?” We called the Red Cross, and within an hour, we had the program up and running. By the time we woke up, we’d raised $170,000.
Brad Blanken – COO of Mobile Accord

The text HAITI Results
Over $32 Million Donated (Since 1/12/10 )
Over 3 Million Donors (1.05% US Population)
81% Donation Conversion (Double Opt-In)
$750K Donated per Day (Jan-Feb 2010)
Click Image to see PSA
Click Image to see PSA

“This incredible response is an affirmation of the goodwill of millions of Americans,” said James Eberhard, mGive’s chairman. “As the leader in the mobile giving space, it was our duty to respond and organize the mobile industry to allow people to give through their mobile phones. As part of this, Mobile Accord donated its services and platform to help in the relief efforts. Over the last four weeks, the mGive Platform saw peak periods processing over $1 million and over 100,000 transactions in under an hour.”

Hope for Haiti Telethon Raises $6 Million in mGive Donations
Star-Studded Fundraiser Simulcast on 33 Networks (largest ever)
Concurrent promotion of three donation methods: Web, 800#, Text
the text GIVE to 50555 campaign reaches 83 million viewers.
Largest mobile marketing Call to Action in U.S. history.

mGive Powered Donations get High Visibility in Media
NYT
WSJ
ABC
NBC
PBS
NPR
CNN
Newsweek
Time
AP
Along with thousands of local paper, Blogs and social networks. mentions

Donations Powered by mGive Platform to March 1, 2010
The Haiti disaster was a tipping point for mobile donations in the United States. Millions of Americans now know that mobile is a fast, safe and efficient way to make a donation.
Now it is time to take the next steps to improve the mobile channel for nonprofits to accept day-to day donations and communicate more effectively with supporters.

www.mgive.com

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Lessons Learned from Haiti — Part 2: The Mobile Giving Revolution

by Blackbaud on May 07, 2010

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Lessons Learned from Haiti — Part 2: The Mobile Giving Revolution — Presentation Transcript