From Inside the Beltway and Beyond
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  • 1. 10/7/2013 #bbcon 1 From Inside the Beltway and Beyond: Measuring the Impact of Your Online Advocacy Program
  • 2. 10/7/2013 #bbcon 2 •Sara Thomas - Ocean Conservancy •Brett Weisel - Feeding America •Emily Goodstein - Blackbaud ADVOCACY GURUS
  • 3. 10/7/2013 #bbcon 3 AGENDA • Welcome and Introductions • Partner Exercise • Panel Discussion • Q & A
  • 4. 10/7/2013 #bbcon 4 WHY DO WE ENGAGE IN ADVOCACY? Strengthen • Build and Expand Network Capacity for Advocacy • Identify and scale innovations that “shorten the line” Feed • Federal Commodities (TEFAP, CSFP) • Federal Meals (SNAP, WIC, SBP, NSLP) • Meal Reimbursements (CACFP, SFSP) • Tax policy (food donation, charitable giving) Lead • Mobilize the Public (online advocacy, partnerships) • Thought Leadership (research, lobbying) Commit to One Goal
  • 5. 10/7/2013 #bbcon 5 ONLINE ADVOCATE GOALS 0 50,000 100,000 150,000 200,000 2018 2017 2016 2015 2014 FY13 Actual 200,000 184,000 168,000 152,000 136,000 133,000 Number of Active Online Advocates (Total)
  • 6. 10/7/2013 #bbcon 6 NETWORK ADVOCACY GOALS 0 50 100 150 Year 3 Year 2 Year 1 Baseline 101 83 60 55 Food Banks at 2.0 Advocacy Index or Higher # of Food Banks
  • 7. 10/7/2013 #bbcon 7 MEASURING IMPACT
  • 8. 10/7/2013 #bbcon 8 BUILDING YOUR ADVOCACY CAMPAIGN
  • 9. 10/7/2013 #bbcon 9 CONTACT US Sara Thomas SThomas@OceanConservancy.org Brett Weisel BWeisel@FeedingAmerica.org Emily Goodstein Emily.Goodstein@Blackbaud.com