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Firefly NYC- Show, Don’t tell: Examples of Your Peers Who are Succeeding Online.
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Firefly NYC- Show, Don’t tell: Examples of Your Peers Who are Succeeding Online.

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A fun and informative tour of recent design and development work including website before/after; social media integration, TeamRaiser Peer to Peer campaigns and responsive functionality. Discussing …

A fun and informative tour of recent design and development work including website before/after; social media integration, TeamRaiser Peer to Peer campaigns and responsive functionality. Discussing the goals, approach and timeline for each example.

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  • 1. NYC Internet Summit October 24, 2013 Luminate Online in Action! Maureen Wallbeoff, Firefly Partners
  • 2. Have You Heard About Firefly
  • 3. About Firefly Partners ● Thriving, virtual company entering our seventh year in business ● Certified Blackbaud Service Providers with expertise on a variety of platforms ● Smart, friendly team each with nonprofit employment backgrounds ● High-touch, effective project management processes set our clients up for success
  • 4. We’ve worked with over 250 orgs
  • 5. Buckle Up, Betty! Fantastic Fundraising Online Donations, Giving Stores & Social Media Integration Powerful Peer to Peer Thon-Type Events, DIY Events & Cool Integration Whiz Bang Websites Responsive, Mobile & Optimized for Action
  • 6. Fantastic Fundraising Mobile Membership Form: KCRW ● KCRW is an eclectic Public Radio Station in CA ● Members in their cars needed to be able to join or renew via phone ● Requirements included premium selection and training for staff Time: 3 weeks from kick off to launch Cost: $3,500 Our Approach Firefly used the Luminate API along with media queries to determine the user’s screen size and display the correct version of the form.
  • 7. Fantastic Fundraising Elegant Donation Form: Shot@Life Campaign ● This UN Foundation Program provides vaccines to children ● Strong, highly styled website and brand ● Strategic use of images, color and layout increase conversion Time: 5 weeks from kick off to launch Cost: $4,500 Our Approach Firefly services included strategy, design, and API configuration. We used the client’s style guide to create an evergreen donation form .
  • 8. Fantastic Fundraising Symbolic Giving Store: Action Against Hunger ● AAH fights global hunger and promotes self sufficiency ● Online store was central to their 2012 EOY Fundraising Campaign ● Requirements included set up of eCards for tribute gifts Time: 8 weeks from kick off to launch Cost: $6,500 Our Approach Firefly designed a completely new look and feel for the Luminate eCommerce store front . We also created new data groups for ongoing conmmunication.
  • 9. Fantastic Fundraising Social Media Integration: IRUSA (Islamic Relief Fund) ● IRUSA is a coalition focused on international humanitarian relief ● Strong Facebook following led them to add online giving to the mix ● Donor information flows securely between the two systems Time: 6 weeks from kick off to launch Cost: $3,750 Our Approach Firefly used client-provided designs to create a ‘shadow form’ in Luminate Online and brought the form into Facebook.
  • 10. Powerful Peer-To-Peer DIY Event: Be The Match On Campus (National Marrow Donor) ● BTM saves lives through their bone marrow transplant program ● Strategic imperative to identify and convert college students ● Requirements included integration with 3rd party applications Time: 16 weeks from kick off to launch Cost: $50,000 Our Approach Firefly provided a full planning, design and development process to create a first-class responsive TeamRaiser experience for millenials.
  • 11. Powerful Peer-To-Peer National Event: Ride For Kids (Pediatric Brain Tumor Foundation) ● Long-standing event held across the country throughout the year ● Project included using a new event brand and new P2P platform ● Requirements included creation of online incentives program Time: 20 weeks from kick off to launch Cost: $25,000 Our Approach Firefly started by getting the client team up to speed on the TeamRaiser tool, empowering them to make good decisions about design and functionality.
  • 12. Powerful Peer-To-Peer K9 Cancer Walk: Morris Animal Foundation ● MAF is a global leader in animal health science ● National events needed a new look and feel ● Development allowed non-tech staff to easily update events Time: 10 weeks from kick off to launch Cost: $8,000 Our Approach Firefly used the TeamRaiser Blueprint to create a template for all future events, protecting the event framework against accidental overwriting.
  • 13. Whiz Bang Websites Responsive WordPress & Luminate Online: Casey Trees ● CT is committed to restoring and protecting the tree canopy of DC ● Outdoor event attendees needed easy way to surf and give ● Responsive Luminate Online forms connect seamlessly to website Time: 24 weeks from kick off to launch Cost: $35,000 Our Approach Firefly created responsive wrappers in Luminate Online that match the new site design , resulting in a tightly branded visitor experience.
  • 14. Whiz Bang Websites French & Mobile Sites: Nature Conservancy Canada ● NCC is the leading land conservation organization in Canada ● Multi-lingual and mobile versions of main site built sequentially ● Highly technical staff shared the development work with Firefly Time: 20 weeks from kick off to launch Cost: $21,000 Our Approach Firefly led the client through a responsive design discovery process that included wireframes to support a variety of screen sizes.
  • 15. Whiz Bang Websites Responsive Luminate Online Website & Online Tools: PBTF ● Complete website redevelopment from the ground up ● Core audiences and actions were redefined in strategic planning ● Post-launch ongoing support is included in the project budget Time: 36 weeks from kick off to launch Cost: $56,000 Our Approach Firefly’s project manager used an innovative development approach in order to meet the client’s launch date requirements.
  • 16. Questions? maureen@fireflypartners.com 860-383-8332 www.fireflypartners.com