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Finding Diamonds: Putting the Power of Analytics to Work for You
 

Finding Diamonds: Putting the Power of Analytics to Work for You

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Busy, busy, busy – everyone in fundraising is always so busy. We’re communicating with prospects, having meetings, submitting proposals, and nurturing relationships. But are we engaging with the ...

Busy, busy, busy – everyone in fundraising is always so busy. We’re communicating with prospects, having meetings, submitting proposals, and nurturing relationships. But are we engaging with the right people? And “right” doesn’t just mean wealthy. “Right” means the people most likely to support your organization – soon, over the longer term, and substantially – these are the people you want to be cultivating. So how can you know who they are without taking the time to speak with them? In a word: analytics. No, don’t cringe. No flashbacks to Statistics 101 here. You don’t have to do the math, but you can reap the benefits. They include getting a solid profile of your best proven supporters; a deep dive into your database to surface similar prospects; and a clearly prioritized list of who you should be speaking with next. In this engaging session, we’ll discuss actionable plans for using analytics to focus your efforts and boost your fundraising, as well as cool new trends!

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  • Finding Diamonds – Putting the Power of Analytics to Work for You Busy, busy, busy – everyone in fundraising is just so busy. We’re communicating with prospects, having meetings, submitting proposals, nurturing relationships. But are we engaging with the right people? And “right” doesn’t just mean wealthy. “Right” means the people most likely to support your organization – soon, over the longer term, and substantially. Those are the people you want to be cultivating. So how can you know who they are without taking the time to speak with them? In a word – Analytics. No, don’t cringe. No flashbacks to Statistics 101 here. You don’t have to do the math, but you can reap the benefits. They include: a solid profile of your best proven supportersa deep dive into your database to surface similar prospects and a clearly prioritized list of who you should be speaking with next In this engaging session, we’ll discuss actionable plans for using analytics to focus your efforts and boost your fundraising, and we’ll talk about cool new trends too!
  • Now it floods at you (or you’re told it should) and you need to sort through. How? – attend the later sessions!Why? – you’re in the right placeWealth Screening – Old SchoolUsed to just be bold itemsYou had to work to track down that infoA couple simple scoresYou had to interpretReporting Tools = LamePros – easier to figure outCons – simplistic (too easy!) Sub-par results
  • Learning and ProgressingRefining ProfileRefining TacticsRepeat!

Finding Diamonds: Putting the Power of Analytics to Work for You Finding Diamonds: Putting the Power of Analytics to Work for You Presentation Transcript

  • t
    Finding Diamonds:
    The Power of Analytics
    Heller Consulting
    www.teamheller.com
  • About Heller Consulting
    Experience
    15 Years - 800 Clients – 1,700 Projects
    Places
    San Francisco, Chicago, New York
    People
    25+ People – Smart, Skilled, Committed
    Focus
    Serve Solely Non Profits
    All Consultants Have Worked in Nonprofits
  • Heller Consulting Service Areas
    Select
    Needs Analysis & Software Selection
    Implement
    Conversion & Implementation
    Optimize
    Cleaner Data, Better Business Practices
    Grow
    Extend Your Fundraising
    Manage Your Mission
  • Working Smarter with Analytics
    • Cultivating the Right People
    • Prospect Centric Relationships:
    • Knowing your Prospect
    • Tailoring your Message
    • Communicating how they do
    • Better Results:
    • Short-term –More giving
    • Long-term – Right effort
  • Prospecting Today – TMI!
    Who
    Many new people interacting with you
    • Traditional – DM, MG, PG
    • Fundraising is less local than it used to be.
    • Website Visitors
    • Mission Beneficiaries
    What you can know
    Many sources of info
    • Offline fundraising
    • Stats & demographics
    • Online Activities
    • Interactions with You
    • Other Behavior
  • What we know about you
    • You are here
    • Really. There’s GPS on your phone.
    • What you ordered at Starbucks this morning
    • And on this day last year
    • Prefer Peets? Tea? Organic Soy Lattes?
    • We know that too.
    • Which credit card you used
    • And your credit score
    • What you’ve bought on Amazon
    • And what you’ll likely buy next
  • Focusing
    • From TMI - too much information
    • To SMI - so much information
    • corralling it all – a system, a vendor
    • To SI - strategic information
    • putting it to work for you
    • serving your strategy
    • This requires HAVING a strategy
    • Again, you don’t start from scratch
  • Strategy Starter - Historical Analysis
    • Who has given before?
    • Beyond RFM
    • Who are they really?
    • Going undercover
    • Pulling back the curtain
    • Doing fancy math
  • Profiles
    • Who gives to you?
    • What do they look like?
    Gift Likelihood Model
    • Years of Consecutive Giving
    • Income
    • Age
    • Assessed Home Value
    • Mortgage Balance
    • Amount Currently Past Due
    • Combined Market Value of All Vehicles
  • Gift Likelihood Variable Distribution
  • Finding Future Donors – Who Matches the Profile?
    • Diving back into your database
    • Surfacing “high likelihood” prospects
    • Prioritizing
  • From Strategy to Tactics….
    • Working with your priority prospects
    • Assignments
    • Cultivation Plans / Action Tracks
    • 3 or 4 at most!
    • See who responds
    • who say’s “I’m here, I’m interested!”
    • Time delimited
    • stop what isn’t yielding results
  • Evaluating Results / Establishing KPI’s
    • Prospect Performance
    • Solicitor Performance
    • Pipeline Reporting
    • Aging
    • Learning to Let Go
    • What did we achieve?
    • What should we aim for next time?
    • Learning & Progressing
  • Getting Started
    • How it works
    • Initial - Broad screening
    • Ongoing - On demand
    • Partnering with a Vendor:
    • Core Competencies
    • Cost
    • Contributions (raising more!)
  • Questions & Answers
  • Phone: 510-841-4222 Website: www.teamheller.com