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Finding Diamonds: Putting the Power of Analytics to Work for You

by on Jul 05, 2011

  • 574 views

Busy, busy, busy – everyone in fundraising is always so busy. We’re communicating with prospects, having meetings, submitting proposals, and nurturing relationships. But are we engaging with the ...

Busy, busy, busy – everyone in fundraising is always so busy. We’re communicating with prospects, having meetings, submitting proposals, and nurturing relationships. But are we engaging with the right people? And “right” doesn’t just mean wealthy. “Right” means the people most likely to support your organization – soon, over the longer term, and substantially – these are the people you want to be cultivating. So how can you know who they are without taking the time to speak with them? In a word: analytics. No, don’t cringe. No flashbacks to Statistics 101 here. You don’t have to do the math, but you can reap the benefits. They include getting a solid profile of your best proven supporters; a deep dive into your database to surface similar prospects; and a clearly prioritized list of who you should be speaking with next. In this engaging session, we’ll discuss actionable plans for using analytics to focus your efforts and boost your fundraising, as well as cool new trends!

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Finding Diamonds: Putting the Power of Analytics to Work for You Finding Diamonds: Putting the Power of Analytics to Work for You Presentation Transcript