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There is perhaps no greater predictor of a school’s ability to effectively support its students than the level and quality of its communications — among staff, students, administration, alumni, the community and, very importantly, families. Even in a world where communications is happening all the time and all around us (via always-on smartphones, tablets, and the like), it can be challenging for schools to develop a clear channel through which they can engage all stakeholders in a meaningful and relevant way.
Web-based platforms such as Blackbaud’s Online Campus CommunityTM are helping educational institutions create open channels of communication hooked into back-end databases, delivering purposeful, meaningful communications to students and their families.
The schools interviewed for this white paper widely and strongly laud Online Campus Community for its highly customizable interface, which enables them to tailor their messaging and promote their brand, mission and value proposition to existing families and alumni, as well as to families of prospective students. This has helped educational institutions develop and maintain strong relationships with their students’ families, and to create new opportunities and efficiencies for fundraising efforts.
No one tool can take the place of a concerted and comprehensive methodology for effectively working with an educational institution’s many stakeholders, but tools such as Online Campus Community that serve as a robust communications hub can ease, focus, and amplify schools’ efforts.