Build Stronger Connections with Your School Community Using Online Tools

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There is perhaps no greater predictor of a school’s ability to effectively support its students than the level and quality of its communications — among staff, students, administration, alumni, the community and, very importantly, families. Even in a world where communications is happening all the time and all around us (via always-on smartphones, tablets, and the like), it can be challenging for schools to develop a clear channel through which they can engage all stakeholders in a meaningful and relevant way.

Web-based platforms such as Blackbaud’s Online Campus CommunityTM are helping educational institutions create open channels of communication hooked into back-end databases, delivering purposeful, meaningful communications to students and their families.
The schools interviewed for this white paper widely and strongly laud Online Campus Community for its highly customizable interface, which enables them to tailor their messaging and promote their brand, mission and value proposition to existing families and alumni, as well as to families of prospective students. This has helped educational institutions develop and maintain strong relationships with their students’ families, and to create new opportunities and efficiencies for fundraising efforts.

No one tool can take the place of a concerted and comprehensive methodology for effectively working with an educational institution’s many stakeholders, but tools such as Online Campus Community that serve as a robust communications hub can ease, focus, and amplify schools’ efforts.

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Build Stronger Connections with Your School Community Using Online Tools

  1. 1. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com How to Build Stronger Connections with Your School Community Using Online Communication Tools Contents 1 Executive Summary 2 Your Website as a Communications Tool 2 Key Relationships 3 Reaching Parents 4 Striking a Balance 5 A Legacy of Communications 5 Data Management 7 Attract/Retain More Students 7 Advance Fundraising Efforts 8 Lower the Cost of Communications 9 How Technology Impacts Independent Schools 10 About Blackbaud for K – 12 Schools
  2. 2. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 1 Blackbaud for K – 12 Independent Schools In this white paper, the tools that can best help organizations reach and exceed their communications goals. Executive Summary There is perhaps no greater predictor of a school’s ability to effectively support its students than the level and quality of its communications — among staff, students, administration, alumni, the community and, very importantly, families. Even in a world where communications is happening all the time and all around us (via always-on smartphones, tablets, and the like), it can be challenging for schools to develop a clear channel through which they can engage all stakeholders in a meaningful and relevant way. Web-based platforms such as Blackbaud’s Online Campus Community™ are helping educational institutions create open channels of communication hooked into back-end databases, delivering purposeful, meaningful communications to students and their families. The schools interviewed for this white paper widely and strongly laud Online Campus Community for its highly customizable interface, which enables them to tailor their messaging and promote their brand, mission and value proposition to existing families and alumni, as well as to families of prospective students. This has helped educational institutions develop and maintain strong relationships with their students’ families, and to create new opportunities and efficiencies for fundraising efforts. No one tool can take the place of a concerted and comprehensive methodology for effectively working with an educational institution’s many stakeholders, but tools such as Online Campus Community that serve as a robust communications hub can ease, focus, and amplify schools’ efforts.
  3. 3. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 2 Blackbaud for K – 12 Independent Schools Your Website as a Communications Tool There was a time, not so long ago, when many schools acted in a sort of vacuum — with families and the community at large acting as onlookers, rather than engaged participants in their children’s education. Thankfully, we have come to realize that it really does “take a village,” and that open, honest, and authentic communication among all education stakeholders is required for student and school success. However, the tools for developing a strong, two-way dialog between home and school have been lacking. Paper notes stuck in a child’s backpack or several trees’ worth of giving-campaign materials might sound cliché, but these scenarios have been the reality for too many organizations and for too many years. All of that is changing with a new generation of online communications tools, and a few companies are setting the bar high with innovative web platforms that leverage back-end databases to effect targeted, purposeful, effective communication. “One of the most basic functions of a school is effective communication — from communicating classroom expectations, to schedule changes, to policies, to breaking news, to emergencies,” said Gregg Miller, director of technology at the Wilmington Friends School, a PreK– 8 co-ed Quaker school located in Wilmington, Delaware. Key Relationships A key — if not the key — relationship in any education community is the one between home and school. Dr. Karen Mapp is a consultant now working with the U.S. Department of Education’s Office of Parental Options and Education. In an interview on the DOE website, Mapp discussed the evolving role of parents and families in education and the best ways to engage them. Mapp, who is a lecturer on education and director of the Education Policy and Management Program at the Harvard Graduate School of Education, explained that “the definition of family engagement has evolved from a limited focus on a parent’s role as a supporter of their child’s learning at home, which is important, to a broader definition that recognizes the multiple ways that parents are engaged — at home, at school and in the community — and not only in their own child’s education, but in the efforts to improve the quality of education for all children. We now know from a growing body of research that engaging families and community partners is an essential ingredient to the improvement of schools.” Mapp emphasized the need to develop engagement that is systematic — to integrate it as a sustained element of a larger strategy to improve student learning. Key to making this a reality is the development of a technical infrastructure that will enable schools to One of the most basic functions of a school is effective communication — from communicating classroom expectations, to schedule changes, to policies, to breaking news, to emergencies. — Gregg Miller, Director of Technology, Wilmington Friends School
  4. 4. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 3 Blackbaud for K – 12 Independent Schools effectively engage with families in an ongoing two-way dialog. “We must evolve from the practice of encouraging only information distribution, because we know from psychological and motivation research on adult learning that just handing out information to adults doesn’t work in terms of learning and growth,” said Mapp. “People learn best in situations where they can practice the skill, where they can talk about the skill with others, and where they can build a network of people in which they share and exchange information.” Mapp may have been speaking mostly about U.S. public schools, but any educational institution — from the smallest private elementary school to the largest public university — will be judged on its ability to engage all its stakeholders. These include current students, prospective students, families, administration, teachers, support staff, alumni, and the community supporting the school — both physically and virtually Technology platforms such as Blackbaud's are helping schools meet the varied needs of all of these stakeholders. Used in conjunction with Blackbaud’s database systems, Online Campus Community is a portal to highly valuable and valued interactions among all of the diverse people who form the foundation for a successful school. Kathy Hannon said Online Campus Community has been instrumental in the tasks of retaining existing students and attracting new students to Holy Trinity Episcopal Academy, a private school located in Melbourne, Florida that was founded on and is sustained in the Episcopal tradition. This is mainly due to the system’s transparency and automation, said Hannon. Online Campus Community’s flexibility is also key, enabling organizations such as Holy Trinity Episcopal Academy to configure their websites to best meet the needs of their stakeholders — and to easily make modifications as needs change moving forward. reaching parents Online portals such as Online Campus Community play an important role in keeping all stakeholders — but most especially parents — actively engaged with educational institutions, according to Dr. Russell Hyken, a psychotherapist and educational diagnostician. Dr. Hyken, who is also author of the book The Parent Playbook, noted that online portals offering schools the ability to promote the “good news” on a timely and ongoing basis will keep parents coming back and feeling good about the open relationship the schools are encouraging. “I think a good portal can be hugely leveraged to get parents involved and engaged,” said Dr. Hyken. “Let's just say you put pictures up on the portal every couple of days. That is something parents will want to see, which means they're spending more time on the site.” Dr. Hyken added that the positive feeling that comes from an open relationship may result in parents being more inclined to respond to fundraising efforts and giving campaigns. “If [parents] are feeling good while they’re looking at the portal, maybe they’ll feel good and donate,” he said. Indeed, Hannon said photos and news about what students are doing in the classroom and around the school have been a huge draw on Holy Trinity Episcopal Academy’s site. “We found the pictures were a huge selling point because people coming to our site wanted to see the kids working in the classroom and what they were doing.”
  5. 5. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 4 Blackbaud for K – 12 Independent Schools Just as you would be highly unlikely to return to a news site that ran the same stories every day, so, too, will parents, alumni and others tune out after seeing the same, old content on an educational institution’s site. In fact, schools need to think like publishers, providing content that is timely, relevant to the target audience, and interesting. Indeed, key to maintaining stakeholder engagement is maintaining this kind of stakeholder interest, and both Holy Trinity Episcopal Academy’s Hannon and Jeff Gaier, the technology director at the Archbishop Moeller High School in Cincinnati, Ohio, said that the ability to easily customize Blackbaud’s Online Campus Community platform is key to doing just that. “The ability to customize in a number of ways to a specific target group is very important,” said Gaier. “One of the keys with us for the website is to keep everything fresh and current because you want people to keep coming back. Particularly for us, we want people to come back, we want them to keep logging in, because we have the ability to update any new information. If we can keep it fresh and keep it current and make it apply just to that particular person, then I think we'll get him or her to come back more and more.” Hannon agreed, saying she likes that the Online Campus Community website can be used out of the box if an organization so desires, but can also be customized to meet specific needs. “We like the website because it's a package deal, but we still have some design and authoring that we can do with the database,” she said. “If you know HTML, you can create a better website with this package. It’s not like a canned publisher, where you’re limited as to what you can do on the website. It’s a very robust program, and I think that’s what we like about it: We can design for our needs, not for what all the other schools who are using the system look like.” striking a balance Hannon has been impressed with the power and configurability of Online Campus Community and other Blackbaud tools, but, as they say, with great power comes great responsibility. Hannon and other experts note that a balance must be struck between what is freely available on an educational institution's website and what is password-protected and behind security systems such as firewalls. In order to develop and maintain an online site as both a trusted resource and a promotional tool for prospective families, parents must be made to feel that their own and their children's sensitive information is being protected. Hannon said she and her colleagues had to work to ensure that parents, students, and administrators felt comfortable with the system’s powerful capabilities — an iterative, incremental process that was ultimately successful. “When we rolled [Online Campus Community] out to the parents two years ago, one of the issues we had was that, as a school, we thought that everything had to be locked down, secured, and behind the login. We found as we went through the process that instead of locking everything down, we needed to educate our parents, faculty, and students. [We needed to let them know that] although stuff is on our site, we’re posting it with the knowledge that anybody can see it [and are therefore taking care in what is posted]. There were some ruffled feathers when we unrestricted some of this stuff, like our news page. People were very adamant that we keep that because we had images of kids in classes and everything else.” One of the keys with us for the website is to keep everything fresh and current because you want people to keep coming back. — Jeff Gaier, Technology Director, Archbishop Moeller High School
  6. 6. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 5 Blackbaud for K – 12 Independent Schools While sensitive information is still password-protected, the academy has slowly made more information public. Now that a balance has been struck, the school has leveraged Online Campus Community’s many configuration tools to develop custom spaces for parents, students and faculty. For example, on the student side, said Hannon, "we can create a page on the website that interfaces with their NetClassroom™ or their Gradebook schedules so they can get a snapshot when they log in, to see their homework, see their grades, without having to go that extra step deeper into NetClassroom. We post their report cards or their schedules, that type of thing. They can get a snapshot right when they log into the website. That’s something they like and go to often — especially at the high school, where they have a lot of homework.” a legacy of communications Bunny Ridenour, associate head of school for advancement at the St. Alcuin Montessori School, in Dallas, Texas, said robust, flexible online tools such as Online Campus Community can play a significant role in helping educational institutions to engage not only existing families but families whose children may now have children of their own in school. This is no small feat and its value should not be underestimated, noted Ridenour: “Schools are only as strong as the links we have to them. If we don’t honor our past, our present, and our future, we’re not as strong. It’s just like in families — if you lose your heritage, you’re not as strong.” St. Alcuin Montessori School offers a program and a philosophy that promote higher-order thinking and abstract reasoning skills through Montessori toddler, primary, and elementary programs. The school added an international baccalaureate program for middle school in 2005. St. Alcuin has been using Blackbaud products for many years, and Ridenour said the ability to effectively reach out to alumni with Online Campus Community is especially important to K – 8 schools, which sometimes get lost in the shuffle as students move on to high school and then college. “K – 8 schools tend to suffer when our students graduate,” said Ridenour. “After high school and college, as a pecking order, we’re sort of at the bottom. In terms of keeping those families engaged over time, the better we can do our website is almost more important than the print material that used to go home.” Ridenour praised the tight integration among Blackbaud’s offerings, saying it allowed the school to more easily provide accurate, up-to-date information on its website. “There aren’t enough good things to say about that,” she said. data management Ridenour is not alone in noting the importance of a website that is powered by relevant, accurate data that can be served in real time. An externally facing online tool with nothing on the back end will take any organization only so far. This is especially true for private educational institutions, which rely to a great degree on past, present, and future families — and, thus, their databases — to maintain the schools’ financial health and ensure its ability to provide rich, meaningful educational experiences to its students moving forward. The Wilmington Friends School’s Gregg Miller noted the importance of efficient data management — and the related importance of data availability — across all school functions. “Everything moves very fast and gets more and more efficient, but those minutes saved usually get eaten up quickly with new tasks,” he said. “Everyone is dependent on our data, our network, etc. Downtime is usually considered time wasted.” This is where a holistic approach is key. Blackbaud, for example, enables customers to tightly integrate its Online Campus Community system with its backend database products.
  7. 7. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 6 Blackbaud for K – 12 Independent Schools Database systems such as Blackbaud’s The Education Edge™ , The Financial Edge™ , and The Raiser’s Edge® not only streamline users’ experiences by making intelligent use of information, but also provide true integration and save time and money — two resources no educational institution has enough of. The Education Edge on its own facilitates admissions, enrollment, communication, reporting, and student billing. The Raiser’s Edge and The Financial Edge, designed for use by private schools and other nonprofits of all sizes and types, provide organizations with the tools they need to cultivate lifelong relationships with donors, save time and money by streamlining important daily processes, demonstrate increased accountability, and diversify fundraising methods. The systems also provide nonprofit fund accounting tools and nonprofit credit card processing capabilities. Gaier, of the Archbishop Moeller High School, said his school has been using The Raiser’s Edge for nearly two decades. Archbishop Moeller High School is an Archdiocese of Cincinnati secondary school for young men sponsored by the Society of Mary (Marianist Order) and is dedicated to teaching the mission of the Roman Catholic Church. “We’ve used The Raiser’s Edge going on probably 20 years for our alumni and donor database,” said Gaier. “With that, we're putting in all the information about our alumni and donors. Obviously, with private schools, fundraising is a critical piece, and having accurate information really allows you to survive. The nice thing is that we can tie that to our website, with the community and the login, to start pulling in some more information from our constituents.” A recent letter from Moeller High School President Bill Hunt to the Moeller community underscored the fundraising success the school has seen, and the importance of the connection, assisted by their website, between the school and all of its constituents. “Now that the 2011– 2012 fiscal year has come and gone, I wanted to report to you that we achieved our overall goal of $1.25 million raised for the Annual Fund! The actual year-end total came in at $1,276,181.35,” said Hunt in an open letter on the school’s website dated July 2012. “More than just reporting the numbers, though, I wanted to thank all of you for your support of our Men of Moeller this past year. Your partnership ensures we fulfill our mission of developing leadership in young men. Gifts to our Annual Fund make a difference toward that mission and help to narrow that gap between tuition and the actual cost to educate a young man at Moeller.” Moeller High School is also increasingly using The Education Edge as the school’s community database, said Gaier. “That will be all our parents, all our faculty, all of our students. Also any admission piece is part of that — part of our recruiting effort to draw in new students. We have a database of grade school individuals, or potential applicants. The nice thing about both [The] Raiser’s Edge and [The] Education Edge is that when people log into our website, if they’re on the Education Edge side, the database will know that and they can update their profile and that gets dumped into their record. If they’re on the alumni side, then that profile record will get dumped into the [The] Raiser’s Edge.” Gaier said data will be the focus for the near future at Moeller: “I think we have a lot of the right tools with The Raiser’s Edge, The Education Edge, and the community with Online Campus Community. With all of that, our big hope this year is getting as much data in those databases to utilize as we possibly can, and using that data effectively. We want to be more efficient at getting the data in, and I think the tools will help with that. This will help us make better decisions, whether they are about recruiting or fundraising or getting information to parents that we want to get to them. That’s really our big focus this year.”
  8. 8. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 7 Blackbaud for K – 12 Independent Schools Attract/Retain More Students Wilmington Friends School is using Blackbaud’s NetClassroom, part of The Education Edge. NetClassroom enables schools to easily share student information among administrators, teachers, and parents. For example, parents and students can check their child’s grades, attendance, conduct, and schedule, as well as print report cards and transcripts, all from the home or the office. The use of NetClassroom has been a huge boon for engagement with students and families, especially when paired with the school’s new laptop initiative, according to Miller. “We just implemented a one-to-one laptop program for our students in grades 5 through 12, and we also use tech for students via NetClassroom,” he said. “Parents love that they can keep track of assignments, etc., and kids love that they can get assignments and handouts even if they left them in their lockers. It's also a nice selling point that if a student is absent, it's not a problem.” Advance FundRaising Efforts Research done by Blackbaud and published in the Online Giving Report shows that online giving was up 13% year over year in 2011, with 54% of organizations in the analysis experiencing results at or above this growth rate. Large organizations grew by 8.6% and medium organizations grew 13.1% in 2011. Smaller nonprofits grew 12.8% compared to the same time period in 2010. (The 13% figure was arrived at after excluding large international affairs organizations from the analysis. There was a significant amount of giving in this space in 2010 after the earthquake that year in Haiti.) The online giving picture for the education industry looks even better, with education seeing a 26% increase in online giving in 2011 compared to 2010. The growth since 2009 is a staggering 40%. One school that relies more heavily than most on such giving is the Church Farm School, a small boarding/day school for financially needy boys in Chester County, Pennsylvania. Only 10% of the school’s budget is met by tuition revenue, with the balance covered by charitable contributions, according to Neil Fanelli, the school’s director of finance and operation. “As a mission-driven institution, our livelihood depends upon buy-in by the public and each and every constituency of the School,” said Fanelli. “We must raise a significant amount of dollars/donations every year to continue our charity.” Church Farm School’s website is designed and implemented with the help of Blackbaud Interactive. To help the school meet its needs, Fanellli said, it is committed to consistency in its database (in other words, a unified database approach), software (Blackbaud modules), and website across the entire enterprise. “This model will help to create efficiencies in ONLINE GIVING IN THE EDUCATION SECTOR — YEAR OVER YEAR INCREASE 200920102011 14% 26% Parents love that they can keep track of assignments, etc., and kids love that they can get assignments and handouts even if they left them in their lockers. — Gregg Miller, Director of Technology, Wilmington Friends School
  9. 9. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 8 Blackbaud for K – 12 Independent Schools compiling and sharing information, as well as enhance effectiveness in regard to mass communication and appeals to our constituencies and others,” he said. This level of enhanced communication has yielded impressive returns: “During fiscal year 2011 – 2012, a goal was set to increase alumni participation in our annual fund (or annual gifts),” said Fanelli. “Through web-based communication, and tapping information existing within The Raiser’s Edge and our database, we achieved campaign goals and increased alumni giving and participation levels by nearly 300%.” Hannon said Holy Trinity Episcopal Academy’s annual fund is a common page on the website that is always up and functional. The site works to promote the two major fundraising events put on each year by the advancement department, and the school also has an alumni class notes page that runs off the database. She said the school may also be looking down the road at software that will help them track alumni. Lowering the Cost of Communications Gaier said use of Blackbaud’s programs has significantly decreased the number of paper mailings that the school sends out, including for fundraising campaigns. “The biggest change has been improved communication and then lowering the cost of communication,” he said. “We used to do a number of mailings to parents, a number of mailings to alumni, a number of mailings to donors — we have reduced our mailings probably by 75 or 80% because now we can communicate by email using the database.” Gaier said Blackbaud is also making communication more effective because it can be more targeted. “We’re just getting into targeting information,” said Gaier. “When people log in, we can target information to them based on what their roles are in our community — for example, whether they are a parent or a student or an alum…if somebody is in the class of 2002, when they log in we might have information on their 10-year reunion on their landing page. They would see information about that 10-year reunion, but other members of the community would not.” Miller said the Wilmington Friends School development office does “tons” of fundraising efforts: “I don't think any of them don’t use technology. From email blasts to alumni, to thank-you videos posted on the website. Our auction is totally tech-driven. Even our ‘low-tech’ fundraising chores, such as mailings and thank-yous, all rely on data-driven mailing lists, printers, etc.” The St. Alcuin Montessori School’s Ridenour said the ability to quickly and effectively configure Online Campus Community to focus fundraising efforts has paid off. Some people, she said, tend to give more or more often when they are donating to a specific cause rather than to the organization. She related a story about a family who wanted to set up a fund to refurbish a playground in their daughter’s name. The school was able to build a dedicated portion of its website promoting the cause, which Ridenour believes resulted in increased giving. We have reduced our mailings probably by 75 or 80% because now we can communicate by email using the database. — Jeff Gaier, Technology Director, Archbishop Moeller High School
  10. 10. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 9 Blackbaud for K – 12 Independent Schools The educational institutions we spoke with for this white paper represent diverse locations, sizes, socioeconomic status of their communities, and missions. But all of them have several things in common: They are committed to providing the best possible education to their students in a safe, nurturing setting; they are committed to working with families from the time students are in the classroom to when those children have children and even grandchildren of their own; they pride themselves on the dedication and expertise of their staff; and they have realized that open, authentic communication is the key to achieving effective learning communities, maintaining strong ties with alumni, managing effective fundraising, and attracting new families. They also have realized through hard work and extensive research and collaboration with families that online tools can be the difference between developing and maintaining dynamic, two-way dialogs with parents and alumni and settling for static interactions that are not only ineffective but could even degenerate relationships. These schools are also challenged to collect, analyze, and deliver to appropriate stakeholders (in an understandable form) the copious amounts of data they collect every day. Systems like Blackbaud’s Online Campus Community, The Raiser’s Edge, The Financial Edge, and The Education Edge are easing the burden these and other schools shoulder as they work to meet the challenges of the 21st century school. How is Technology Impacting Independent Schools? Get the Tech Savvy Independent School Infographic to see how technology is helping every school office. Download it here!
  11. 11. © January 2013 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com 10 Blackbaud for K – 12 Independent Schools © January 2013, Blackbaud, Inc. This white paper is for informational purposes only. Blackbaud makes no warranties, expressed or implied, in this summary. The information contained in this document represents the current view of Blackbaud, Inc., on the items discussed as of the date of this publication. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. About Blackbaud Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 27,000 customers in more than 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom. About Blackbaud for K – 12 Independent Schools Build a strong, integrated school management infrastructure with Blackbaud’s Total School Solution™ . The only truly integrated and customizable solution that allows you to connect all of your school operations, including online admissions, re-enrollment, communications, billing, and more. Spend less time on administrative tasks and more time building relationships. Learn more about a Total School Solution for your small, faith-based, or large school. Visit Blackbaud.com/k – 12 request a demo speak with a k – 12 expert

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