Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact


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Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!

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  • Capture a visitor’s interest immediatelyWhen a visitor scans the page they know what the Non-profit is about.Easy-to-understand navigation and overall design. Pages load quicklyMost eye-catching elements to load first and near the top of the pageServe your audience and specific segments Reflect your identity, brand, and mission Provide targeted content for donors and supporters Appeal to all audiences, young and old
  • The Facing the Future Conference is put on by the United Methodist Church’s General Board of Church and Society to promote cross-racial and cross-cultural appointments in the global church.Client Asked For: Urban Los Angeles feel, bright green color, modern yet still acessible and user friendlyNeat Features: unique use of backgrounds and textures, easy to maintain CMS system
  • Want new web presence to reflect the prestige brandWant to represent exotic locale of the Biscanye Bay in Miami
  • Provide relevant content to your registered members
  • This is a personalized login landing page for the Lutheran Church of Missouri. Depending on your role defined in NetCommunity you will have access to specific targeted content.Church worker, staff member, volunteer you will see tabs that are relevant to you.
  • Want new web presence to reflect the prestige brandWant to represent exotic locale of the Biscanye Bay in Miami
  • First things first- if you don’t have emails.Participating Grow clients in Jan 2011- before using Grow to after using GrowOn average, Blackbaud Grow clients grow their email subscription list over 100% - by driving people to their website through traditional fundraising/communication methods and by using the tools available to them with NetCommunity, such as online event registrations, online giving, community sign ups, enewsletters – they have been able to capture more emails and grow their house file.Let’s take a look at some of these interactive toolsEncouraged donors to look up giving history online during tax season (2 years in a row now) by mailing out postcards telling them about it. It generates a lot of online signups (which include email addresses). Sent postcards encouraging people to sign up for new websiteDriving direct mail donors to make their gifts onlinecollecting e-mail on registrations for eventsUsing emails to reach out to our alumni to have them spead the word of mouth to their fellow alumni.We are in the process right now to really utilizing our website with the polls, online event registration, monthly discussions, e-newsletters, etc.Asking for them with every donationconstant request to provide us with email addressesduring reunions and other school events.
  •  Insert Interactive Promotional Banners everywhere your constituents spends time, such as your organization’s site, event headquarters, social networking sites (Facebook, Linkedin, etc.) and email signatures. Make your call-to-action bold and instantaneous.
  • Louisiana SPCA & The Children’s Hospital Foundation of Colorado
  • Don’t just use targeted content for your website, but for your emails as well. This is a Thank You email from Children’s Hospital of Boston. Once you have successfully completed an action on their website, it automatically sends an email thanking you for your participation, with specific information about you and the action you performed. This can be used during event registration, donation drives, advocacy campaigns – all types of action where your constituents deserve to be thanked for their participation.Reach audiencesSend targeted messages to specific segments of supportersDesign email messages so they are consistent with the organization’s brandAllow supporters to easily respond, react, and share
  • Example: RAIN, Inc., Louisiana SPCA, Room To Read
  • Event Calendars and Registration
  • Example: Room To Read &
  • Presbyterian Homes and Family Service
  • The YWCA Cares African site is to be used as an online gift catalog to send items to people in need in African countries.Client Asked For: clean, site, black and white color scheme featuring orangeNeat Features: prominent stats scroller, single page add to cart functionality, hover boxes for more information
  • Event Calendars and Registration
  • Example: Parkview Foundations
  • Now you can enroll virtual participants in your events, allowing them to raise money and bring sponsors into your agency. And you get to engage them with visual updates about event progress, fundraising success and special content.
  •  Heifer – web badgeBowl for Kids Sake – email badgeWorld Food Program – branded progress meterPeople don’t just have to give on a standard donation form – you can put the web or email badges anywhere for people to take direct action from an email signature to a blog to a social media page. The branded progress meters allow you to really customize your motivational tools to speak directly to your constituents.
  • Example: International Rescue Committee and Amnesty International, USA
  • International Rescue Committee encourages people to take action right on their Facebook page – this allows constituents to participate in advocacy campaigns and repost onto their Facebook wall about the action they completed. There are so many opportunities to allow constituents to take action for your organization without ever leaving Facebook – donating, registering, advocating on your behalf – and without ever leaving the place they browse the most – Facebook.
  • Just like International Rescue Committee, this encourages people to take action right on their Facebook page – this time for Amnesty International. This encourages users to send letters regarding a specific campaign. The key to engaging your constituents is to stay active. They put up campaigns constantly to keep people coming back to take action for a second, third and fourth time.
  • Because it’s all about converting and retaining
  • Targeted content for sponsors and champions to set up their recurring giving.
  • And if your supporter is inspired to log in, you can personalize their experience online based on what you know about them. Christine is able to update her personal information,
  • 2-way conversation online vs. one-way.
  • With everyone, including your donors and prospects, being saturated with emails daily- having a strategy in place is even more important. You have to be strategic to be effective. And get the desired outcome
  • We have reviewed the outcomes we focus on, let’s take a deeper dive into what is included and how we help you achieve results.
  • In order for your campaigns to be successful, we need to set a solid foundation for them. We will do this by defining your audience through a segmentation process. Your marketing is only effective if your audience is interested. Once we know our segments, we need to plan our campaigns – how will we engage our targets?Delivering your emails is not as simple as pressing send – we will develop a conscious delivery strategy for optimal resultsThere’s always a lesson learned in every activity – so we will analyze our results to adjust our strategy for even better results for future campaigns
  • Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact

    1. 1. t<br />NetCommunity Grow <br />Integrated Technology + Strategy = Impact <br />Jenny Matheney and Karen Collins<br />
    2. 2. What creates an impactful online Experience?<br />Appealing & Engaging Web Design<br />Interactive Web Tools<br />Personalized Content<br />Effective eMarketing<br />
    3. 3. Appealing design<br />First Impressions Matter<br />
    4. 4. Visitors will decide to stay or leave your website in 4 seconds or less.<br /> It continues to shrink.<br /><br />
    5. 5. Appealing web design<br />Design with a purpose to drive people to take immediate action.<br />
    6. 6. Serve your audience & specific Segments<br />
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    10. 10.
    11. 11.
    12. 12. Reflect your identity, brand, and mission<br />
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    15. 15. Provide relevant & targeted content<br />
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    18. 18.
    19. 19. Appeal to all audiences, young and old<br />
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    23. 23. Interactive web tools<br />
    24. 24.
    25. 25. Step it up a notch with…<br />Dynamic Banners<br />
    26. 26. Personalized email tools<br />
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    29. 29. Surveys, blogs, & forums<br />
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    31. 31.
    32. 32. Online giving<br />
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    36. 36. Dynamic Event Management<br />
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    38. 38.
    39. 39. Step it up a notch with…<br />Email Badge<br />Web Badge<br />Branded Progress Meters<br />
    40. 40. Social tools<br />
    41. 41.
    42. 42. Step it up a notch with…<br />
    43. 43.
    44. 44. Targeted content matters<br />
    45. 45. Repeat giving for donors acquired through generic giving pages is <br />66.7% lower <br />than for donors who give via charity-branded giving pages. <br />.<br />
    46. 46. <ul><li>Brand your online giving pages</li></li></ul><li>60% of donors visit a non-profits website before giving.<br />
    47. 47. <ul><li>Make it easy to share
    48. 48. make it simple to give
    49. 49. Help them spread the word
    50. 50. Provide multiple giving choices </li></li></ul><li><ul><li>Focus on the relevant- for you and them</li></li></ul><li><ul><li>Make it interactive & useful</li></li></ul><li><ul><li> make it easy to update
    51. 51. make it relevant & personal
    52. 52. keep it interactive</li></li></ul><li>
    53. 53. Emarketing strategy<br />Combining effective tools with non-profit expertise<br />
    54. 54. Email is Alive and Well!<br />247 billion messages sent per day…More than 2.8 million emails are sent every second.<br />
    55. 55. Viral <br />Campaign<br />Seasonal <br />Campaign<br />Communicate<br />More<br />Effectively<br />Reach More<br />Supporters <br />End of Year <br />Appeal<br />Campaign<br />Raise More<br />Money<br />Increase<br />Participation<br />“Missing You”<br />Campaign<br />
    56. 56. Quarterly campaigns that drive results<br />Viral Campaign<br /><ul><li>Blackbaud Net Community client, RAIN, Inc. increased subscriber lists by 800%. Atlantic City Rescue Mission experienced a 100% increase in website traffic</li></ul>Seasonal Campaign<br /><ul><li>Blackbaud Net Community client, Women’s Center & Shelter of Greater Pittsburgh, boasted a 34% open rate and a 13% click-through- far above the industry average.</li></ul>“I Miss You” Campaign<br /><ul><li>Blackbaud Net Community clients average a 105% increase in their email subscriptions.</li></ul>End-of-Year Appeal <br /><ul><li>Blackbaud Net Community clients averaged a 55% increase in online giving, and the Blackbaud average gift size is double the industry’s - $144 vs. $81</li></li></ul><li>DEFINE<br />PLAN<br />PERSONALIZEOUTREACH<br />AUDIENCE SEGMENTATION<br />ANALYZEandIMPROVE<br />ANALYZE<br />TAKE ACTION<br />COMMUNICATION PLAN<br />
    57. 57. Netcommunity Grow Integrated Technology + Strategy = Impact <br />
    58. 58. Questions<br />