Ask the Experts: Performing Arts & General Admissions Best Practices


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bbcon 2013

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Ask the Experts: Performing Arts & General Admissions Best Practices

  1. 1. 10/7/2013 #bbcon 1 Arts and Cultural Panel Discussion – Ask The Experts
  2. 2. 10/7/2013 #bbcon 2 • Introduce yourself to everyone at your table • Introduce yourself to at least 3 people in the room you don’t know • Introductions should include: - Your first name - Your organization and its mission - Your role at the organization and tenure LET’S GET ACQUAINTED!
  3. 3. 10/7/2013 #bbcon 3 WELCOME AND GROUND RULES
  4. 4. 10/7/2013 #bbcon 4 • Today is meant to be a forum; the sharing of your ideas is critical. • Everyone’s input is equally valuable. • Listen to and learn from those around you. • Our role is to steer discussion, clarify points & facilitate input from all participants. • Take advantage of this time & enjoy yourself today! WELCOME AND GROUND RULES
  5. 5. 10/7/2013 #bbcon 5 AGENDA
  6. 6. 10/7/2013 #bbcon 6 • Introduction of panelist • Planned discussion topics • Questions submitted pre-conference • Open forum AGENDA
  7. 7. 10/7/2013 #bbcon 7 • Jennifer Kilmer, Director, Washington State Historical Society • Rachael Grygorcewicz, Director of Visitor Services, Lower East Side Tenement Museum • Jeffrey Leib, Principal Consultant, Jeffrey Leib Consulting • Brian Stallings, CEO, TopTix USA • Jay Odell, Vice President and General Manager, Altru, Blackbaud PANELISTS – WHO ARE WE?
  8. 8. 10/7/2013 #bbcon 8 To get us started, we’ve been thinking about what’s going on in our industry. Some key themes that came to mind for us are: • Diversification of business and brand – why is this important. • What is the consumer experience (before, during and after)? How does this correlate to retention and knowing the various constituencies? • We know the importance of technology in being successful. What are we seeing in the marketplace to where technology is helping us be more efficient and effective? WHAT’S ON OUR MINDS?
  9. 9. 10/7/2013 #bbcon 9 • Knowing Your Consumer. What Does Your Consumer Want: It has been said that our patrons/guests/visitors/members know who we are. Do we know who they are, what they want and at what price? What should we be doing or considering in getting to know our various constituencies? • Branding and Diversification: There is a lot of buzz about diversifying our business and brand in Arts and Culture to stay alive and relevant in an ever increasingly competitive marketplace. First, do you believe this to be true and if so, what should we all be considering with respect to diversifying our business at home? • Social Media: Social media is a known quantity in how we interact with our various constituencies. What should have been occurring already (website, Facebook, etc.) What are you taking advantage of now or seeing in industry of what is to come? ON TO THE QUESTIONS…
  10. 10. 10/7/2013 #bbcon 10 • We’re seeing our membership growing at our organization, but it’s not translating into a similar increase in donations. How can we encourage people to take that next step and donate? • We’re a small museum and trying to get the word out in our community. Any tips about ways we can promote our organization without breaking the bank? • We seem to lose a lot of our members from year to year. What is a good membership retention rate and how do we improve ours? HELLO CALLER, YOU’RE ON THE AIR…
  11. 11. 10/7/2013 #bbcon 11 What Questions Do You Have? OPEN FORUM