8 Essential Ingredients Every Nonprofit Website Needs

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For any nonprofit organization, your website must be more than a static online brochure. Your website must keep supporters interested and engaged, help you grow your email list, and help you raise …

For any nonprofit organization, your website must be more than a static online brochure. Your website must keep supporters interested and engaged, help you grow your email list, and help you raise more money for your mission. A compelling web presence helps you become a better fundraiser by promoting your mission and driving engagement, donations, and action. Follow these eight essential ingredients and you'll have a high performing website in no time!

http://www.blackbaud.com | http://www.npengage.com

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  • 1. 8 ESSENTIAL INGREDIENTS EVERY NONPROFIT WEBSITE NEEDS S IT WEB STRATEGIEAY SIMPLE NONPROF IN PRACTICE TOD AT YOU CAN PUT TH BY: RAHEEL GAUBA, CREATIVE DIRECTOR, BLACKBAUD
  • 2. SOME INTERESTING FACTS It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website. SOURCE: BBC #liveInt 2
  • 3. SOME INTERESTING FACTS 40% of people will abandon a web page if it takes more than three seconds to load. SOURCE: eConsultancy #liveInt 2
  • 4. SOME INTERESTING FACTS 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. SOURCE: Marketing Charts #liveInt 2
  • 5. SOME INTERESTING FACTS Only 55% of companies are currently conducting any online user experience testing. SOURCE: eConsultancy #liveInt 2
  • 6. SOME INTERESTING FACTS 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. SOURCE: Keynote #liveInt 2
  • 7. IT’S THE ERA OF SIMPLICITY & USABILITY Aaaah! ed bling o more tes! N t websi ou The KISS principle is more important than ever before Regardless of taste! Simple rule: If a child can’t use it, it’s probably too complex! #liveInt 3
  • 8. GO MOBILE OR GO HOME! More people are browsing your website using a mobile device than ever before... ARE YOU READY FOR THEM? FACT: Mobile usage will trump desktop web usage in 2014. source: tag.microsoft.com #liveInt 4
  • 9. YOUR SUPPORTERS ARE SOCIAL... HOW ABOUT YOU? ARE YOU: 1. 2. 3. 4. 5. listening? sharing? partnering? asking for shares? using appropriate technology? #liveInt 5
  • 10. CREATE VISUAL + SHARABLE CONTENT! 50% your brain is involved in visuals. 0:01s Time it takes to evaluate a visual scene. People remember 80% of what they see (20% of what they read). sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual Communication Cutest couples contest photo credit: ASPCA #liveInt 6
  • 11. Write down the 5 most important tasks your users need to perform on your website. Invite your best supporters and some staff members for lunch. Ask them to complete those tasks. Evaluate time taken and capture comments and feedback. Put plans in place to address feedback and improve task times. HOW ABOUT PIZZA WITH YOUR USERS? #liveInt 7
  • 12. EMOTIONS LEAD TO ACTIONS / / / / / blog regularly. use powerful titles ~ be brave! use one engaging image (ideally). call out featured quotes. calls to action should be short, simple and feel urgent. #liveInt 8
  • 13. (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU? 5,459 PEOPLE SERVED 99,299 GALLONS DELIVERED 1.2M PETITIONS FILED 76,229 LIVES SAVED (AND COUNTING) #liveInt 9
  • 14. AND FINALLY... Lead your users to your most important action items... Every page and blog post should end with a compelling Call to Action. What would you like for me to do next? #liveInt 10
  • 15. Thank You! For more great nonprofit resources, check out www.npengage.com BY: RAHEEL GAUBA, CREATIVE DIRECTOR, BLACKBAUD