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31 Flavors of Peer to Peer Fundraising

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bbcon 2013

bbcon 2013

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  • 1. 10/7/2013 #bbcon 1 31 Flavors of P2P Fundraising PRESENTED BY: MARLA BARR, SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY MARK BECKER, CATHEXIS PARTNERS NANCY PALO, BLACKBAUD
  • 2. 10/7/2013 #bbcon 2 • Welcome • Peer to Peer Fundraising: Trends and Best Practices • Campaign Spotlight: I ____ For Wildlife by San Diego Zoo Global Wildlife Conservancy • Getting Digital: Putting Your Peer to Peer Fundraising Campaign Online • Breakout Sessions TODAY’S SESSION
  • 3. 10/7/2013 #bbcon 3 LET’S GET SOCIAL #bbcon
  • 4. 10/7/2013 #bbcon 4 PEER TO PEER FUNDRAISING: TRENDS AND BEST PRACTICES
  • 5. 10/7/2013 #bbcon 5 WHAT IS PEER TO PEER FUNDRAISING? DONORS FUNDRAISERS NON-PROFIT
  • 6. 10/7/2013 #bbcon 6 WHY IS P2P FUNDRAISING IMPORTANT?
  • 7. 10/7/2013 #bbcon 7 WHO IS P2P FUNDRAISING? 6% 1% 3% 13% 4% 4% 47% 6% 3% 2% 1% 2% 4% 2% 2% Animal welfare Aquarium or zoo Arts and cultural Community Environmental Faith-based Health/Medical (e.g. seeking a cure for a disease) Healthcare (e.g. supporting a hospital or other medical institution) Higher education International aid Library Other School (K-12) Social service Youth
  • 8. 10/7/2013 #bbcon 8 A-Thons Run Walk Rides Endurance Events Virtual Events Do-It- Yourself Fundraising HOW ARE WE P2P FUNDRAISING?
  • 9. 10/7/2013 #bbcon 9 THE MANY FLAVORS OF DIY FUNDRAISING
  • 10. 10/7/2013 #bbcon 10 DIY FUNDRAISERS PERFORM THE BEST
  • 11. 10/7/2013 #bbcon 11 WHY DIY FUNDRAISING IS EXPANDING
  • 12. 10/7/2013 #bbcon 12 • Third Party Fundraisers needed access to the online tools available for NMSS marquee events • Local Chapters needed an easy-to-deploy, easy-to- manage, localized DIY solution. • National HQ needed to expand their fundraising footprint in a consistently branded, Chapter- friendly way. • NMSS worked with Blackbaud Strategic Services using TeamRaiser to create a national Do It Yourself Fundraising Program that could be customized by local chapters. • Set a first year goal of $300K and raised more than $1.8 million. • One chapter Increased fundraising average from $500 to $6,300 with the inclusion on online tools • Launched a national campaign with one consistent brand all on the same day. “TeamRaiser not only provided us the platform to raise more money, it enabled us to improve our business practices around DIY and cultivate a new audience of fundraisers.” Betty Ross, AVP Campaign Development at National MS Society DIY FUNDRAISING SUCCESS STORY Challenge Solution Results
  • 13. 10/7/2013 #bbcon 13 ALL INCLUSIVE DIY FUNDRAISING
  • 14. 10/7/2013 #bbcon 14 ALL INCLUSIVE DIY FUNDRAISING
  • 15. 10/7/2013 #bbcon 15 SINGLE FUNDRAISING FOCUS: ENDURANCE
  • 16. 10/7/2013 #bbcon 16 ENDURANCE PROGRAMS
  • 17. 10/7/2013 #bbcon 17 SINGLE FUNDRAISING FOCUS: MEMORIAL AND TRIBUTE
  • 18. 10/7/2013 #bbcon 18 TWO WAYS TO FUNDRAISE
  • 19. 10/7/2013 #bbcon 19 TWO WAYS TO FUNDRAISE
  • 20. 10/7/2013 #bbcon 20 TWO WAYS TO FUNDRAISE: TWO CAMPAIGNS
  • 21. 10/7/2013 #bbcon 21 MULTIPLE WAYS TO FUNDRAISE
  • 22. 10/7/2013 #bbcon 22 SINGLE FUNDRAISING DAY
  • 23. 10/7/2013 Blackbaud Confidential 23 BUILD UPON EXISTING CAMPAIGN
  • 24. 10/7/2013 Blackbaud Confidential 24 BUILD UPON EXISTING CAMPAIGN
  • 25. 10/7/2013 #bbcon 25 • Ability to integrate with TeamRaiser •Ability to provide branded templates •You choose the price point and all revenue above cost is donated to organization INTEGRATED ECOMMERCE CAMPAIGNS
  • 26. 10/7/2013 #bbcon 26 CAMPAIGN SPOTLIGHT: I ___ FOR WILDLIFE SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY
  • 27. 10/7/2013 #bbcon 27 I___FOR WILDLIFE
  • 28. 10/7/2013 #bbcon 28 We have many competing programs. HURDLES I am not Susan G. Our SM Lives on another planet No time, no money, no staff!
  • 29. 10/7/2013 #bbcon 29 These are our donors BUT, WHY WE DECIDED TO PUSH FORWARD All the cool cats are doing it That whole social media thing isn’t going away The numbers don’t lie
  • 30. 10/7/2013 #bbcon 30 Developed our Play Book • The when, why, how, and what (were we thinking) SO, WHAT DID WE DO
  • 31. 10/7/2013 #bbcon 31 Sold it internally SO, WHAT DID WE DO Sold it internallySold it internally
  • 32. 10/7/2013 #bbcon 32 • Organized the beta group • Developed all the loot • 100 day plan • Weekly communications SO, WHAT DID WE DO Achievements… • Their goal: $3,950 • They raised $4,371 • Reached 121 new donors
  • 33. 10/7/2013 #bbcon 33 THE BETA TEST: SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY Communications – Building the community Get up close Help them tell their story Thank them! Celebrate their successes
  • 34. 10/7/2013 #bbcon 34 THE LAUNCH • Selected one of the beta testers to feature • Prepped him from the beginning that he would be our “poster child” • Ensured he met his fundraising goal
  • 35. 10/7/2013 #bbcon 35 THE LAUNCH: COMMUNICATIONS Communications & Marketing • 7 email sent in 3 days • Social media – nope! • Attended 20 internal staff and volunteer meetings
  • 36. 10/7/2013 #bbcon 36 SO, HOW DID WE DO? • Average goal: $737 • Average dollars raised: $814 • Benchmark $449 • Average numbers of donors: 15.5 • Benchmark 11.2 • Average number of emails sent: 7.5 • benchmark 6.8
  • 37. 10/7/2013 #bbcon 37 MY 5 LEVELS OF P2P PEEPS Active Inactive Newbies Prospects Graduates
  • 38. 10/7/2013 #bbcon 38 GETTING DIGITAL: PUT YOUR PEER-TO-PEER FUNDRAISING ONLINE
  • 39. 10/7/2013 #bbcon 39
  • 40. 10/7/2013 #bbcon 40 GETTING STARTED YEAR 1: KEEP IT SIMPLE. FOCUS ON GETTING THE BASICS RIGHT • Calls to action • Login • Social Media • Event Info • Mission focused branding • Honor Rolls • Fundraising Support • Sponsors • Responsive Design
  • 41. 10/7/2013 #bbcon 41 GETTING STARTED YEAR 1: KEEP IT SIMPLE. CALLS TO ACTION
  • 42. 10/7/2013 #bbcon 42 GETTING STARTED THE BASICS: CALLS TO ACTION
  • 43. 10/7/2013 #bbcon 43 GETTING STARTED THE BASICS: CALLS TO ACTION
  • 44. 10/7/2013 #bbcon 44 GETTING STARTED THE BASICS: CALLS TO ACTION
  • 45. 10/7/2013 #bbcon 45 GETTING STARTED THE BASICS: CALLS TO ACTION
  • 46. 10/7/2013 #bbcon 46 GETTING STARTED THE BASICS: CALLS TO ACTION.
  • 47. 10/7/2013 #bbcon 47 GETTING STARTED THE BASICS: CALLS TO ACTION.
  • 48. 10/7/2013 #bbcon 48 GETTING STARTED THE BASICS: CALLS TO ACTION
  • 49. 10/7/2013 #bbcon 49 PROMOTING COMPETITION & ACHIEVEMENT “CREATING TEAMS IS NOT JUST AN OPTION FOR REGISTRATION, IT IS THE BIGGEST PRECURSOR TO PEER-TO- PEER FUNDRAISING REVENUE.” - BLACKBUAD’S PEER-TO-PEER EVENT FUNDRAISING BENCHMARK STUDY MARCH 2013
  • 50. 10/7/2013 #bbcon 50 PROMOTING COMPETITION & ACHIEVEMENT
  • 51. 10/7/2013 #bbcon 51 PROMOTING COMPETITION & ACHIEVEMENT
  • 52. 10/7/2013 #bbcon 52 PROMOTING COMPETITION & ACHIEVEMENT
  • 53. 10/7/2013 #bbcon 53 PROMOTING COMPETITION & ACHIEVEMENT COMPANIES
  • 54. 10/7/2013 #bbcon 54 PROMOTING COMPETITION & ACHIEVEMENT “COMPANIES”
  • 55. 10/7/2013 #bbcon 55 PROMOTING COMPETITION & ACHIEVEMENT “COMPANIES”
  • 56. 10/7/2013 #bbcon 56
  • 57. 10/7/2013 #bbcon 57
  • 58. 10/7/2013 #bbcon 58 FUNDRAISING SUPPORT
  • 59. 10/7/2013 #bbcon 59
  • 60. 10/7/2013 #bbcon 60 FUNDRAISING SUPPORT
  • 61. 10/7/2013 #bbcon 61 FUNDRAISING SUPPORT
  • 62. 10/7/2013 #bbcon 62 FUNDRAISING SUPPORT
  • 63. 10/7/2013 #bbcon 63 FUNDRAISING SUPPORT
  • 64. 10/7/2013 #bbcon 64 FUNDRAISING SUPPORT
  • 65. 10/7/2013 #bbcon 65 FUNDRAISING SUPPORT
  • 66. 10/7/2013 #bbcon 66 FUNDRAISING SUPPORT
  • 67. 10/7/2013 #bbcon 67 RESPONSIVE
  • 68. 10/7/2013 #bbcon 68 BEYOND THE BASICS
  • 69. 10/7/2013 #bbcon 69
  • 70. 10/7/2013 #bbcon 70 BEYOND THE BASICS
  • 71. 10/7/2013 #bbcon 71 BEYOND THE BASICS
  • 72. 10/7/2013 #bbcon 72
  • 73. 10/7/2013 #bbcon 73
  • 74. 10/7/2013 #bbcon 74 AFTER THE EVENT
  • 75. 10/7/2013 #bbcon 75
  • 76. 10/7/2013 #bbcon 76 FUNDRAISING SUPPORT
  • 77. 10/7/2013 #bbcon 77
  • 78. 10/7/2013 #bbcon 78
  • 79. 10/7/2013 #bbcon 79 Personal event day within Single campaign using Luminate Survey in Participant Center
  • 80. 10/7/2013 #bbcon 80 Personal kilometer tracker
  • 81. 10/7/2013 #bbcon 81
  • 82. 10/7/2013 #bbcon 82 BRINGING MULTIPLE CAMPAIGNS TOGETHER
  • 83. 10/7/2013 #bbcon 83
  • 84. 10/7/2013 #bbcon 84
  • 85. 10/7/2013 #bbcon 85
  • 86. 10/7/2013 #bbcon 86
  • 87. 10/7/2013 #bbcon 87
  • 88. 10/7/2013 #bbcon 88 BREAKOUT SESSIONS
  • 89. 10/7/2013 #bbcon 89 P2P BOOT CAMP IS BACK! CLASSES START NOVEMBER 5TH