10 Practical Tips to Drive Your Nonprofit's Website from Good to Great

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Did you know 41% of Canadian donors turn to an organization’s website for the information they need to decide if they will make a donation? If you are unsure or don’t know if your website provides the right information to attract and engage prospective and current donors and supporters online, join us for an hour long workshop with Raheel Gauba, Blackbaud’s design guru. In this session Raheel will share core principles of great web design while walking you through examples of some of the best Canadian nonprofit websites on the Internet today. Learn what makes a good website even better!

1. Every pixel has it's purpose
2. Design to be audience centric
3. Less is always more
4. Maintain + Improve your brand
5. Know your purpose
6. Focus on moving the audience (Call to action)
7. Think outside the box
8. Put your CMS to good use
9. Harness the power of email
10. Personalize your donation form

10 Practical Tips to Drive Your Nonprofit's Website from Good to Great

  1. 1. Drive Your Nonprofit’s Website from Good to Great Presented by Raheel Gauba Online Strategist for Nonprofits - Blackbaud Bound for Greatness: A free webinar series by Blackbaud
  2. 2. #liveInt 12 BRAND
  3. 3. #liveInt 13 IS A FEELING. IS PERSONALITY. IS A POINT OF VIEW. IS SUPPORTER-CENTRIC VALUES. A BRAND .. D x
  4. 4. #liveInt foundations 14 of successful websites
  5. 5. #liveInt SHARE INFORMATION MORE EFFECTIVELY 15
  6. 6. #liveInt COMMUNICATE IN A PERSONALIZED MANNER 16
  7. 7. #liveInt SUPPORT ORGANIZATIONAL GOALS 17
  8. 8. #liveInt BUILD A COMMUNITY STRENGTHEN RELATIONSHIPS & 18
  9. 9. #liveInt SOME INTERESTING FACTS 19 NEW! 94% of people cited web design as the reason they mistrusted or rejected a website. SOURCE: 2012 Mobile User Survey 94% of people cited web design as the reason they mistrusted or rejected a website. SOURCE: 2012 Mobile User Survey
  10. 10. #liveInt SOME INTERESTING FACTS 19 NEW! It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website. SOURCE: BBC It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website. SOURCE: BBC
  11. 11. #liveInt SOME INTERESTING FACTS 19 NEW! 40% of people will abandon a web page if it takes more than three seconds to load. SOURCE: eConsultancy 40% of people will abandon a web page if it takes more than three seconds to load. SOURCE: eConsultancy
  12. 12. #liveInt SOME INTERESTING FACTS 19 NEW! 48% of people cited a website’s design as the number one factor in deciding credibility SOURCE: SME Website Statistics. Feb 27, 2014 48% of people cited a website’s design as the number one factor in deciding credibility SOURCE: SME Website Statistics. Feb 27, 2014
  13. 13. #liveInt how do we get from good to great 20
  14. 14. #liveInt
  15. 15. #liveInt #1 EVERY PIXEL HAS A PURPOSE
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  25. 25. #liveInt #2 DESIGN MUST BE AUDIENCE CENTRIC
  26. 26. #liveInt
  27. 27. #liveInt #3 LESS IS ALWAYS MORE!
  28. 28. #liveInt #4 MAINTAIN + IMPROVE YOUR BRAND IDENTITY
  29. 29. #liveInt #5 THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
  30. 30. #liveInt #6 FOCUS ON MOVING THE AUDIENCE (CTA)
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  40. 40. #liveInt #7 THINK OUTSIDE THE BOX!
  41. 41. #liveInt #8 PUT YOUR CMS TO GOOD USE!
  42. 42. #liveInt 35 HARNESS THE POWER OF EMAIL! #1 Activity on Smart Phone. But nonprofits are competing for mindshare in the inbox
  43. 43. #liveInt 36 HARNESS THE POWER OF EMAIL! 86% 86% 87% 80% }use the internet mostly for email
  44. 44. #liveInt 37 HARNESS THE POWER OF EMAIL! $$ $ $ $ Sign up
  45. 45. #liveInt PERSONALIZE & AUTOMATE YOUR DONATION FORMS 38 Past activity is a good indicator of future interaction casual visitor email prospect past donor
  46. 46. #liveInt PERSONALIZE & AUTOMATE YOUR DONATION FORMS 39 $50 $75 $100 $125 [Other] Give monthly! $10 $25 $50 $75 [Other]
  47. 47. #liveInt 40 BRAND
  48. 48. #liveInt 40 TRUST BRAND
  49. 49. #liveInt 40 LOYALTY TRUST BRAND
  50. 50. #liveInt 41 Luminate Online Marketing Marketing Automation for Nonprofits Smart Donation Forms Supporter Scoring eCommerce, Page Builder & more!
  51. 51. #liveInt 42 Website Design & Branding Website Redesigns Search Engine Optimization Usability Testing & Analysis Fine-tune your transactional pages for higher conversion Branding & more!
  52. 52. #liveInt 43 your turn!
  53. 53. #liveInt 44 reference websites http://www.girleffect.org http://www.girleffect.org/2015-beyond/girls-voices/ http://slaveryfootprint.org http://www.amnestyusa.org https://www.namesforchange.org/Intro http://sexgerms.com http://www.2015quilt.com http://mcsc.ca http://www.one.org/us/ http://www.cwf-fcf.org/en/index.html http://lrcp.tours.lhsc.on.ca/intro-to-chemo/about-chemotherapy http://rockquation.ca http://missingkidsstamps.ca http://www.warchild.org.uk http://www.adra.ca http://albertacancer.ca
  54. 54. Drive Your Nonprofit’s Website from Good to Great Presented by Raheel Gauba Online Strategist for Nonprofits - Blackbaud Twitter: @raheelgauba raheel.gauba@blackbaud.com slideshare.net/raheelgauba slideshare.net/blackbaud Bound for Greatness: A free webinar series by Blackbaud THANK YOU!

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