Your SlideShare is downloading. ×
  • Like
BLA Social Media Insights & ROI Framework_graphic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

BLA Social Media Insights & ROI Framework_graphic

  • 92 views
Published

This framework outlines an evolution from text analytics to language analysis. Off the shelf listening tools provide many of the high level metrics that give us a read on which way the wind is …

This framework outlines an evolution from text analytics to language analysis. Off the shelf listening tools provide many of the high level metrics that give us a read on which way the wind is blowing (high volume, # fans, tweets etc) - all good and important. Language analysis, however, brings a whole new set of dimensions to social media and online conversations including 'resonance'...the ability to size, scale and trend social media brand conversations that "actually matter" provides a rich insight into consumer thinking and associated monetary value (via econometrics).

Published in Data & Analytics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
92
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Driving brand awareness and behaviour through SEITM insights and advanced analytics. Using known ‘tools’ to listen and monitor consumer conversations. Measure engagement* and importance through Stance- Shift AnalysisTM * Engagement as it transpires through the language used across social media channels Listening & Monitoring Measuring Engagement Social Media Analytics Social ROI BLA Social Media Insights and ROI Framework Econometrics to monetise social media investments against all other media. Extend the Value of Social Media Insights