1. An example of how you can use modern communications tool to sell your wine tourism destination. It is based on a real live example of how it can be done from BKWine, with http://www.bkwinetours.com and http://www.bkwinevinresor.com and gives a simple recipe for how anyone can do it. Tools discussed include: internet web site, blogs, email marketing newsletters, facebook, twitter as well as other social media platforms.
2. Recommendations for four simple steps that a winery should do to start being successful in wine tourism.
Presentation initially made at the International Wine Tourism Conference organised by Citta del Vino in Cagliari, Sardinia, Italy, in June 2011.
Copyright text & photography: http://www.bkwine.com.