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UNDP & Social Media - an overview September 2012

UNDP & Social Media - an overview September 2012



This slide deck was used for a briefing of international journalists in New York in September 2012.

This slide deck was used for a briefing of international journalists in New York in September 2012.



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    UNDP & Social Media - an overview September 2012 UNDP & Social Media - an overview September 2012 Presentation Transcript

    • Jemima Suarez Benjamin KumpfSocial Media Officer Knowledge Management Specialist @jemi_su @bkumpf
    • UNDP is theUnited Nationsglobal developmentnetwork
    • an organizationadvocating for changeand connectingcountries toknowledge, experienceand resources
    • to help peoplebuild a betterlife.
    • Democratic GovernanceEnergy & Environment Poverty ReductionCrisis Prevention & Recovery HIV/AIDS PreventionGender Equality & Women’s Empowerment
    • 129 Country Offices 176 Countries & Territories UNDP works on the ground
    • Why do clients& partnerscome to UNDP?
    • Information vs. Communication [SOCIAL MEDIA] TALK LISTEN Engagement Partnerships + Community + Relationships Create Maintain Improve Day-to-day Feedback Transparency Credibility VisibilityEveryone can provide content Promote our work Position our experts
    • How we use TWITTER | @undp @pnud_es @pnud_frLeadership Corporate TW Accounts + 117.000 followers + 14.000 followers + 4.000 followers
    • How we use FacebookCorporate Facebook Accounts + 113.000 Likes - English + 6.000 Likes - Spanish + 3.000 Likes - French English UNDP Facebook has a weekly total reach of about 200,000
    • On the ground in 177 countries and territories worldwide UNDP around he world UNDP’s Country Officesare now managing a total of over 100 socialnetworking accounts
    • Who is listening to us? [OUR AUDIENCE] [TRENDS] SM is increasing as an influential source General Experts Journalists of information used by journalists Public 62 % of journalist draw news from UN trusted sources on TW or FB System Two-thirds of journalists have written aDonors story that originated via SM Partners Mass NGOs Media Academia (THE INFLUENCE GAME: HOW NEWS IS SOURCED AND MANAGED TODAY ORIELLA PR-NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012)
    • UNDP’s Peer-Collaboration Platform[Social Networking for Greater Efficiency] [Benefits] Enables just-in-time exchanges across the globe and across sections and organizations. Makes invisible visible.
    • Some results Twitter - Chat with Helen Clark on Rio+20 Theme of the Day 357 actively participating Twitter users#EqualityMonday 536 tweets 11 million impressions#ProgressTuesday Reaching 3 million unique followers#GreenWednesday Live streaming and live tweeting#EndHIVThursday HIV Report Launch #HIVLaws#EndPovertyFriday 840 tweets#DemocracySaturday 419 different contributors Reaching 1.5 million unique TW users#CrisisSunday “Reach” means unique Twitter accounts and is less than “impressions” Impressions is the number of unique accounts x the number of tweets they received
    • Are you in?“Where big ideas meet new media to create innovative solutions” The Global Conversation Three-day Conference: Sep 22-24 How technology can grow communities and improve life for all of us as we move toward being a networked society. The most innovative technologists, influential minds and passionate activists will come together with one shared goal: to unlock the potential of new media and technology to make the world a better place, and then to translate that potential into action. #SGSglobal
    • Coming up next week “Powerful Synergies: Gender Equality, Economic Development and Environmental Sustainability ”A discussion on gender equality UN General Assembly side-eventand women’s empowerment in Panel discussion: Sep 27the post-2015 sustainabledevelopment agenda. 1:15-2:45 pmSpeakers include Nobel Laureate Conference Room 6, North Lawn Building, UNand Professor Amartya Sen; UNDP HeadquartersAssociate Administrator Rebeca .Grynspan; and Special Adviser to .the Secretary General on Post-2015 Development PlanningAmina Mohammed #post2015
    • Thank youvery much!