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Social media & gender in development   slide share

Social media & gender in development slide share






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  • Not everyone has access to mobile technologies / social networks But: advantage of twitter: can be used through text messages And: UNDP’s donors ARE online When you start, think about your objectives, target channels & audiences
  • Positive aspects of digital footprint personal & corporate
  • Remark: google market domination
  • Not platforms, but the way the world is communicating is changing.
  • Silke
  • Whats the potential?
  • Over 10 million impressions, 3 million unique users potentially reached at our last Twitter chat Facebook chat with Helen Clark ahead of Millennium Development Summit got over 10.000 viewers #POST2015 HashTracking.com Report 399 tweets generated 2,966,693 impressions, reaching an audience of 278,605 followers within the past 24 hours
  • The way the world is communicating is changing.
  • Social media strategy needs to be part of communications strategy and support achieving CO’s overall objectives, not for the sake of having a Twitter account
  • Not platforms, but the way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Risks: we encourage staff to use it, but if staff is not trained, see what can happen
  • hyperlinks
  • Please read this interesting quote from Al Jazeera’s new media producer

Social media & gender in development   slide share Social media & gender in development slide share Presentation Transcript

  • Your LearningInnovation inDevelopment
  • Social MediaWhat’s yourdefinition?
  • Web 1.0 – static
  • Everyone can create content.
  • • Conversation image: 2 people Social Media is about dialogue
  • Which of the following platforms do you use?1.Facebook2.LinkedIn3.Twitter4.Google+5.A blogging site
  • Why do clientscome to UNDP?
  • ug ht Tho ip ad er shLe
  • Coming up: Policy Services for Sustainable Development UNDP Speaker’s Corner
  • What makes up yourDigital Footprint?
  • How many of the four first hitson Google refer to you and notsomeone else with your name?
  • How many of the first four hitsare web pages that you havecontrol over?Content you generated yourself?
  • [Infographic]How To Rank ForYour Name In Google(Hint: Use Social Media Sites)
  • Find Your Footprints: Google / Klout / PiplSet Up Social Media Profiles:LinkedIn / Teamworks /Google+ / Slideshare / Facebook/ Twitter
  • Listen to Conversations: Development & Feminist Blogs /LinkedIn Groups / TwitterContribute: Comment on Blogs / Write 1stPublic Blog on ‘Our Perspective’ / Shareyour work on Teamworks & public sites
  • What’s yourobjective?Who’s your audience?
  • Advocacy -How can social mediahelp UNDP achieveour objectives?
  • Why should UNDP use social media?
  • 36 Million facebook.com/undp
  • Interactive Dialogues
  • Article on Social Media campaigns for IWD 2012(Mashable)
  • @UNICEF’s #SahelNOW Twitter campaign on CNN [#sahelnow on #CNN screenshot]
  • Position Knowledge Products inConversations (blogs, networks anddiscussion groups) and on Platforms(Slideshare, Issuu).Show Thought Leadership through Blogging.Live-Tweet to highlight important events.Contribute to corporate social mediaaccounts.
  • LearningandSocial Media
  • Most lear ning happensthr ough exper iences andinter actions at thewor kplace. n ally and we learW e lear n inf or m online. her s; of f line andf r om ot
  • How much of yourlearning is invisible?
  • How much of yourwork is invisible?
  • Make the invisible visibleThink of the right audience– internal and/orexternal?We all have something to share: what is relevantfor others?Ask before starting a project; share during.Create your Personal Learning Networks.
  • Innovation inDevelopment
  • Real-Time Reporting http://undp.akvoapp.org http://undp.akvoapp.org /http://www.akvo.org/web/akvo-rsr
  • Social Awareness - Identify networks andaudiences, adapt to their modes ofcommunication & collaborationCritical Thinking – Evaluate content, checkvalidity, contextualizeICT Skills – Identify right tools for businesscase, learn to use applications
  • What’s your objective?Who’s your audience?What do clients want?
  • e ti me. ’t wastDon nal tip.A fi – Social Media Time Management An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
  • Thank you!
  • Blogs on Developmentthe Guardian, Global Development Texas in Africa: an academic blog about Development Impact: News, views,Blogosphere (has a large list of good African politics, security, development, & methods, and insights from the world ofDevelopment related blogs etc.) advocacy impact evolution http://www.guardian.co.uk/global-development/series/global-development-blogosphere http://texasinafrica.blogspot.com/ http://blogs.worldbank.org/impactevaluations/Owen abroad: Thoughts on development Lets talk Development: a blog hosted Chris Blattman: Internationaland beyond by the World Banks Chief Economist development, politics, economics, and policy www.owen.org/blog http://blogs.worldbank.org/developmenttalk/ www.chrisblattman.comAIDWATCH: just asking the aid benefit the Aid Thoughts: Digesting the difficult Karen Grepins Global Heal Blogpoor decisions of development www.karengrepin.com www.aidwatchers.com www.aidthoughts.orgBlood and Milk: Examining international Texas in Africa: an academic blog about Texas in Africa: an academic blog aboutdevelopment African politics, security, development, & African politics, security, development, & www.bloodandmilk.org advocacy advocacy http://texasinafrica.blogspot.com/ http://texasinafrica.blogspot.com/World Bank Blog: Our Development Impact: News, views, methods, and insights Development Marketplace: Turning Ideas into Action from the world of impact evolution http://blogs.worldbank.org/dmblog/ http://blogs.worldbank.org/impactevaluations/ Education for Global Development: A World Bank blog on theconversation on the web. Right Now. Conflict and Development: Overcoming conflict and fragility power of investing in people http://blogs.worldbank.org/ http://blogs.worldbank.org/conflict/ http://blogs.worldbank.org/education/ Development in a Changing Climate: Making our future Governance for Development sustainable http://blogs.worldbank.org/governance/ http://blogs.worldbank.org/climatechange/ Lets talk Development: a blog hosted by the World Banks Chief Economist http://blogs.worldbank.org/developmenttalk/
  • Example: Bio of a BloggerOwen Barder - Former UK civil servant – Department for International Development - Senior Fellow and Director for Europe at the Center for Global Development - Based in Washington DC - Associate of the British Institute for GovernmentCan be followed on Twitter @owenbarder
  • Womans Empowerment / Gender Some blogs & twitter feeds
  • MoreTwitter feeds On Gender and Development
  • Avoid mistakes.Know the rules.
  • Think about CNN, your mother and your bossDont use the emblems or the UNDP logotype on personal blogs or social media profilesStay focused on your job Check UNDP’s Social Media Guidelines
  • Reacting to negative comments
  • “We should stop calling social media‘social media’ but ‘media’ as allmedia will soon be inherently social.Information on development cannow be found at the local level todrive global discussions and createchange.”- Rami Khater, Al Jazeera Senior NewMedia Producer