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Managing your Digital Footprint - Social Media and UNDP
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Managing your Digital Footprint - Social Media and UNDP



This slide deck was used for a series of webinars for UNDP Learning Managers in December 2011 and January 2012.

This slide deck was used for a series of webinars for UNDP Learning Managers in December 2011 and January 2012.



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Managing your Digital Footprint - Social Media and UNDP Managing your Digital Footprint - Social Media and UNDP Presentation Transcript

  • Managing your Digital Footprint – Social media and UNDPWelcome to the webinar!
  • Silke von Brockhausen Benjamin Kumpf Social Media Officer Learning and Knowledge @svbroc Management Analyst @bkumpf
  • AgendaSocial media – what’s all the buzz about?Using social media as international civil servant – what do I needto know?Learning and social mediaQuestions & Answers
  • WhySocial Media?
  • Learning &ProfessionalDevelopment
  • Working with others; sharing knowledge.
  • Unlikely to become less important any time soon:The ability to use digital tools toidentify and evaluate onlineresources, communicate virtuallywith others and collaborate online.Adopted from DigEuLit – Digital Literacy Project of the European Commission
  • UNDP’simage
  • Avoid mistakes.Know the rules.
  • Social media indevelopment & aidprojects
  • Social media – a complete overview
  • Web 1.0 – static
  • Web 2.0 - interactive
  • Everyone can create content.And leave a footprint.
  • Wikipedia – launched in 2001 has now more than 13 million articles in over 200 languages. Facebook – launched in 2004 has now more than 800 million active users.See some more statistics about social media on this YouTube video.(Please note: the content is US-centric.)
  • Social Media:Tools or platforms that alloweveryone with internetaccess to share informationor engage in conversation.Read more here
  • Social media skills = knowing all platforms
  • There is no complete overviewor order. Only informationoverload and chaos.
  • ? Using social media as UNDP staff member – what do I need to know?
  • What makes up your“digital shadow”?
  • Why does this matter?
  • Others create your digital footprint, too- you cannot control it entirely
  • Why do clients come to UNDP?
  • Manage your digital footprint1 Find your footprint Linkedin Inmaps Google.com Klout.com Pipl.com
  • 2 Listen to the conversations Google Blog searchLinkedin Groups Twitter.comHootsuite.com
  • Listen and set filters• Find professional blogs: blogsearch.google.com• Find professional groups: LinkedIn & Teamworks• Subscribe to interesting Twitter and Facebook users. (wefollow.com/muckrack.com)
  • Email:RSS-feeds, GoogleAlertsDashboards like:addictomatic.comhootsuite.comtweetdeck.comzite.com (iPad)
  • 3 Contribute to the conversations• Know your objective• Identify your audience• Target your communication• Choose the right channel
  • 3 Contribute to the conversation Colleagues only?  Teamworks Global network? Think social. Slideshare.com Substantive Comments
  • 3 Contribute to the conversationThink UNDP’s global accounts Blog Our Perspectivewww.twitter.com/undp Facebook.com/undp
  • Why does it matter?Create your professional profileContribute to shape UNDP’s publicimageShare your knowledge; contribute toUNDP’s organizational learningLearn and develop your skills
  • 4 Know the Rules
  • Your are an International Civil Servant • Think about CNN, your mother and your boss – Only tweet or publish what you would say on the record – Observe neutrality • Protect your security • Dont use the emblems or the UNDP logotype on personal blogs or social media profiles • Stay focused on your job
  • Your are an International Civil Servant • Keep your manager in the loop • Observe IT security rules • Respect privacy • Be careful when quoting numbers • Do not post internal documents and information Check UNDP’s Social Media Guidelines
  • Reacting to Posts aboutUNDP
  • Getting lost in the Twitterverse?• Join the UN Social Media Group on Teamworks• Check Social Media Wiki• Get on-demand Twitter training• Read mashable.com• Contact socialmedia@undp.org@svbroc | skype:silke.von.brockhausen
  • Learning and social media
  • Most learning happensthrough experiences andinteractions at theworkplace.
  • Learning about professional developmentBlogs:SkillfullMindsLearning and Training blog of ILO-International Training CentreInstructional DesignTwitter:@elearningposts@unescoicts@tomwambekeSlideshare:Top 100 Learning Tools in 2011LinkedIn Group:E-Learning GuildTeamworks:Learning in UNDPProfessional development @ BRC
  • How much of yourlearning is invisible?
  • How much of yourwork is invisible?
  • Make the invisible visibleThink of the right audience– internal and/orexternal?We all have something to share: what is relevantfor others?Ask before starting a project; share during.Get inspirations on writing blog posts.
  • Click here to access theblog on Teamworks
  • “The ability to use digital tools toidentify and evaluate onlineresources, communicate virtuallywith others and collaborateonline.”
  • Social Awareness: Identify networks andaudiences, adapt to their modes ofcommunication & collaborationCritical Thinking – Evaluate content, checkvalidity, contextualizeICT Skills – Identify right tools for businesscase, learn to use applications
  • Thank you for yourattention and participation! 18 Minutes a Day – Social Media Time Management An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
  • Do you have questions orcomments?
  • Find out more on the Development 2.0 space on Teamworks.And read “8 uses for social media in aid work” – blog from Ian Thorpe (follow himon Twitter: @ithorpe)On real-time data collection and crisis response:UN Global PulseUshahidiI-Revolution - blog on crisis mappingOn accountability & beneficiary feedback:OpenwatchFollow @gquaggiotto on Twitter (Giulio Quaggiotto, KM Team Leader Europe & CIS)BetterPlaceLabOn civic engagement:Presentation on social media and election monitoring on Slideshare from SanjanaHattotuwaMobile ActiveIHollaBack
  • Manage your digital footprintStep 5: Be social
  • Be social• go where your audience is• add value• find your own voice, be human• empower your colleagues• stick to the guidelines
  • Remain social• dont sell yourself• participate in a 2 way conversation, establish connections• give rewards and recognition, reciprocate• learn and adapt Just like a good host at a dinner party.