Why simple is beautiful

Why Simple is BeautifulElekta.com and Magnolia-CMS

Today’s Speakers Tobias Muller Webmaster, Elekta Greg Gillespie Andrew Rodgers Editor-in-ChiefMgr, Global Web, Elekta Health Data Management

Who Are We? Vilkaär Vi?• Elekta is a company of 4000 Employees worldwide, but we still maintain a family owned company attitude• Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders.• We are a B2B Company• Headquarters are in Sweden, but we are active in almost every country in the world.• Most famous product is the Gamma Knife – used to treat brain tumors without the need for surgery

Why did we need a new CMS• Our existing CMS was almost 5 years old• It was patched and upgraded• Not flexible enough for our needs• Proprietary, custom software• Poor Customer Support• Limited Support• Costly

Task• Looking for a new CMS to suit our business needs• Global meeting to discuss what was needed• Discuss Core requirements• Advancements over current features• Future proofing

What did we need?• Ability to edit the look and feel from Templates & CSS• Ability to use HMTL5, jQuery, sexy code!• Must Integrate with CLM (Salesforce.com)• Integration with approved software – Newsletters, SEO Software, Survey Tools• The new site needed to be flexible, scalable, upgradable and stable• We needed better quality support

New Features• Elekta.com needs to be seen as a leader• Our SEO efforts are outweighing the competition, but we needed top quality landing pages for Marketing Campaigns• We need to measure metrics for Business Units• We will finally be able to have a complete closed loop marketing campaign

Why Magnolia• We had a laundry list of features broken down into 3 groups• Must have, standard features & would love to have• Using this criteria we evaluated and test ran many CMS• Sitecore, Drupal, Joomla, TYPO3, CMS3, DynamicWeb, WebGUI, Magnolia, etc.• Magnolia beat out the competition for many reasons.

Magnolia• Less expensive than current solution, but one of the most expensive of CMS tested• Team had very strong Java Programming Skills• Shell Access, Sandbox, SSL, Versioning, Support, Mass Uploads, Workflow Engine, FTP, RSS, WebDAV, Community forums and support, etc.• Overall it won on the following topics – Good Security, Support, Performance, Ease of Management, Interoperability, Flexibility• We did not need commerce modules nor did we need a bloated CMS full of features that where not required.

How are we using Magnolia• First and foremost, our corporate website• RSS Feeds to populate regional sites, Social Media Sites• Integrate with PRNews Wire, Cision, WayMaker – Investors and Corporate Communications• Mapping – API with Salesforce.com CLM• Proof & Wavelength – Automated Display DB of documents• Personalized login for contributors• Unique Campaign Landing pages

How are we using Magnolia cont….• How has simplicity paid off for Elekta – no crap code• Easy UI for contributors, IT setup &deployment• Open source, works with the technology we have• IT skill set was already there• Backup was easier, now using cloud backup• APIs easy to write• RSS feeds are bountiful

Finale• Rather than having a software supplier we wanted a solution provider and partner• We value community and understand the importance of communication with peers• We needed a simple solution to a multi-leveled complex problem• Magnolia was Simple and Beautiful

Questions? Tobias - ElektaAndrew - Elekta Greg - HDM

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Why simple is beautiful

by Boris Kraft on Jan 24, 2012

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