Simple Enterprise Content Management

Simplicity Matters
How we got here and where we are heading
Boris Kraft
CEO, President
Magnolia Americas, Inc
All forward looking statements are assumptions and can change at any time. No guarantees are
given about the future availability of features mentioned here or their suitability to your needs.
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

:-) 2 B ⬇
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

What?
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Magnolia
Image Filtering Module
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

When?
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Timeline
2003 2004
Nov 15th: Magnolia 1.0
Jan: Magnolia 1.1
Nov: Magnolia 2.0
New GUI, Configuration in JCR, Modules
Magnolia For Documents
2005
Magnolia For Digital Media
Sept: \"Enterprise Edition\" (bundles with Day's CRX)
June: Magnolia 3.0
2006
OpenWFE, open-sources M. for Documents.
EE announced \"with support options and additional features\"
Nov: EE 3.0: Sitedesigner, JSR-168, LDAP, Package Manager
2007
December: 3.5 with I18n, Integration, Modules
2008
June 2008: 3.6 with Backup, Cache, Integration,
Speed, Transactional activation
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Who?
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Visitors on magnolia.info
(find the white spots)
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Magnolia Americas
Enterprise Clients (selection)
• J2 Global (efax.com)
• Johnson & Johnson
• Kajeet
• Nemours
• Sony Latin America
• Texas State University
• U.S. Army
• U.S. Navy
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Why?
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

\"Simplicity is the ultimate sophistication\" – Leonardo Da Vinci
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Client Benefits (their words)
• The fact that a team of four people [the web staff at Nemours]
is able to maintain 5000 pages of web content speaks
volumes about Magnolia (Amir Mistric, Enterprise Manager of
Application Development, Nemours)
• [Magnolia] has one of the most intuitive and simple-to-use
interfaces of any open-source Web content management
product we've tested (E-Week review)
• ...people seemed to just understand Magnolia intuitively...
(Tom Jensen, Boise Cascade)
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Scott Stacey
CTO lastminute.com.au
• In our on-line world - increased customer satisfaction, reduced
staff turnover, and happier staff are all viewed as hard
(measurable) benefits
• our customer satisfaction ratings have soared
• the product team is much happier working with a current and
world class product - reducing turnover and increasing their
productivity
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

What’s
coming?
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

GenUIne - Magnolia 4.0 GUI
Scope
• Technology (back-end):
introduce a standardized, customizable and extensible technology
for creating the next generation of the Admin Central UI
• Usability
improve Magnolia back-end's usability and user-experience
• Technology (front-end):
support building fully AJAX-enabled websites
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

GenUIne - Magnolia 4.0 GUI
Goals
• usability
• effectiveness & efficiency
• error robustness
• satisfaction (\"joy-of-use\")
• ease-of-development
• extensibility
• customization
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

How do we go about it?
• the usual suspects: Scrum, Backlog, Wiki
• two trails in parallel
• interface and interaction design
• technologies
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Design Trail
• analysis
• concept
• design & prototyping
• evaluation
• specification
• implementation
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Technology Trail
• technology evaluation overview
• decision table: server-side technologies
• Javascript Tools
• JSF integration
• Webservice integration
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Testimonial
Within the first week www.lastminute.com.au doubled its
market share as measured by Hitwise
Scott Stacey,
CTO lastminute.com.au
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Still
:-) 2 B ⬇
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.

Further Info
• Thank you for your interest in Magnolia!
Boris Kraft, CEO
Magnolia Americas, Inc.
boris.kraft@magnolia.info
http://www.magnolia.info
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Version 3.2 20. May 2008 Boris Kraft
Magnolia is a registered trademark of Magnolia Americas, Inc.