Increase Online Sales with Magnolia CMS' Shop Module

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The Magnolia CMS Shop module is a toolkit that adds e-commerce functionality to Magnolia CMS and makes it possible to enhance shop pages with compelling content that attracts new customers and increases sales.

This webinar will demonstrate how to build unique, branded online storefronts that are tightly integrated with Magnolia CMS’ intuitive editing and administration tools.

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Increase Online Sales with Magnolia CMS' Shop Module

  1. 1. April 25th 2013Ulrich Scheidegger, fastforward.chVersion 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.The Magnolia Shop Module1Friday, 26 April 13
  2. 2. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.House keepingHow to post questionsWebinar recording and slidesContacting usTweeting / hashtags• #magnolia_cms2Friday, 26 April 13
  3. 3. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.1. Introduction – ModeratorRuben Reusser• CTO of headwire.com, Inc• Based in Orange County,California• Focus on JCR based web contentmanagement systems• Implementor of the MagnoliaKonaKart integration• rr@headwire.com3Friday, 26 April 13
  4. 4. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.1. Introduction – presenterUeli Scheidegger• Owner and managing director offastforward websolutions• Integrators since Magnolia1• Partners since 2011• Initiator and co-developer ofmodule• Trying to be an active member ofcommunity• uscheidegger@fastforward.ch4Friday, 26 April 13
  5. 5. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.1. Shop module - what is it?2. Target groups3. How to install4. Feature overview5. Configure your own shop6. Customize & extend7. Roadmap8. Questions5AgendaFriday, 26 April 13
  6. 6. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.1. Shop Module - what is itMagnolia module (i.e. extension)based on other Magnolia modules• STK• Form• OCM• (samples)Collection of sample templatesDefault cart implementation6Friday, 26 April 13
  7. 7. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.For the simple system• One tool to deal with> Magnolia• One tool to run> no additional hostingsetup and costsFor the complex system• Fully integrated inwebsite• Completely customizableto complex requirements• open source• Magnolia standards• Very extentable72. Shop Module Target GroupsFriday, 26 April 13
  8. 8. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2. Important to knowMagnolia-only solutionnot an integration of an other 3rd party shop systemnot yet full featured• no out of the box payment gateway integration• no price difference for product options (e.g. size)open source8Friday, 26 April 13
  9. 9. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3. How to installSee documentation.magnolia-cms.com/modules/shop9Friday, 26 April 13
  10. 10. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3. How to installSee documentation.magnolia-cms.com/modules/shop9Friday, 26 April 13
  11. 11. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3. How to installGet Magnolia 4.5.8 CE or EE (bundledwebapp or full Tomcat bundle)Get shop module 1.1.1 bundle fromnexus.magnolia-cms.com• make sure you don’t have duplicatejars• always use the newer versions10Friday, 26 April 13
  12. 12. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.114. Feature overviewDemoFriday, 26 April 13
  13. 13. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.125. Configure your own shopDemoFriday, 26 April 13
  14. 14. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize look & feel• custom css > Sample• custom template script > SampleCustomize checkout form• form fields > Sample• validation > Sample13Friday, 26 April 13
  15. 15. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor14Friday, 26 April 13
  16. 16. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor15Friday, 26 April 13
  17. 17. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor15Friday, 26 April 13
  18. 18. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor16Friday, 26 April 13
  19. 19. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor16Friday, 26 April 13
  20. 20. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor16Friday, 26 April 13
  21. 21. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor17Friday, 26 April 13
  22. 22. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor17Friday, 26 April 13
  23. 23. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor17Friday, 26 April 13
  24. 24. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor17Friday, 26 April 13
  25. 25. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor18Friday, 26 April 13
  26. 26. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor18Friday, 26 April 13
  27. 27. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6. Customize & extendCustomize product data• extend product dialog• extend template scriptsCustomize behavior• extend shopping cart class• write custom form processor18Friday, 26 April 13
  28. 28. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.7. Roadmap – Key missing featuresIt’s called “Simple Shop Module”No sample e-payment gateway included yetMissing some popular shop features like• Cross selling / up selling > extend data model• Registered shop user > use PURNo user friendly backend yet19Friday, 26 April 13
  29. 29. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.7. RoadmapAs soon as time allows:All features from 1.0.9 (Mag 4.4) in 1.1.2• shipping cost calculations by cart weight• ability to quit checkout and return to it without loosingaddress data• bugfixes / improvementsPaypal as a sample e-payment gateway integration20Friday, 26 April 13
  30. 30. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.7. Roadmap – ContributionsNot on the roadmap:Product options with price effectsOther payment gatewaysShipping price calculations also based on cart volumeBUT: If you have a special requirement:Ask for a quote!Contribute!21Friday, 26 April 13
  31. 31. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.8. Questions22Friday, 26 April 13
  32. 32. April 25th 2013uscheidegger@fastforward.chUeli Scheidegger,fastforward websolutionsVersion 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.http://documentation.magnolia-cms.com/modules/shophttp://www.fastforward.chThank you! ...& shop well!23Friday, 26 April 13

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