Multilingual websites, microsites and landing pages

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Global markets and immigration require organizations to run multilingual websites so they can reach their audience in their language, inside or outside their home base. Add landing pages and micro-sites to the mix to better focus on a specific audience, use case or market. Magnolia CMS allows you to combine all of these to create highly effective marketing communications.

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Multilingual websites, microsites and landing pages

  1. 1. Multilingual Websites, Microsites and Landing Pages Will Paoli, Atlassian & Samuel Schmitt, Magnolia 07.03.2013 at Miami Amplify Magnolia is a registered trademark owned by Magnolia 1 Version 1.1 International Ltd.Thursday, 7 March 2013
  2. 2. In the USA, about 25 millions are not native English speakers Magnolia is a registered trademark owned by Magnolia 2 Version 1.1 International Ltd.Thursday, 7 March 2013
  3. 3. The market is global Magnolia is a registered trademark owned by Magnolia 3 Version 1.1 International Ltd.Thursday, 7 March 2013
  4. 4. Do you need a multilingual website? Magnolia is a registered trademark owned by Magnolia 4 Version 1.1 International Ltd.Thursday, 7 March 2013
  5. 5. Multilanguage & Multilingual CMS Magnolia is a registered trademark owned by Magnolia 5 Version 1.1 International Ltd.Thursday, 7 March 2013
  6. 6. With Magnolias multilanguage CMS Manage multilanguage and multiregional sites in a single Magnolia instance Define one single site structure across all languages You only need a single site hierarchy Each translation is stored as a property under the same node The correct language is automatically served Magnolia is a registered trademark owned by Magnolia 6 Version 1.1 International Ltd.Thursday, 7 March 2013
  7. 7. How One Single Tree approach works Magnolia is a registered trademark owned by Magnolia 7 Version 1.1 International Ltd.Thursday, 7 March 2013
  8. 8. www.mywebsite.com/main.html Magnolia is a registered trademark owned by Magnolia 8 Version 1.1 International Ltd.Thursday, 7 March 2013
  9. 9. www.mywebsite.com/fr/main.html Magnolia is a registered trademark owned by Magnolia 9 Version 1.1 International Ltd.Thursday, 7 March 2013
  10. 10. The system creates subtitle and text properties for each language. Magnolia is a registered trademark owned by Magnolia 10 Version 1.1 International Ltd.Thursday, 7 March 2013
  11. 11. Easy to configure Magnolia is a registered trademark owned by Magnolia 11 Version 1.1 International Ltd.Thursday, 7 March 2013
  12. 12. Define in your site definition the locales available Magnolia is a registered trademark owned by Magnolia 12 Version 1.1 International Ltd.Thursday, 7 March 2013
  13. 13. Selecting a language from the dropdown defines the content entry language for paragraphs and properties on the page. Magnolia is a registered trademark owned by Magnolia 13 Version 1.1 International Ltd.Thursday, 7 March 2013
  14. 14. Dialogs reflect the choice by displaying an identifier (en, fr, de...) next to field labels. Magnolia is a registered trademark owned by Magnolia 14 Version 1.1 International Ltd.Thursday, 7 March 2013
  15. 15. Multilanguage with Magnolia CMS Simple to create a website for many countries without duplicating pages Simple for authors to edit pages in all languages • Export / Import translation • Custom workflow Magnolia is a registered trademark owned by Magnolia 15 Version 1.1 International Ltd.Thursday, 7 March 2013
  16. 16. Multilanguage & Multisite CMS Magnolia is a registered trademark owned by Magnolia 16 Version 1.1 International Ltd.Thursday, 7 March 2013
  17. 17. Multisite with Magnolia CMS Separate website trees, one for each language Share templates Share themes Magnolia is a registered trademark owned by Magnolia 17 Version 1.1 International Ltd.Thursday, 7 March 2013
  18. 18. with Magnolia Modules Architecture you can decouple the templates from the content Magnolia is a registered trademark owned by Magnolia 18 Version 1.1 International Ltd.Thursday, 7 March 2013
  19. 19. Multisite with Magnolia CMS Easily create multiple sites Reuse templates and themes Share features Magnolia is a registered trademark owned by Magnolia 19 Version 1.1 International Ltd.Thursday, 7 March 2013
  20. 20. One Tree vs Multiple Trees Magnolia is a registered trademark owned by Magnolia 20 Version 1.1 International Ltd.Thursday, 7 March 2013
  21. 21. One Tree Multiple Trees Less pages to manage More pages to manage No language specific content Language specific content No duplicated content Duplicated content System serving correct language Custom logic No language specific URL Language specific URL Magnolia is a registered trademark owned by Magnolia 21 Version 1.1 International Ltd.Thursday, 7 March 2013
  22. 22. Less and less sites have separate trees or all content translated. More and more are using a mixed approach! Jan Haderka / Magnolia Philosopher, 2013. Magnolia is a registered trademark owned by Magnolia 22 Version 1.1 International Ltd.Thursday, 7 March 2013
  23. 23. Mixed Tree Approach Magnolia is a registered trademark owned by Magnolia 23 Version 1.1 International Ltd.Thursday, 7 March 2013
  24. 24. Mixed Tree Approach Mix of trees where • one tree is multilingual • all others are monolingual Multilingual tree for the main international sections For each region or language create a monolingual tree Magnolia is a registered trademark owned by Magnolia 24 Version 1.1 International Ltd.Thursday, 7 March 2013
  25. 25. How does the Mixed Tree Approach work? Magnolia is a registered trademark owned by Magnolia 25 Version 1.1 International Ltd.Thursday, 7 March 2013
  26. 26. It takes advantage of both approaches Magnolia is a registered trademark owned by Magnolia 26 Version 1.1 International Ltd.Thursday, 7 March 2013
  27. 27. Main tree Magnolia is a registered trademark owned by Magnolia 27 Version 1.1 International Ltd.Thursday, 7 March 2013
  28. 28. Main is configured for 3 languages. It follows the One Single Tree approach. Magnolia is a registered trademark owned by Magnolia 28 Version 1.1 International Ltd.Thursday, 7 March 2013
  29. 29. And the other pages? Magnolia is a registered trademark owned by Magnolia 29 Version 1.1 International Ltd.Thursday, 7 March 2013
  30. 30. Microsites and Landing pages Magnolia is a registered trademark owned by Magnolia 30 Version 1.1 International Ltd.Thursday, 7 March 2013
  31. 31. Microsite Is an individual page or a set of pages Has its own domain or subdomain Adds a specialized group of information • Language specific content Magnolia is a registered trademark owned by Magnolia 31 Version 1.1 International Ltd.Thursday, 7 March 2013
  32. 32. US Micro site has its own configuration, own domain and share templates and theme with the main site. Magnolia is a registered trademark owned by Magnolia 32 Version 1.1 International Ltd.Thursday, 7 March 2013
  33. 33. Landing page Is a single web page In the context of multilanguage website • has it’s own domain finishing in .fr, .de, etc. • is where a visitor lands when he comes from a search engine Magnolia is a registered trademark owned by Magnolia 33 Version 1.1 International Ltd.Thursday, 7 March 2013
  34. 34. www.mysite.fr redirects to site /fr Magnolia is a registered trademark owned by Magnolia 34 Version 1.1 International Ltd.Thursday, 7 March 2013
  35. 35. Bridge between main site and the others Navigation must be seamless • Jump from one site to the other and stay in your favorite language Use Magnolia standard features • Site definition, domain mapping • Virtual URI mapping Extend Magnolia • Create custom areas or components • Filter chain Magnolia is a registered trademark owned by Magnolia 35 Version 1.1 International Ltd.Thursday, 7 March 2013
  36. 36. Stop with the theory! Magnolia is a registered trademark owned by Magnolia 36 Version 1.1 International Ltd.Thursday, 7 March 2013
  37. 37. Is it really possible to implement a successful Multilanguage website? Magnolia is a registered trademark owned by Magnolia 37 Version 1.1 International Ltd.Thursday, 7 March 2013
  38. 38. ¡SÍ, Claro! Magnolia is a registered trademark owned by Magnolia 38 Version 1.1 International Ltd.Thursday, 7 March 2013
  39. 39. Agenda Demo of atlassian.com Our first approach to translation The translation workflow we use Examples of the single tree approach and where we stray from it Magnolia is a registered trademark owned by Magnolia 39 Version 1.1 International Ltd.Thursday, 7 March 2013
  40. 40. Bienvenido a atlassian.com Spanish Japanese German French English 49 Magnolia is a registered trademark owned by Magnolia 40 Version 1.1 International Ltd.Thursday, 7 March 2013
  41. 41. Quick Demo of WAC (Www.Atlassian.Com) Magnolia is a registered trademark owned by Magnolia 41 Version 1.1 International Ltd.Thursday, 7 March 2013
  42. 42. How we got here Website Redesign, and Implementation of Magnolia CMS We decided we wanted to launch with Spanish, German and Japanese translations as well Instead of trying to translate the entire site, we started out by concentrating on translating the most critical paths. Our initial effort was done by exporting strings and sending them to a translation service Magnolia is a registered trademark owned by Magnolia 42 Version 1.1 International Ltd.Thursday, 7 March 2013
  43. 43. How we got here Export strings to Spreadsheet Send off to professional translation service Importing them back into magnolia Magnolia is a registered trademark owned by Magnolia 43 Version 1.1 International Ltd.Thursday, 7 March 2013
  44. 44. Good Start but... This got us started, but we wanted it to be better As soon as content is translated it changes Direct translations done by a 3rd party company were for the most part good quality... as far as we knew. Good to make sure you are communicating your ideas and not just your words Magnolia is a registered trademark owned by Magnolia 44 Version 1.1 International Ltd.Thursday, 7 March 2013
  45. 45. Welcome “Atlassian Ambassadors” Sven Peters, Germany David Bonilla, Spain Sean Osawa, Japan Ambassadors are Atlassians that work in specific global regions to help us market our products in their countries They also help us handle translations for the site, which is extremely valuable! Magnolia is a registered trademark owned by Magnolia 45 Version 1.1 International Ltd.Thursday, 7 March 2013
  46. 46. Ambassador Translation Workflow New version release of JIRA In the past, we just IM’d or emailed Sven, David and Sean whenever something needed translation We implemented a notification feature into our content publishing workflow Magnolia is a registered trademark owned by Magnolia 46 Version 1.1 International Ltd.Thursday, 7 March 2013
  47. 47. Demo of Notification Setup Magnolia is a registered trademark owned by Magnolia 47 Version 1.1 International Ltd.Thursday, 7 March 2013
  48. 48. One Tree Approach vs Multipage Russian Japanese Chinese German Spanish French English Magnolia is a registered trademark owned by Magnolia 48 Version 1.1 International Ltd.Thursday, 7 March 2013
  49. 49. One Tree Approach vs Multipage Generally we use a one tree approach Occasionally makes sense to have a completely different page if you need Localization as opposed to just language translation Magnolia is a registered trademark owned by Magnolia 49 Version 1.1 International Ltd.Thursday, 7 March 2013
  50. 50. Examples of a mixed approach Japanese Payment Info Japanese Press site Landing Pages Experts Search results How to Pay Section Magnolia is a registered trademark owned by Magnolia 50 Version 1.1 International Ltd.Thursday, 7 March 2013
  51. 51. Demo of Japanese Payment Info Magnolia is a registered trademark owned by Magnolia 51 Version 1.1 International Ltd.Thursday, 7 March 2013
  52. 52. Demo of Japanese Press site Magnolia is a registered trademark owned by Magnolia 52 Version 1.1 International Ltd.Thursday, 7 March 2013
  53. 53. Demo of Landing Page concept Magnolia is a registered trademark owned by Magnolia 53 Version 1.1 International Ltd.Thursday, 7 March 2013
  54. 54. Demo of Experts Search results Magnolia is a registered trademark owned by Magnolia 54 Version 1.1 International Ltd.Thursday, 7 March 2013
  55. 55. Demo of How to Pay Section Magnolia is a registered trademark owned by Magnolia 55 Version 1.1 International Ltd.Thursday, 7 March 2013
  56. 56. Moving forward Soon we will be adding several new languages and translating our order form which currently is only in english We are always looking for ways to improve the speed and accuracy of our translations A promising company called Gengo which pays translators around the world to do translations and even has a Developer API which we hope to integrate into Magnolia Magnolia is a registered trademark owned by Magnolia 56 Version 1.1 International Ltd.Thursday, 7 March 2013
  57. 57. Gracias ¿Tiene Preguntas? Magnolia is a registered trademark owned by Magnolia 57 Version 1.1 International Ltd.Thursday, 7 March 2013
  58. 58. Thanks! William Paoli wpaoli@atlassian.com Magnolia is a registered trademark owned by Magnolia 58 Version 1.1 International Ltd.Thursday, 7 March 2013

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