Mconf Keynote

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  • 1. • WLAN: “magnolia conference” - PW “magnolia2009” • http://www.magnolia-cms.com/mconf-live • Official conference tag: mconf • Twitter: add #mconf to your tweets! • Post images on Flickr - tag with mconf • join the group http://www.flickr.com/groups/magnolia-cms/ • LinkedIn – join magnolia-cms group • join facebook.com/Magnolia 1 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 2. Pascal Mangold, CEO & Founder, Magnolia International Ltd. Boris Kraft, CTO & Founder, Magnolia International Ltd. Thursday, September 10, 2009
  • 3. Welcome to Magnolia Conference 2009 • 80 Participants • 18 Speakers • 2 Days • 2 Tracks 3 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 4. Facts & Figures Release Timeline • Magnolia 1.0 released Nov 15, 2003 • First EE Nov 2006 • Magnolia 4.1: June 2009 • 9 major releases, uncounted minor releases 4 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 5. Facts & Figures Products • Magnolia Community Edition • Magnolia Enterprise Edition • Magnolia Enterprise Edition Pro • Magnolia On Air 5 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 6. Facts & Figures Communication • WWW: ~100% growth in last 12 months • Aug ‘08: 8618; Aug ‘09: 16992 visits • Wiki: 62% growth in 8 months (93% annualized) • Jan ‘09: 4340; Aug ’09: 6925 visits • Documentation: 172% growth in 9 months • Dec. ’09: 2550; Aug. ’09 6960 visits • Videos – total 10825 video views in last 11 months • JBoss Case Study: 4020 views • Magnolia CMS 4.0 Screencast: 3311 views • Magnolia 4.1 Screencast: 1908 views 6 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 7. Facts & Figures Customers • 2500 installations (est.) • > 50 international clients • Main Sectors • Finance • Media • Government • Higher Ed & Science 7 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 8. Intermission: Enterprise clients and the CE • big clients benefit from improved CE • easy startup of evaluation projects • “under-the-table” projects • fast turnaround • no sales negotiations, no NDA’s, no budget rounds • telegraph: MP expense scandal online in < 3 weeks • move to EE later • easily upgrade to EE (sign contract, drop jars) 8 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 9. Facts & Figures State of Community • Conference • > 50 Magnolia modules • Media Management • Better JSP templating • Groovy Scheduler • ~ 230 Wiki articles 9 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 10. Facts & Figures • Partners • Analysts following Magnolia • Gartner • CMSWatch • Content Here 10 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 11. Impact of Recession • two common options • cut workforce • cut everything else (often applied in combination with option 1) • third option: invest & innovate • 3 major product releases in last 12 months • significant increase of professional Magnolia usage • August 09: 50% more evaluation messages than in Jan-July combined 11 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 12. Challenges Where is the market? • simplicity goes mainstream • open source enters the boardroom • subscription model gains traction • media sites – online video is entering the living-room 12 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 13. Challenges Where is Magnolia? • “simple is beautiful” • open source since 2003 • subscription model since 2006 • Video-Solution “Magnolia On Air” 13 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 14. But most of all: Integration is King • … and Standards still rule • e.g. JSR-170 - Magnolia since 2003 – others? • Magnolia clients: 50% integration projects • Trend: mix editorial with backend systems (apps, databases, shops) 14 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 15. Integration is King What Magnolia offers • 3.6: plug-able renderer • integrate your html renderers • 4.0: best practice templating (standardize templates) • SEO • accessibility • best practice templates • mobile device support • 4.1: plug-able DAM • Magnolia 5 15 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 16. The Road Ahead • Strengthen Community • Improve Documentation • Built Partnerships • Product • Magnolia as presentation layer • Magnolia 5 • goals • status 16 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 17. Thank you! 17 Version 1.0 Magnolia is a registered trademark of Magnolia International Ltd. Thursday, September 10, 2009
  • 18. Pascal Mangold, CEO & Founder, Magnolia International Ltd. Boris Kraft, CTO & Founder, Magnolia International Ltd. Thursday, September 10, 2009