Lloyds TSB International Private Banking offers personalized investment solutions directly from its headquarters located in Geneva, Switzerland to clients in more than 100 countries. Magnolia, the bank's open source content management system of choice, allows for content re-use within the bank's public website, Intranet and personalized client sites. For example, business analysts provide recommendations for investment products with background information on the bank's Intranet, while relationship managers use such information in client communication. Clients might also find some of those recommendation papers in their personalized website space once they bought one of the recommended products. Other recommendations might be of general interest and would thus be published on the public website. The open source CMS has been adopted by 700 employees, with 50 of them regularly creating content.
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