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Core capabilities of wcm - magnolia

by Boris Kraft on Apr 18, 2012

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Scott Liewehr, Analyst of WCM at Digital Clarity Group, takes a fresh look at the core aspects of Web Content Management and explains why, in a market filled with software which claim to do it all, mastery of the fundamentals is critical.

- Complexities in today’s WCM environment
- Understanding the core processes to support an organization's online presence
- Core capabilities for WCM to be prepared for the needs of tomorrow
- How to sidestep the never-ending 'features battle' and bring the WCM conversation back to basics within your organization

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Core capabilities of wcm - magnolia Presentation Transcript

presents:Why Core Capabilities areKey to Successful WCM Implementations A conversation with Join the conversation on Twitter: #CMSCore 1

WCM Discussion PanelCathy McKnight, Scott Liewehr, Boris Kraft,Principal Analyst Principal Analyst Co-Founder, CTODigital Clarity Group Digital Clarity Group Magnolia CMS@cathymcknight @sliewehr @bkraft#CMSCore 2

• Privately owned Swiss-based company founded 1997 • Headquarter in Switzerland, Subsidiaries in USA, Czech Republic, Spain • Launched Magnolia CMS in 2003#CMSCore 3

about DCGResearch and advisory firm focused on navigatingorganizations through the digital transformationprocess. Content Digital Marketing Enterprise #CMSCore 4

Today’s environment is complex #CMSCore 5

complexities◦ channels explosion◦ ubiquity of the web◦ global audience◦ content proliferation◦ social web◦ consumer expectations◦ speed-to-market pressure #CMSCore 6

5 core capabilities of WCM #CMSCore 7

core capabilities of WCM◦ separation of content from presentation◦ content categorization◦ facilitated editing◦ workflow◦ version control / versioning #CMSCore 8

core capabilities of WCM◦ separation of content from presentation◦ content categorization◦ facilitated editing◦ workflow◦ version control / versioning #CMSCore 9

core capabilities of WCM◦ separation of content from presentation◦ content categorization◦ facilitated editing◦ workflow◦ version control / versioning #CMSCore 10

core capabilities of WCM◦ separation of content from presentation◦ content categorization◦ facilitated editing◦ workflow◦ version control / versioning #CMSCore 11

core capabilities of WCM◦ separation of content from presentation◦ content categorization◦ facilitated editing◦ workflow◦ version control / versioning #CMSCore 12