Turn your Website and other digital properties into lead and sales generators. Get sophisticated with your digital marketing efforts by using your online tools to engage customers, build stronger relationships, measure results and, in turn, boost sales.
You’ll learn how to harness the power of:
• Web Analytics
• Search Engine Optimization
• Social Media (Facebook, Twitter, YouTube)
• Content Management Systems
• Pay Per Click
Brad W. Kostka is senior vice president of Roop & Co. Public Relations. Kostka’s experience includes strategic, marketing, interactive, and crisis communication; media, investor and employee relations; and event planning and management. He counsels organizations ranging from global, publicly-traded corporations to local start-ups. Kostka is past president of the Greater Cleveland Chapters of the Public Relations Society of America and the International Association of Business Communicators. Kostka is also an adjunct professor at Baldwin-Wallace College where he teaches public relations and persuasion.