Preparing Your Message for the Media

The Key to Interviews: Preparing Your Message for the Media

Agenda Setting ,[object Object],[object Object],[object Object],[object Object]

Understanding the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Critical News Consumption ,[object Object],[object Object],[object Object]

Types of Media Work ,[object Object],[object Object],[object Object],[object Object]

Before Accepting the Interview ,[object Object],[object Object],[object Object],[object Object]

Preparing for the Interview ,[object Object],[object Object],[object Object]

Anticipate Likely Questions ,[object Object],[object Object],[object Object],[object Object]

For Surprise Interviews ,[object Object],[object Object],[object Object]

Background Information is Usually Welcome ,[object Object],[object Object],[object Object]

The Interview ,[object Object],[object Object]

Be Confident; You’re the Expert ,[object Object],[object Object],[object Object],[object Object]

Avoid Speculation, Hypotheticals ,[object Object],[object Object],[object Object]

Avoid Technical Terms, Jargon, Acronyms ,[object Object],[object Object]

Don’t Say, “No comment” ,[object Object],[object Object],[object Object]

Don’t be Afraid to Say, “I don’t know, but I’ll find out for you.”

On-Camera Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keep Answers to 20 Seconds or So ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keep Your Eyes on the Interviewer ,[object Object]

Don’t Fill Dead Air ,[object Object],[object Object]

Be Honest, and Assert Yourself ,[object Object],[object Object]

Practice ,[object Object],[object Object],[object Object]

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